These are the ads we were able to track, not every ad placed in India. What is covered →

Excellent Publicity - Discover, Plan, Execute Search
Industry profile

Lubricants Advertising in India

TLDR

We track 14 Lubricants advertisers in India, and Gulf runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
14
Category leader
Gulf
Top medium
Outdoor (100%)
Peak month
October
01

100% of Lubricants ads run on outdoor.

The category runs the most ads in October.

Oct'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Lubricants splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Gulf leads Lubricants.

AdvertiserAds run
01
Gulf
256
03
Servo Oil
107
04
Tide Water Oil Co (india)
84
05
Hindustan Petroleum Corporatio
66
06
Mobil Lurbricants
60
09
Shell
36
10
Bharat Petroleum Corpn
11
256

ads from Gulf, more than any other Lubricants advertiser.

What this means

This is the number of Lubricants ads each advertiser ran.

Where lubricants runs locally.

Top cities for Lubricants print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
334
Mumbai
99
Lucknow
95
Kolkatta
82
Pune
53
Goa
36

The short answers.

Optimised for the questions people, and AI engines, actually ask about Lubricants advertising.

Who is the biggest advertiser in Lubricants?

Gulf ran the most ads here.

Which medium dominates Lubricants advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Lubricants

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Spinoto · Automotive

A brand launch event for an on-demand mechanic app

A service app has nothing to show until someone uses it, so the launch had to create the first proof itself. We produced the brand launch event end to end: stage and backdrop branding carrying the fifteen-minute mechanic promise, the app walkthrough on screen, and photography of the founding team and partners on the day. The assets from the event then seeded the launch announcement across social and press outreach.

What it delivered

The event gave the launch a dated, photographed moment to point at, which is what press and social outreach need. Branding the backdrop rather than only the stage meant every photograph taken in the room carried the proposition, including the ones guests posted themselves.

Format Launch event and branding
Assets Stage, backdrop, photography
Proposition Mechanic in 15 minutes
Spinoto brand launch stage with the mechanic in fifteen minutes proposition on the backdrop
Team and partner photography from the Spinoto launch event

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.