Ad Spends Trend for Personal Care Sector
Jan–Dec: 2022, 2023, 2024
In Jan–Dec 2024, ad spends in the Personal Care sector saw a 61% drop on TV, a 29% dip in digital, but a 42% rise in print and a 35% growth on radio compared to 2022.
Preferred Media for Advertising in Personal Care Sector
Jan–Dec: 2022, 2023, 2024
In 2024, print emerged as the leading medium, capturing a 67% share of ad spends in the Personal Care category. Digital media saw a gradual decline, and TV advertising dipped sharply from 21% in 2022 to just 4% in 2024.
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Excellent Publicity is forever expanding your brand with high-quality service that combines creativity with value pricing. We enjoy our work because, first - we admire the advertising world, and second, we know that our ideas and strategies make a difference. We play to win, with the primary goal of assisting our customers in promoting their successful brand campaigns.
Trusted by leading Personal Healthcare Sector
FAQs
Personal care brands often allocate 8–20% of their revenue towards advertising, especially during product launches and festive seasons.
Print, digital, and influencer marketing lead the way for high engagement, while radio helps build recall in regional markets.
Digital drives awareness, engagement, and conversions via product demos, reviews, influencer collabs, and targeted performance marketing.
Understanding your audience’s habits a hybrid strategy across print, social media, and regional platforms usually delivers great results.
In a crowded market, trust, aesthetics, and emotional connection are key branding ensures your product stands out and stays relevant.
Fierce competition, changing consumer preferences, and cluttered messaging standing out requires creativity and consistency.