These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

University Advertising in India

TLDR

We track 126 University advertisers in India, and Parul University runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
126
Category leader
Parul University
Top medium
Outdoor (100%)
Peak month
June
01

100% of University ads run on outdoor.

The category runs the most ads in June.

Jun'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

University splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Parul University leads University.

AdvertiserAds run
01
Parul University
682
02
Private Edu.institutions
649
03
Education Concept & option(p)ltd
495
04
University of Science & Technology
246
05
Private Education.
171
06
Sandip University
138
07
Mohan Babu University
128
08
United University
104
09
Royal Global University
98
10
Mats University
96
682

ads from Parul University, more than any other University advertiser.

What this means

This is the number of University ads each advertiser ran.

Where university runs locally.

Top cities for University print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
678
Guwahati
498
Ahmedabad
382
Baroda
328
Meerut
253
Raipur
249

The short answers.

Optimised for the questions people, and AI engines, actually ask about University advertising.

Who is the biggest advertiser in University?

Parul University ran the most ads here.

Which medium dominates University advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in University

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

ISBR Business School · Education

Recruiting Kolkata students for a Bengaluru campus

A business school does not recruit where its campus is, it recruits where its applicants live. ISBR is in Bengaluru, so the outdoor went up in Kolkata, on the arterial roads and neighbourhood junctions of the areas that send students out of state for postgraduate study. Sites were chosen for the daily route of a final-year student and the family who will help make the decision, not for raw traffic counts.

What it delivered

Placing the buy in the source market rather than the campus market puts the school in front of applicants during the months they are shortlisting. It also reaches the parent, who sees the same board on the same road and is part of the decision in this category.

Format Hoardings
Market Kolkata
Audience Out-of-state applicants
ISBR Business School hoarding on a Kolkata arterial road
ISBR outdoor site at a Kolkata neighbourhood junction

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.