Advertisement on Sony Entertainment is right for promotion. The No. 1 Hindi TV channel in India for popular reality TV shows and soap operas is Sony Entertainment. Watch your favourite Indian TV dramas and heartfelt reality shows right here. In-between popular Sony Entertainment shows; advertisements of up to 30 seconds can be played.
Sony Entertainment Television (SET) is an Indian Hindi-language general amusement pay TV slot, that was sent off on 30 September 1995, and is possessed by Sony Pictures Networks India, an auxiliary of the Japanese Sony. This direct was sent off in November 1995 which began broadcasting numerous sensational and unscripted TV dramas. It additionally began circulating all Disney Channel shows and Disney motion pictures until 2003 and it likewise broadcasted CID and Crime Patrol. In 2006, Sony made a variation of the well known show Big Brother, Bigg Boss.
Sony Entertainment makes for an excellent choice to advertise your product/service because of the following features it offers:
Being one of the most-watched channels in India, Sony Entertainment comes with an affordable pricing model to help advertise a product. It facilitates advertisers to get a wide reach among the Indian television market at a reasonable rate.
The channel has shows broadcasted from every genre. Kids, adults, and even old people are the viewers of Sony Entertainment. It also has a rich choice of TV shows produced which leads to a high engagement rate. Due to the excellent collection, viewers ought to stick to their TV screens and hence can come across your brand advertisement at least once.
These features of Sony Entertainment make it more efficient for advertising platforms:
The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming . In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non Prime Time
Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time
These are the possible ad formats for advertising on the platform of Sony Entertainment:
Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
On Sony Entertainment different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Sony Entertainment as per your target group and budget. The advertising rate would differ as per different programs and time slots.
You can check the shows here: http://www.setindia.com/
Media Agency plays an important role in advertisement in Sony Entertainment. As Excellent Publicity being a media agency we figure out that Sony Entertainment is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.
Receive the Telecast Certificate from our end after the completion of the campaign.
Q1. What will be the rates for advertising on Sony Entertainment?
Q2. How many people will be able to see my ad on Sony Entertainment?
Q3. Is agency necessary for advertising on Sony Entertainment?
Q4. How will I know if my ad was run on Sony Entertainment?
Q5. Can I choose to advertise on a particular show on Sony Entertainment?
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Campaign Report to be shared after the completion of the Campaign.
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.