Star Sports 1

Advertising in Star Sports 1

Advertisement on Star Sports 1 bings lot of results. Star Cricket HD was the previous name for Star Sports 1. The matches are broadcasted in English with exciting commentary. A brand can position their advertisement before, during, or after a certain show on Star Sports 1 that they know their audience watches.

Key Insights
Entertainment ChannelGenre Hindi Language

Advertising Options in Star Sports 1

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

The best advertising option for television -About Star Sports 1

Star Sports is a group of Indian pay television sports channels owned by Star India, a subsidiary of The Walt Disney Company India. Previously a part of ESPN Star Sports operations based in Singapore, Star India took over the Indian business and relaunched channels under the unified Star Sports banner in 2013.

Rates for advertising in Star Sports 1

You will get the rate for advertising in Star Sports 1 in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Star Sports 1 is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Star Sports 1 will come to Rs 300 X 10 = Rs 3,000.

Ad Formats on Star Sports 1

This are the possible ad formats for advertising on the platform of Star Sports 1

  • Star Sports 1 Video Ads

    Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

  • Star Sports 1 Aston Bands

    Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

  • Star Sports 1 Brand Integrations

    This is a customized media option which can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

Guide for advertising in Star Sports 1

  • Share your requirements for advertisement on Star Sports 1
  • Approach our efficient planners and executors and share your requirements for advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Star Sports 1.
  • Receive the best quotes
  • We provide lowest assured rates with best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grand standing response.

Why Excellent Publicity for advertising on Star Sports 1

Media Agency plays an important role for advertisement in Star Sports 1. As Excellent Publicity being a media agency we figure out that is Star Sports 1 a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Why advertise on Star Sports 1?

This feature of Star Sports 1 makes it more efficient for advertising platform

  • Shows of different genre covering interests of everyone are showcased on Star Sports 1
  • Starplus has extensive viewership across all age groups
  • Star Sports 1 Advertising Rates are comparatively lower than other leading channels
  • Reach within premium audience who can be your prospective customers
  • National reach
  • Star Sports 1 Advertisement options for both prime time and non-prime time shows.

Prime Time

The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non Prime Time

Hours excluding the prime hours are non prime hours. It has comparatively less number of viewers than in prime time

FAQs

Q1. What will be the rates for advertising on Star Sports 1?

  • You can contact our agency regarding the rates on advertising on Star Sports 1, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. Is agency necessary for advertising on Star Sports 1?

  • Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising