IPL Advertising 2026
Excellent Publicity is the leading IPL Advertising Agency, helping brands create campaigns to make them a household name. Advertise your brand on JioHotstar, IPL Jerseys, Newspapers, Radio, and more.
Types of IPL Advertising
Get curated IPL campaigns based on your objective, your KPIs, and your budget.
Jiostar & OTT Advertising
Explore a range of OTT advertising options on JioHotstar.
IPL Jersey & Team Sponsorship
Build trust and brand awareness with Team Association.
TV Channels & Radio Advertising
Reach every eye and ear interested in the biggest sports league of India.
Digital PR & Newspaper Advertising
Curated Digital and Traditional PR campaigns to boost credibility.
Airport Advertising
Exclusive marketing opportunities to curate live viewing experiences and more at the Airport during IPL.
How Big IPL Advertising in 2026 Is?
IPL viewership has been growing at an average of 22–25% YoY over the last 3–4 seasons. Digital expansion, free streaming, and deeper rural/mobile penetration are helping IPL brands reach millions at once.
0.00B
SOCIAL MEDIA FOOTPRINT
(INSTAGRAM+FB+X) - IPL 2025*
0.00M
Unique Viewers on Linear TV
(StarSports Network) - IPL 2025*
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AVERAGE TVR
0.00M
Unique Viewers on OTT PLATFORM
(JIOCINEMA - Now JioHotstar) - IPL 2025*
IPL 2026 is set to go everywhere.
IPL 2026 Schedule Coming Soon!
Advertise with Excellent Publicity
Customize your plan and get started with your IPL 2026 advertising.
Types of IPL Advertisements
Video ads have been the most powerful and premium ad format of IPL. Brands use video-based IPL ads during pre-roll, mid-roll, and customised campaigns during times when audiences are hooked to their devices.
IPL banner advertising works best for brands aiming for sustained digital presence throughout the TATA IPL 2026 season. These static or animated ads are budget-friendly and are displayed on live streaming platforms, cricket apps, and sports websites. Also, in the JioHotstar, alongside the streaming of the IPL match.
Brands can opt to sponsor a jersey spot, via which they get special access to players and image rights to use on their product and marketing activities. This partnership goes beyond just the IPL season, where they can use players' images, signs, and more until the next IPL Auction.
Tata IPL is a global event in sports. Covered by every leading sports media, read by all the enthusiasts. This offers premium sponsorship and ad placement opportunities for brands with different budgets and ad formats.
Radio-based IPL Ads reach commuters and regional audiences through live match updates. This format is ideal for local and regional brand visibility. As not every fan can watch every match, they tend to keep a check on scores and highlights through their favourite radio channels of the region.
Newspaper IPL section advertising includes display ads, match-day sponsorships, and branded content in sports pages. This traditional IPL advertising format is effective for brands targeting mature and regional audiences.
FAQ
No, IPL advertising is not expensive in 2026. You get a range of curated advertising options, which any brand can use based on their budget and objectives they set to achieve.
Based on how much a brand is willing to invest, IPL advertising can start from 5 lakhs. If a brand wants to start with even less budget, they can opt for IPL and cricket related Apps such as Cricbuzz to feature their brand.
Yes, IPL advertisements 2026 are a great option for startups and D2C brands. You can opt for the most suitable and interactive ad format with Excellent Publicity to achieve your branding and advertising goals.
To ensure your brands reach the right audience, with a creative and optimized campaign, brands choose Excellent Publicity for IPL Advertising. With over 14 years of experience, Excellent Publicity agency has worked with Chawla Band, Jetking, Supreme Pipes, Being.in, and many others.
Leading brands across industries and regions sponsor IPL teams. In 2025, some of the leading companies that sponsored IPL teams were Qatar Airways, Etihad, Sun Pharma, Etihad, BKT, FedEx, Luminous, and more.
Some of the most popular IPL advertising formats for 2026 are:
- Digital Ad Formats: Mid-Roll Video Ads, Pre-Roll Ads, Display & Banner Ads, Interactive Ads, Native Companion Ads
- TV Ad Formats: Spot Advertising, Sponsorships, Product Placement
- Strategic & Creative Formats: Moment-Based Ads, Outdoor/Ambient
- Sponsorships: Team sponsorship, Jersey sponsorship, Logo on the helmet, player kit.
The IPL advertisement cost of a 10-second spot on TV can be ₹15-18 lakh per match. In 2026, brands can also opt for other creative advertising spots on OTT, CTV, and Mobile apps that start at a budget of 5 lakh per match. It all depends on the budget, format, and objectives.
Excellent Publicity is an IPL Advertising Agency which can curate, budget and objective-specific campaigns to advertise your brand during IPL matches on digital platforms. In 2026, IPL will be streaming on JioHotstar. This gives brands a range of advertising options such as Mid-Roll Video Ads, Pre-Roll Ads, Display & Banner Ads, Interactive Ads, Native Companion Ads, and more.
IPL advertisement prices vary a lot, based on the platform, types of ads, budget, and objective of the brand. When you work with an IPL ad agency like Excellent Publicity, you can share your marketing budget with them and get a customized campaign to achieve your specific goals.
To hire an IPL advertising agency for 2026, connect with IPL advertising agencies, such as Excellent Publicity, and share your budget, target audience, and goals. These Ad agencies specialise in IPL creative ads and ways to optimise the campaign. They create a customized plan for your brand to ensure you get the best results from the campaign as per your budget and needs.