These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Biscuits / Cookies / Toast Advertising in India

TLDR

We track 25 Biscuits / Cookies / Toast advertisers in India, and Britannia Industries runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
25
Category leader
Britannia Industries
Top medium
Outdoor (100%)
Peak month
March
01

100% of Biscuits / Cookies / Toast ads run on outdoor.

The category runs the most ads in March.

Mar'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Biscuits / Cookies / Toast splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Britannia Industries leads Biscuits / Cookies / Toast.

AdvertiserAds run
02
Mondelez India Foods
421
03
Trdp Group
286
04
171
06
Anmol Industries
87
08
NEZONE GROUP
31
09
Idc (india)
31
10
Apollo
28
1,014

ads from Britannia Industries, more than any other Biscuits / Cookies / Toast advertiser.

What this means

This is the number of Biscuits / Cookies / Toast ads each advertiser ran.

Where biscuits runs locally.

Top cities for Biscuits / Cookies / Toast print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
473
Bangalore
267
Mumbai
181
Pune
135
Kolkatta
123
Hyderabad
119

The short answers.

Optimised for the questions people, and AI engines, actually ask about Biscuits / Cookies / Toast advertising.

Who is the biggest advertiser in Biscuits / Cookies / Toast?

Britannia Industries ran the most ads here.

Which medium dominates Biscuits / Cookies / Toast advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Biscuits / Cookies / Toast

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Qnand · Food & Beverage

Auto hood branding for a twelve hour cold box

A hot case that holds temperature for twelve hours is a straightforward promise that needs a straightforward format. Auto-rickshaw hoods carried the claim, the product shot and the contact details across the residential and market roads where household purchases like this are made. The hood is read from behind and from the side, which is why it works for a product that needs its claim read rather than glanced at.

What it delivered

Autos reach the internal roads and market lanes that fixed outdoor skips, at a cost that lets a single product carry a whole campaign. Putting the number and the website on the same panel means the format asks for a response rather than only building recall.

Format Auto hood branding
Product Twelve hour cold box
Response Phone and website
Qnand auto-rickshaw hood branding carrying the twelve hour temperature claim

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.