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4Ps Business & Marketing

4Ps Business & Marketing

Category: Human Resources & Marketing

Language: English

Frequency: Fortnightly

6E World - IndiGo International Inflight

6E World - IndiGo International Inflight

Category: Inflight

Language: English

Frequency: Monthly

7 Motors

7 Motors

Category: Automobile

Language: English

Frequency: Quarterly

7th Sense

7th Sense

Category: Healthcare And Medical Journals

Language: English

Frequency: Monthly

A&S India

A&S India

Category: Safety and Security

Language: English

Frequency: Monthly

Aakhir Kab Tak

Aakhir Kab Tak

Category: Current Affairs and News

Language: Hindi

Frequency: Monthly

Aanmeegam

Aanmeegam

Category: Spiritual

Language: Tamil

Frequency: Monthly

Abhiyaan

Abhiyaan

Category: Spiritual

Language: Gujarati

Frequency: Monthly

Abraxas Lifestyle

Abraxas Lifestyle

Category: Fashion, Lifestyle & Jewellery

Language: English

Frequency: Monthly

Ace Perkins

Ace Perkins

Category: Fashion, Lifestyle & Jewellery

Language: English

Frequency: Quarterly

Ace Update

Ace Update

Category: Construction, Infrastructure & Real Estate

Language: English

Frequency: Monthly

Adorn India

Adorn India

Category: Fashion, Lifestyle & Jewellery

Language: English

Frequency: Bi-Monthly

Advanc'edge MBA

Advanc'edge MBA

Category: Education

Language: English

Frequency: Monthly

Adventure and Wildlife

Adventure and Wildlife

Category: Photography and Wildlife

Language: English

Frequency: N/A

Adwitiya

Adwitiya

Category: Salon and Spa

Language: Bengali

Frequency: Monthly

Afaqs Reporter

Afaqs Reporter

Category: Human Resources & Marketing

Language: English

Frequency: Fortnightly

Affluent House

Affluent House

Category: Construction, Infrastructure & Real Estate

Language: English

Frequency: Monthly

After School

After School

Category: Education

Language: English

Frequency: Monthly

Agri Business

Agri Business

Category: Agriculture and Veterinary

Language: Tamil

Frequency: Monthly

Agri Business & Food Industry

Agri Business & Food Industry

Category: Food, Beverage & Hospitality

Language: English

Frequency: Monthly

Agricultural Reviews Journal

Agricultural Reviews Journal

Category: Agriculture and Veterinary

Language: English

Frequency: Bi-Monthly

Agricultural Science Digest

Agricultural Science Digest

Category: Agriculture and Veterinary

Language: English

Frequency: Bi-Monthly

Agriculture & Industry Survey

Agriculture & Industry Survey

Category: Agriculture and Veterinary

Language: English

Frequency: Monthly

Agriculture Today

Agriculture Today

Category: Agriculture and Veterinary

Language: English

Frequency: Monthly

What is magazine advertising ?

The name describes the meaning perfectly. Magazine advertising is the advertisement you see in magazines or other similar publications. Magazine Advertising is basically part of print media advertising and it is one of the most used, known, and oldest type of marketing to ever exist. Companies have been using magazine advertising for a long time to reach out to their audience for a longer period of time.

Which type of magazines should you be looking to advertise in?

There are plenty of magazines available in the market belonging to the different categories. It depends on you as a brand to decide what magazine to choose according to your brand personality and your TG

The analysis has shown that in-flight, interior, and current affairs are India's most read and popular magazine categories

Here is the list of some of the most “all-time” popular magazines Excellent Publicity is associated with:
Radio Marketing
Name Category
India Today News and Current Affairs
Outlook News
Reader’s Digest General Interest Family
Digit Tech
Times General News
Forbes Business
Grihshobha Interior & Fashion/Beauty
Filmfare Entertainment

Visit Excellent Publicity to see the full list of the magazines we are affiliated with

How many types of magazine advertisements are there?

Because Magazine advertising is a part of print media you are more likely to see similarities between magazine advertising and newspaper advertising. Here are the types of magazine advertisements you can opt for if you are looking for one.

Display advertising: The most recognizable form of magazine advertising is display ads. They display the photograph of the product along with some catchy one-liners to grab the TG’s attention

Advertorials: These types of magazine advertising take up almost an entire page and has a catchy headline. Due to the format, many times the advertorials don't seem like advertorials and that gives your advertisement a higher chances of getting recognized by your TG

Classified AdsClassified ads are generally found at the back of magazines. These type of ads are very short that includes a few lines with contact information and CTA. Classified ads are lesser expensive and are used to give to-the-point details.

Special Ad PromotionThis type of magazine advertising can be placed right next to the same genre or article. Special ad promotions have higher conversion potential because it much has accurate chances of reaching out to the target audience because the person interested in the article related to your business in the category will definitely take a look at your advertisement because of its placements. 

Product SamplesIf you are an FMCG brand then this type of advertisement will do wonders for you. Sending a small sample of your product with the magazine can not only get you closer to your TG but also has the potential to get some new customers. This type of magazine advertising increases your TG’s trust in your brand as they get in contact with your product physically.

Why should you advertise in a magazine?

You might not be aware of this but magazine advertising is extremely beneficial for your business in many ways. First of all the good quality images in the magazine leaves a noticeable impact on the customer’s mind. Secondly, Businesses and brands are nearly assured of reaching their target audience because magazines target a group of specific customers, such as people who fall into a particular age range or industry.

Magazine ads have the potential to make the TG take an action such as visiting the company’s website or contacting to get more information by stimulating their interest.

When is the best time to go for a magazine ad?

There is no specific time, You can go for magazine advertising even if you’re a small business that just has started to advertise. Global or established businesses go for magazine advertisements as well.

But as a company, you must be aware of your TG, the magazine category, and the type of advertising you choose to do. You should choose the type of magazine you know your TG would read and then invest in. It is advisable for small businesses to advertise their product or service in local or national magazines initially and then advertise it in global magazines.

What is the cost of advertising in magazines?

The cost of magazine advertising depends on the type of magazine and the advertising you choose. Magazine advertising can be divided into three parts

  • Front-page advertising or cover-page advertising
  • Full-Page advertising
  • Half-Page advertising

Cover-page advertising costs the most as it takes up the entire front of the magazine and is considered the most crucial part of the magazine to advertise.

Full-page advertising costs lesser than cover-page advertising and half-page advertising costs the least.

Where to look to know the right magazines to advertise in?

As a brand approaching an advertising agency to advertise your product/service in a magazine “Excellently.”

At, Excellent Publicity we offer the best and the lowest rate possible for Magazine Advertising. Our tie-up with more than 1000 magazines globally can make you get the best-discounted rates possible

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Reach out to our Media Expert for more details about Magazine Advertising