Advertising in Zee TV HD
Key Insights
ChannelGenre Entertainment Language HindiAdvertising Options in Zee TV HD
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Zee TV advertising
With a monthly reach of over 120961620, Zee TV advertising is a strong medium to build relationships with viewers through innovative campaigns. Featuring popular shows like Kundali Bhagya and SaReGaMaPa, the channel targets a variety of demographics. Launched in 1992 and owned by Essel Group, Zee TV is a 24-hour Hindi entertainment channel that is also honoured to be the first Hindi subscription channel in India.
Zee TV advertisements can help you get the exact reach desired for your brand through options like the all-India feed or the provincial feed for a geo-focused approach. Through Excellent Publicity, you can easily advertise on Zee TV and a range of other TV channels. Contact our expert team for exceptional publicity campaigns.
Which Brands Categories will be benefitted by advertising on Zee TV
Through advertising on Zee TV, you can elevate the trustworthiness of your brand instantly. Primarily, the channel is most favourable for brands pivoting around:
- Home Goods: Through television campaigns, firms like Unilever, Whirlpool, Blue Star Ltd, etc. have been increasing their reach and impact with significant raise in ad volumes.
- Automotives:Car companies like Mahindra & Mahindra and Hyundai Motors have made a mark on their target audiences from diverse NCCS socio-economic backgrounds through television advertisements for a long time.
- Online Purchasing: To boost their revenue and brand awareness, well-established e-marketplaces like Flipkart, Amazon and Snapdeal have been leveraging television advertising for their service and product promotions.
- Consumer Goods: With an ad volume boost of over 22%, FMCG commodities like Godrej have dominated the TV promotions lately.
Contact Excellent Publicity, a reliable TV advertising agency, to match your brand's campaign needs with optimal formats and ad budgets.
Cost of advertising on Zee TV
Zee TV advertising rates differ as per the kind of ads, time slot, media options, duration of airtime, frequency per day, and time frame of ads chosen by the brands. The cost also depends on the kinds of ads available, including Video Ads, L-Bands, Brand Integrations and Promotional Videos that can be integrated on air during pre-roll, mid-roll, post-roll and even during breaks.
Place your ads on Zee TV with Excellent Publicity for the best advertising rates for television advertising and a team ready to assist you end-to-end.
How can Excellent Publicity Help You Book the Ads on Zee TV?
Having an international presence in Dubai and a nationwide network across Mumbai, Pune, Bangalore, Delhi with headquarters in Ahmedabad, Excellent Publicity can get you the best television advertisement rates you could ask for. With an edge through international digital campaigns, we, as an 11 year old television advertising agency, can provide your business with robust strategies that offer unparalleled results. Contact Excellent Publicity today.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.
Frequently Asked Questions (FAQs)
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
- FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
- NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.
- L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
- Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
- Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen
- Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
- Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.