Digital
A Step By Step Guide To Make Your Digital Plan
What is digital marketing?
Digital advertisement is a type of marketing where the brand uses digital channels to promote its products and services. It is the best way to reach the target audience through social media channels, where brands can leverage it to increase brand awareness, recall, and recognition, thus driving high sales and conversions.
Which are the types of advertising on digital platforms?
Digital platforms are a great way to boost a brand’s awareness and visibility, thus increasing engagement and leads. The following are the types of digital advertising:
- Banner ads - This type of digital advertisement contains images or texts and is clickable with call-to-action buttons.
- Video ads - These are short video advertisements mostly placed in-app or on OTT platforms.
- Influencer - Brand associations and endorsements with high following influencers or celebrities provide high value to the brands.
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What are the benefits of advertising online or digitally?
The following are the benefits of digital online advertising:
- Reach and engagement - Digital marketing campaign provides extensive reach and engagement using various social media and offline tools.
- Precise targeting - This type of online web advertising can be done by targeting specific demographics, interests, and market reach.
- Cost-effective - Online advertising costs can start from as low as 100 INR and thus it is the most affordable type of marketing for the brands.
- Measurable ROI - It is easy to track the performance of the campaign and thus compare the results and the ROI.
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How much is the cost of digital advertising?
Online advertising costs depend on various factors, such as the platforms used for the campaign, the type of advertisement, and the pricing structure like CPC and CPM.
The digital advertising pricing structures are based on the following two models:
- CPM - It is the cost of 1000 impressions per ad.
- CPC - This refers that the advertisers only having to pay when someone clicks on their ad.
For more information regarding digital ad pricing, contact Excellent Publicity for rates, deals, and packages, and get started!
Where can the digital ads be placed?
Online advertising can take place on any platform that is connected to the internet. There are many ways to do digital online advertising, and it depends on what you want to advertise and your target audience. Here's a list of the top and best online advertisement sites:
| YOUTUBE |
| HOTSTAR |
| &TV |
| ALT BALAJI |
| AFAQS |
| ARRE |
| ASIANET NEWS |
| BOOK MY SHOW |
| ARCHITECTURAL DIGEST |
Get in touch with Excellent Publicity to get more information on digital ads marketing and which digital platforms will suit your brand’s campaign goals and objectives. Get in touch with the excellent team!
How can you place digital ads with excellent publicity?
Excellent Publicity is the best site for digital online advertising. From understanding the brand requirements to choosing the right platform, choosing from 3,000+ media options, and selecting the right pricing structure, excellent publicity is one of the best digital advertising platforms in India.
If you are looking for a digital marketing agency in India, then your search is over. Head on over to excellent publicity and avail yourself of the best packages and digital advertising rates to take your brand to new heights of success and reach.
For more information, contact us via phone or email.
FAQs
To make a good digital marketing ad, businesses should take care of three things: a clear and compelling message, visually appealing and creative design, and a call-to-action that encourages the audience to take action.
Businesses can improve digital ads by testing and optimizing different elements such as ad copy, visuals, and targeting. An experienced digital marketing agency will take care of all these things and also help monitor the ad's performance. Accordingly, the brand and the agency can work together to adjust and create new strategies for the improvement and reach of the campaign.
Digital advertising can be very successful if the targeting is done correctly. It allows businesses to reach a large audience with a personalized approach, resulting in higher conversion rates and ROI.
There are three main types of digital ads: display, social media, and paid search.
- Display advertising - Display ads are the most common form of digital advertising and it comprises image and texts, mostly in the form of banners, landing pages, pop-ups, or flash ads on websites and in between blogs. It is found everywhere and is cost-effective compared to the other methods of advertising.
- Display advertising - Display ads are the most common form of digital advertising and it comprises image and texts, mostly in the form of banners, landing pages, pop-ups, or flash ads on websites and in between blogs. It is found everywhere and is cost-effective compared to the other methods of advertising.
- Paid search advertising - Paid search ads appear on the top of SERPs like the most common Google. These paid search ads will let you target your customers according to age, location, and interests, thus audience will be directed toward your website, increasing traffic and visibility.
With the help of an experienced digital advertising and marketing agency like Excellent Publicity, you can easily track your ads by getting a metrics report on the campaign’s clicks, impressions, conversions, and engagement rates. The report is mostly provided by the digital platform on which your ad is placed; in this way, the brand as well as the agency can keep track of the ads.
Digital ads come in various sizes and formats, including display ads (300*250, 320*480, and 360*550) and social media ads (square, landscape, and vertical).
To make creatives for digital ads, an experienced digital advertising and marketing agency like Excellent Publicity will work with businesses to understand the brand’s requirements and goals and then specifically decide on the digital platform while keeping the target audience in mind. Creatives should be visually appealing with a clear and compelling message and should include a strong call to action that will encourage the target audience to take immediate action.
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