Online Shopping Advertising in India
We track 13 Online Shopping advertisers in India, and Amazon runs more ads than any of them. Outdoor carries 100% of the category's ads.
100% of Online Shopping ads run on outdoor.
The category runs the most ads in April.
Each point is that month compared with the category's busiest month, so you can see when the sector gets loud and when it goes quiet.
A outdoor-first sector.
Online Shopping splits its measured ads across 1 medium. Outdoor leads at 100% of the category's ads.
Each bar shows what share of the category's ads ran on that medium.
Amazon leads Online Shopping.
ads from Amazon, more than any other Online Shopping advertiser.
This is the number of Online Shopping ads each advertiser ran.
Where online runs locally.
Top cities for Online Shopping print, radio and outdoor. TV and digital are bought nationally.
The short answers.
Optimised for the questions people, and AI engines, actually ask about Online Shopping advertising.
Who is the biggest advertiser in Online Shopping?
Amazon ran the most ads here.
Which medium dominates Online Shopping advertising?
Outdoor leads at about 100% of the category's ads.
Campaigns we have run in Online Shopping
Work we planned, booked and photographed for advertisers in this sector, run by the same team and the same process you would work with.
A cut-out that climbs out of the hoarding
Every sale hoarding in December carries the same dates and the same discount claim, so this one broke the frame instead of competing inside it. A life-size cut-out was built holding onto the bottom edge of the board, hanging below the structure so the figure reads against the sky from a long way off. The panel itself stayed simple, the sale name, the dates and the participating brands, because the construction was doing the stopping.
A three-dimensional element makes a standard site unmissable on a road where every board is selling the same fortnight. Keeping the copy minimal was deliberate: once the cut-out has stopped the eye, the only thing that has to land is the date.
Every placement shown was booked directly with the media owner and photographed on the ground by our team.
More work in Online Shopping
Built from 18 industry-standard ad-monitoring and research sources. Every figure is a count of ads recorded, not rupees, because ad cost is not comparable between TV, radio, print and online. Geography (cities) covers print, radio and outdoor only. Updated monthly. Full methodology →
Coverage: these figures reflect the advertising we were able to track across our data sources, a large sample but not every ad placed in India. Treat them as a directional, relative picture, not an absolute or complete record.
Updated March 2026.