These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Ghee Advertising in India

TLDR

We track 24 Ghee advertisers in India, and Gujarat Co-operative Milk Mar- runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
24
Category leader
Gujarat Co-operative Milk Mar-
Top medium
Outdoor (100%)
Peak month
September
01

100% of Ghee ads run on outdoor.

The category runs the most ads in September.

Sep'24
Jan'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Ghee splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Gujarat Co-operative Milk Mar- leads Ghee.

AdvertiserAds run
01
Gujarat Co-operative Milk Mar-
233
02
Grb Dairy Food.
99
03
Rkg Ghee
27
04
BAIDYANATH AYURVED BHAWAN
24
08
Patel Dairy Products Pvt.ltd.
10
09
Annapurna Group
9
10
Shyam Dairy Products
9
233

ads from Gujarat Co-operative Milk Mar-, more than any other Ghee advertiser.

What this means

This is the number of Ghee ads each advertiser ran.

Where ghee runs locally.

Top cities for Ghee print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Mumbai
211
Mangalore
64
Madurai
31
Bangalore
24
Delhi Ncr
22
Coimbatore
21

The short answers.

Optimised for the questions people, and AI engines, actually ask about Ghee advertising.

Who is the biggest advertiser in Ghee?

Gujarat Co-operative Milk Mar- ran the most ads here.

Which medium dominates Ghee advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Ghee

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Bauli · Food & Beverage

A scan and win promotion carried on the pack itself

Impulse food is decided at the shelf, so the promotion went where the decision happens rather than into media around it. Every Moonfils wrapper carried a scan and win flash with a unique QR code, offering assured cashback and prizes, so the pack does the recruiting, the reminding and the redemption. Placing the code on the front panel meant it was visible in the display box before purchase, not only after opening.

What it delivered

On-pack promotion buys reach in proportion to sales rather than to media budget, and it collects a scan from a buyer the brand otherwise never identifies. Putting the flash on the face of the wrapper made the offer part of the shelf decision instead of a discovery after the sale.

Format On-pack promotion
Mechanic Unique QR, scan and win
Placement Front of pack
Bauli Moonfils croissant packs carrying the scan and win QR promotion on the front panel

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.