Advertising in Sony Entertainment
Advertisement on Sony Entertainment is right for promotion. The No. 1 Hindi TV channel in India for popular reality TV shows and soap operas is Sony Entertainment. Watch your favourite Indian TV dramas and heartfelt reality shows right here. In-between popular Sony Entertainment shows; advertisements of up to 30 seconds can be played.
Key Insights
ChannelGenre Entertainment Language HindiAdvertising Options in Sony Entertainment
Video Ad
- FCT & Non – FCT Advertising
- Prime Time & Non-Prime Time
- L Band & Aston Band
Sony Entertainment Television Advertising
Sony Entertainment television advertisement impacts more than 120391910 individuals every month. It influences about 42 million Indian households through shows that cover distinct genres, including thrillers, dramas, events, comedies, game shows, and dance shows. One of the first few satellite channels in the country, the Multi Screen Media Private Limited-owned channel is considered a sure-shot way to promote brands.
Through popular shows like Indian Idol and The Kapil Sharma Show, the 24-hour TV channel helps brands scale and get better leads with dynamically positioned ads. With customisable ads to suit the target audience of particular genres and shows, it is now among the top 5 general entertainment channels. Call Excellent Publicity today to improve your brand awareness through elite television advertising.
Which Brands Categories Will Be Benefitted By Advertising on Sony Entertainment Television
Catering to a voluminous audience, advertising on Sony television is perfect for brands looking for PAN-India advertising.
Household Products: Brands making everyday products like Unilever, Bajaj Electricals Ltd and Lizol have demonstrated the merits of television ads through a persistent rise in ad volumes on TV.
Vehicle Manufacturers: Firms like Mahindra & Mahindra are frequently seen in TV ads to launch and broadcast their new commodities for diverse NCCS socio-economic classes.
Online Markets: Companies like Myntra and Nykaa have often turned towards Sony Entertainment television ads to enhance their impression and revenue.
Consumer Goods: Consumer goods brands like ITC Ltd have reported an ad volume growth of nearly 25% in the past years.
Connect with Excellent Publicity, a dependable TV advertising agency, to help you promote your brand through television ads.
Cost of Advertising on Sony Entertainment Television
Sony Entertainment television advertising cost takes into account the distinct requirements of the brand and varies accordingly. Depending on the choice of media options, the time frame of the ad clip, the time slot and frequency, and the brand’s unique preferences, the price of advertising on popular TV channels, including Sony, varies.
Confer with our professional team at Excellent Publicity to get optimum performance along with the best Sony Entertainment television advertisement cost.
How Can Excellent Publicity Help You Book The Ads On Sony Entertainment Television?
Having an international presence in Dubai along with its headquarters in Ahmedabad and offices across the country in Delhi, Mumbai, Bangalore, and Pune, Excellent Publicity offers the best advertising rates for television advertising.
Relying on our 11 years of experience in media planning and buying, we deliver a seamless advertising experience. We work with a group of ad experts and strategies to promote your brand through advertising on Sony television for optimal ROI and lead generation.
How to Get Started?
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Get the Best Cost
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative Process
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Go Live
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Post Execution Report
Campaign Report to be shared after the completion of the Campaign.
Frequently Asked Questions (FAQs)
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
- FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
- NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.
- L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
- Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
- Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen
- Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
- Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.