Digital advertising refers to promoting products or services through various online platforms. These platforms include mobile apps, over-the-top (OTT) streaming services, and websites. It has become an integral part of marketing campaign strategies. This is due to its ability to reach a wider audience and target specific demographics.
For mobile apps, advertisers can opt for banner ads, interstitial ads, video ads or native ads. Banner ads are typically displayed at the top or bottom of the app screen like Disney+ Hotstar, Sony Liv, Jio Cinema etc. Interstitial ads appear as full-screen pop-ups between app content.
Native ads, on the other hand, blend seamlessly with the app's design, providing a more organic user experience. The rates for these ad formats may vary based on factors such as app popularity, user engagement, and ad placement.
OTT platforms offer a unique opportunity for advertisers. They can reach viewers who consume content through streaming services like Disney+ Hotstar, Jio Cinema, and Sony liv. Advertisers can choose between pre-roll, mid-roll, or Banner ads. They can appear before, during, or after the streaming content.
The rates for OTT advertising are often determined by the number of impressions or views the ad receives. They are also influenced by the popularity of the streaming service.
Websites provide a wide range of advertising options. These include display ads, video ads, and sponsored content. Typically, advertisers place display ads on the Rest of the site, homepage, Mweb & desktop & app. They embed video ads within the content or play them before video content.
Sponsored content involves partnering with websites to create custom articles or videos. The goal is to promote a product or service. The rates for website advertising can vary. Factors include website traffic, ad placement, and targeting options.
When it comes to digital advertising, having a well-defined plan is crucial for the success of your Brand Excellent Publicity understands the importance of reaching your target audience effectively. It also maximises your return on investment. That's why we offer competitive digital advertising rates that cater to your specific needs in App OTT & Website.
We design your plan for branding according to the requirements in order to give you flexibility and options. This ensures you can choose the plan that aligns perfectly with your advertising goals. Whether you're looking to increase brand awareness, drive website traffic, or boost app downloads, we have the right package for you.
We offer a range of options to help you reach your desired audience. Our strategic targeting capabilities will display your ads to users who are most likely to engage with your app. You can choose the pricing model that suits your budget and objectives based on impressions, clicks, or installs.
We understand the unique challenges you face in capturing viewers' attention. We design your digital advertising Plan for OTT to help you stand out in the crowded streaming landscape. We tailor our packages to meet your specific needs. You may want to promote a new show, increase subscriptions, or drive viewership.
We offer a variety of options to help you drive traffic and increase conversions. Impressions, clicks, or conversions determine our rates.
This gives you the flexibility to choose the pricing model that aligns with your advertising goals. Our advanced targeting capabilities will display your ads to the right audience at the right time. This maximises your chances of success.
Advertising has taken on a whole new level with the emergence of various types of advertising campaigns on digital platforms.
Let's delve into various popular forms: banner ads, video ads,audio ads, Brand Integrations and roadblocks.
Banner ads have become a staple in the online advertising world. You can find these rectangular advertisements on OTT, websites, social media advertising platforms, and even mobile apps. Banner ad campaigns aim to grab users' attention.
They use eye-catching visuals and concise messages. They also aim to entice users to click through to a website or landing page.
Video ads have gained immense popularity due to their engaging nature. Video-sharing platforms like OTT, YouTube and social media sites include video content. Advertisers have found a goldmine for reaching their target audience.
These ads can range from short, Skippable or Non- skippable, immersive storytelling experiences. Video ads have the power to leave a lasting impact on viewers. They use captivating visuals, compelling narratives, and sometimes humor. This increases brand awareness and drives conversions.
Digital advertising offers numerous benefits for businesses of all sizes. One of the key advantages is its ability to reach a vast audience.
Digital advertising provides businesses with valuable data and insights. Businesses can use analytics tools to track and measure their ad performance in real time. This data includes metrics such as impressions, clicks, conversions, and customer demographics.
Businesses can track and measure the performance of their ads in real-time through trackers like seizmek. This data includes metrics such as impressions, clicks, conversions, and customer demographics. Businesses can analyze this information.
Then, they can make data-driven decisions to optimize their advertising strategies. This can improve their return on investment (ROI).
