Ad Spend Trend for Digital Sector
Jan-June: 2023-2025
Digital advertising experienced some significant shifts between 2023 and 2025 in terms of category variety and the number of advertisers. 2023 was characterized by the broadest category variety on digital platforms, which demonstrates diversification across categories, but 2025 had the highest number of advertisers.
Preferred Ad Delivery Methods in Digital Media
Jan-June: 2025
Programmatic advertising led the way, accounting for a massive 88.3% of total digital ad spend in the first half of 2025. Ad Networks trailed behind with just 4.5%, underlining a major industry shift toward automation and precision-driven media buying.
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FAQs
Digital ad spend declined 8% YoY in 2024, and dropped 21% compared to the 2023, Jan-June periods.
Ecom - Online Shopping, Gaming, and Government Social Ads led, with 160+ categories showing growth.
Amazon Online India led among advertisers, while Amazon.in was the top brand in Jan-June 2025.
Washing Powders/Liquids (21x) and Perfumes/Deodorants (6x) are the fastest growing categories YoY.