Ad Spend Trend for Television Sector
Jan-June: 2023-2025
From January to June 2025, television advertising recorded an impressive 64% growth in per-channel ad spend compared to the same period in 2023. This comes on the back of a 30% increase already witnessed in Jan-June 2024, signaling consistent, robust growth in the TV medium.
Preferred Media Genres in the Television Sector
Jan-June 2025
Star India topped the advertiser list with a 16.8% share, while Jio Hotstar became the leading brand on TV. Together, the top 10 brands accounted for 37.2% of all ad volumes, reflecting consolidation and higher spend-per-brand in the medium.
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FAQs
Very fast. Between Jan-June 2023 and Jan-June 2025, per-channel TV ad spends grew by 64%, with YoY growth of 27% from 2024 to 2025.
Ecom, Entertainment, Social Media platforms lead, followed by Soft Drinks, Smartphones, and Financial Institutions. Over 110 categories showed positive growth in Jan-Jun 2025.
Star India was the top advertiser with 16.8% share, while Jio Hotstar emerged as the No. 1 brand on television.
Sports is the undisputed king with 68.5% ad volume share. GECs also perform well, contributing 15.7%.
Absolutely. TV delivers scale, emotional storytelling, and recall, things digital alone can’t always match. It’s ideal for brand building and national-level campaigns.
We track reach, frequency, category share of voice, ad placement impact, and sales uplift, especially during peak programming like sports and entertainment blocks.