Magazine
Category: Interior Design and Architecture
Language: English
Frequency: Monthly
A Step By Step Guide To Make Your Magazine Plan
What is magazine advertising ?
The name describes the meaning perfectly. Magazine advertising is the advertisement you see in magazines or other similar publications. Magazine Advertising is basically part of print media advertising and it is one of the most used, known, and oldest type of marketing to ever exist. Companies have been using magazine advertising for a long time to reach out to their audience for a longer period of time.
Which type of magazines should you be looking to advertise in?
There are plenty of magazines available in the market belonging to the different categories. It depends on you as a brand to decide what magazine to choose according to your brand personality and your TG
The analysis has shown that in-flight, interior, and current affairs are India's most read and popular magazine categories
Here is the list of some of the most “all-time” popular magazines Excellent Publicity is associated with:
| Name | Category |
| India Today | News and Current Affairs |
| Outlook | News |
| Reader’s Digest | General Interest Family |
| Digit | Tech |
| Times | General News |
| Forbes | Business |
| Grihshobha | Interior & Fashion/Beauty |
| Filmfare | Entertainment |
Visit Excellent Publicity to see the full list of the magazines we are affiliated with
How many types of magazine advertisements are there?
Because Magazine advertising is a part of print media you are more likely to see similarities between magazine advertising and newspaper advertising. Here are the types of magazine advertisements you can opt for if you are looking for one.
Display advertising: The most recognizable form of magazine advertising is display ads. They display the photograph of the product along with some catchy one-liners to grab the TG’s attention
Advertorials: These types of magazine advertising take up almost an entire page and has a catchy headline. Due to the format, many times the advertorials don't seem like advertorials and that gives your advertisement a higher chances of getting recognized by your TG
Classified Ads: Classified ads are generally found at the back of magazines. These type of ads are very short that includes a few lines with contact information and CTA. Classified ads are lesser expensive and are used to give to-the-point details.
Special Ad Promotion: This type of magazine advertising can be placed right next to the same genre or article. Special ad promotions have higher conversion potential because it much has accurate chances of reaching out to the target audience because the person interested in the article related to your business in the category will definitely take a look at your advertisement because of its placements.
Product Samples: If you are an FMCG brand then this type of advertisement will do wonders for you. Sending a small sample of your product with the magazine can not only get you closer to your TG but also has the potential to get some new customers. This type of magazine advertising increases your TG’s trust in your brand as they get in contact with your product physically.
Why should you advertise in a magazine?
You might not be aware of this but magazine advertising is extremely beneficial for your business in many ways. First of all the good quality images in the magazine leaves a noticeable impact on the customer’s mind. Secondly, Businesses and brands are nearly assured of reaching their target audience because magazines target a group of specific customers, such as people who fall into a particular age range or industry.
Magazine ads have the potential to make the TG take an action such as visiting the company’s website or contacting to get more information by stimulating their interest.
When is the best time to go for a magazine ad?
There is no specific time, You can go for magazine advertising even if you’re a small business that just has started to advertise. Global or established businesses go for magazine advertisements as well.
But as a company, you must be aware of your TG, the magazine category, and the type of advertising you choose to do. You should choose the type of magazine you know your TG would read and then invest in. It is advisable for small businesses to advertise their product or service in local or national magazines initially and then advertise it in global magazines.
What is the cost of advertising in magazines?
The cost of magazine advertising depends on the type of magazine and the advertising you choose. Magazine advertising can be divided into three parts
- Front-page advertising or cover-page advertising
- Full-Page advertising
- Half-Page advertising
Cover-page advertising costs the most as it takes up the entire front of the magazine and is considered the most crucial part of the magazine to advertise.
Full-page advertising costs lesser than cover-page advertising and half-page advertising costs the least.
Where to look to know the right magazines to advertise in?
As a brand approaching an advertising agency to advertise your product/service in a magazine “Excellently.”
At, Excellent Publicity we offer the best and the lowest rate possible for Magazine Advertising. Our tie-up with more than 1000 magazines globally can make you get the best-discounted rates possible
FAQs
Magazine advertising offers several advantages for advertising agencies. Firstly, magazines provide a targeted and niche audience, allowing agencies to reach specific demographics and interests effectively. Secondly, magazines often have a longer shelf life compared to other forms of media, ensuring prolonged exposure to the ad and increased chances of brand recall. Additionally, magazines offer a visually appealing and high-quality print medium, allowing agencies to showcase their creative designs and captivating visuals in a tangible format, enhancing the overall impact of the advertisement. Excellent Publicity is a 360° advertising agency providing the best advertising solutions. We also provide the best magazine advertisement rates.
Magazine advertising falls under the category of print advertising. Advertising agencies often utilize magazine advertising as a means to reach a targeted audience and convey brand messages effectively. This form of advertising involves placing ads in magazines, leveraging their readership and specific niche demographics to promote products, services, or campaigns. At Excellent Publicity, we strategically design and create magazine ads, considering factors such as layout, visuals, and compelling copy to maximize the impact and engagement with the target audience.
The importance of magazines in the advertising field is due to several reasons. Firstly, magazine advertising offers a targeted and niche audience, allowing agencies to reach specific demographics and interest groups effectively. Secondly, magazines provide a tangible and visually appealing medium for advertisements, allowing for creative and engaging layouts. Additionally, magazines often have a longer shelf life compared to other media, providing extended exposure and repeated viewings of advertisements, increasing their impact and potential for brand recognition. The best magazine advertisement rates are offered by Excellent Publicity, a one stop solution to all your advertising needs.
There are two types of magazine ads and they are as follows:
Display ads : A display ad in a magazine refers to a visually engaging advertisement that occupies a designated space within the publication. It typically combines compelling graphics, text, and branding elements to promote a product, service, or brand to the magazine's readership.
Advertorial : An advertorial in a magazine is a promotional content piece designed to resemble editorial content. It combines elements of advertising and editorial writing, presenting information about a product, service, or brand in a way that appears more informative and less like a traditional advertisement.
The magazine advertisement cost depends on the types, page position and publication. Magazine advertisements have a lot of different properties and hence the price may differ accordingly. However, the starting and lowest range could be anywhere between 60,000 - 80,000rs.
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