These are the ads we were able to track, not every ad placed in India. What is covered →

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Industry profile

Refrigerator Advertising in India

TLDR

We track 10 Refrigerator advertisers in India, and Lloyd runs more ads than any of them. Outdoor carries 100% of the category's ads.

Advertisers tracked
10
Category leader
Lloyd
Top medium
Outdoor (100%)
Peak month
May
01

100% of Refrigerator ads run on outdoor.

The category runs the most ads in May.

May'24
Feb'24Jul'24Dec'24
What this means

Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.

A outdoor-first sector.

Refrigerator splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.

What this means

Each bar shows what share of the category's ads ran on that medium.

MediumShare of category ads
Outdoor
100%

Lloyd leads Refrigerator.

AdvertiserAds run
01
Lloyd
40
03
Liebherr
25
04
16
07
ELECTROLUX
2
08
Ifb Appliances
2
09
Rockwell Home Appliances
2
40

ads from Lloyd, more than any other Refrigerator advertiser.

What this means

This is the number of Refrigerator ads each advertiser ran.

Where refrigerator runs locally.

Top cities for Refrigerator print, radio and outdoor. TV and digital are bought nationally.

CityAds run
Delhi Ncr
49
Kolkatta
16
Lucknow
13
Jaipur
7
Kolkata
7
Patna
6

The short answers.

Optimised for the questions people, and AI engines, actually ask about Refrigerator advertising.

Who is the biggest advertiser in Refrigerator?

Lloyd ran the most ads here.

Which medium dominates Refrigerator advertising?

Outdoor leads at about 100% of the category's ads.

Case studies

Campaigns we have run in Refrigerator

Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.

Motorola · Electronics & Mobile

A full train wrap for a camera-led phone launch

The phone’s claim was that it captures fast moving objects without blur, so the medium made the argument for it. A full exterior train wrap carried the Edge 70 Fusion with its Flipkart sale date and price, on a vehicle that is itself the fast moving object the copy describes. The wrap was photographed in the depot as it went live and again in service, which is how a wrap of this size gets signed off.

What it delivered

Matching the claim to the format gives the creative a second reading that a static site cannot deliver. A full wrap also books the entire vehicle, so there is no competing message anywhere on the surface a commuter is looking at.

Format Full train exterior wrap
Product Motorola Edge 70 Fusion
Partner Flipkart sale
Full Motorola Edge 70 Fusion train wrap photographed in the depot
The Motorola wrap in service, carrying the sale date and price

Every placement shown was booked directly with the media owner and photographed on the ground by our team.

Methodology & notes

Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →

Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.

Updated March 2026.