Ad Spend Trend for Radio Sector
Jan-June 2025
Radio advertising revenue has been on the rise steadily and registered 6% growth in the first half of 2024 and 10% growth in the first half of 2025 as compared to the respective periods in 2023. It denotes the renewed confidence in radio being a local, targeted, and high-frequency advertising medium.
Top Performing Categories on Radio
Jan-June 2025
In the year 2023, the Radio medium recorded the highest number of Categories among all three periods. It also saw the highest number of Advertisers, making it the leading year for Radio advertising.
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Maruti Suzuki India was the top advertiser; Jeena Sikho was the leading brand.
Highly regional. Maharashtra (19.3%) and New Delhi (18.1%) led the state and city-level spends, respectively.
Radio offers local reach, high repetition, and emotional resonance, making it ideal for mass and micro-market brand building.