Digital advertising enables businesses to target specific audiences. They do this based on their Demographics, geography, behavior, affinity, device price point, keywords, show specific and more. The dept hand granularity of targeting options vary, allowing advertisers to refine their audience to reach specific demographics or behaviors, maximizing the effectiveness of their ad campaigns.This targeted approach ensures that businesses reach the right people with their ads. It increases the chances of conversion and customer engagement.
Digital advertising fosters interaction and engagement with customers. Businesses can directly communicate with their target audience through social media platforms. They can also respond to inquiries and build relationships.
Online advertising rates in India vary. Factors include the platform, ad format, targeting options, and campaign duration. Different pricing models categorize online advertising costs. These include cost per click (CPC), cost per thousand impressions (CPM), and cost per action (CPA).
The average CPC in India varies differently on popular platforms like Google Ads and Facebook Ads. It depends on the industry and competition. However, it's important to note that keyword competition and ad relevance can cause these rates to fluctuate.
In CPM-based campaigns, advertisers can expect to pay around X amount per thousand impressions. This pricing model is commonly used for display ads. It can be an effective way to increase brand visibility and reach a wider audience.
Advertisers can pay only when they take a specific action, like making a purchase or generating leads. This applies to CPA-based campaigns. The cost per action can vary significantly depending on the industry and the desired outcome. For instance, e-commerce businesses may have a higher CPA compared to lead generation campaigns.
Digital advertising metrics are key performance indicators (KPIs). They measure the effectiveness and success of online advertising campaigns.
CTR measures the percentage of people who click on an ad after seeing it. A high CTR indicates that the ad is engaging and relevant to the target audience. If the ad has a low CTR, it may need improvement or it may not be reaching the right audience.
Another important metric is the conversion rate. It measures the percentage of users who take a desired action after clicking on an ad. This action might be making a purchase or filling out a form.
A high conversion rate indicates that the ad is effectively driving user actions. It also shows the ad is generating valuable leads or sales.
Online advertising occurs across various internet-connected platforms. Companies advertise digital products or services using different approaches. It also varies based on the intended audience. Below is a list of the top-performing platforms to advertise
|Disney + Hotstar
|Times of India
|Meta ads (Facebook & Instagram)
Excellent Publicity is the best site for digital online advertising. From understanding the brand requirements to choosing the right platform, choosing from 3,000+ media options, and selecting the right pricing structure, excellent publicity is one of the best digital advertising platforms in India.
If you are looking for a digital advertising agency in India, then your search is over. Head on over to excellent publicity and avail yourself of the best packages and digital advertising rates to take your brand to new heights of success and reach.
For more information, contact us via phone or email.
To make a good digital marketing ad, businesses should take care of three things: a clear and compelling message, visually appealing and creative design, and a call-to-action that encourages the audience to take action.
Businesses can improve digital ads by testing and optimizing different elements such as ad copy, visuals, and targeting. An experienced digital marketing agency will take care of all these things and also help monitor the ad's performance. Accordingly, the brand and the agency can work together to adjust and create new strategies for the improvement and reach of the campaign.
Digital advertising can be very successful if the targeting is done correctly. It allows businesses to reach a large audience with a personalized approach, resulting in higher conversion rates and ROI.
There are three main types of digital ads: display, social media, and paid search.
With the help of an experienced digital advertising and marketing agency like Excellent Publicity, you can easily track your ads by getting a metrics report on the campaign’s clicks, impressions, conversions, and engagement rates. The report is mostly provided by the digital platform on which your ad is placed; in this way, the brand as well as the agency can keep track of the ads.
Digital ads come in various sizes and formats, including display ads (300*250, 320*480, and 360*550) and social media ads (square, landscape, and vertical).
To make creatives for digital ads, an experienced digital advertising and marketing agency like Excellent Publicity will work with businesses to understand the brand’s requirements and goals and then specifically decide on the digital platform while keeping the target audience in mind. Creatives should be visually appealing with a clear and compelling message and should include a strong call to action that will encourage the target audience to take immediate action.
Check out our Digital Media Case Studies to see how we've scored big for our clients!