Transit advertising is an advertising strategy involving advertisements on public transportation and public transportation stops and locations. Businesses place ads on taxis, autos, buses, trains, bus stations, terminals, and other stations
The idea here is straight. Public transportation is highly crowded. Moreover, every time a customer visits these locations. Although every business can leverage this advertising option, local businesses usually benefit more from transit advertising.
Businesses have been using transportation facilities as a medium of advertisement for a long time. The only difference between then and now is that it’s done with more creativity and strategy. And since it’s one of the channels that grabs a lot of attention, it simply cannot be neglected.
According to statistics, people use public transportation 34 million times each weekday. Also, bus advertising is one of the highest-reaching marketing mediums, reaching over 48 million adults over two weeks. These statistics clearly indicate that it's one of the most effective mass advertising mediums that many businesses need to take advantage of and miss the opportunity to reach a good number of people
As the name suggests, transit advertising takes place on various public modes of transport and transport locations, including:
If you are thinking of launching a massive campaign for which you need to grab the attention of the local people, using transportation as a medium to promote it is a good idea. That way, you can reach a mass audience and leave an impression. Also, go for transit advertising when you’ve got a reasonable budget. You can reach out to Excellent Publicity, a renowned ad agency with years of experience in the field. Our experts can produce compelling transit ads for your business based on your goals at affordable rates.
Transit Advertising is one of the advertising modes that is open to everyone. Almost all businesses can choose to advertise their products or promote their campaigns through transport facilities. However, it works best for local brands and businesses. It is easier to grab the attention of local audiences, which cannot be reached through other popular mediums. Moreover, it is easier for local businesses to target different audience segments based on their transportation mode.
To put it simply, Transit advertisement or transit advertising in India is a marketing approach in which advertisers place advertisements on and in public transportation vehicles and venues.
The examples of transit ads include bus advertising and bus station advertisements, advertising on railway vehicles and in railway stations, advertising in taxi cabs, and advertising in planes and airports. Excellent Publicity offers the best transit advertisement services in ahmedabad.
Advertisement on bus is a part of transit advertisement. Transit advertising costs and that may vary from company to company. Cost of advertising on a bus might vary Between 8000 to 75000 depending on the city, model of bus and medium of branding as well.
There are mainly 6 types of transit advertising which are as follows:
1. Auto Hood Branding/Auto Banner Branding
2. Tricycle Branding
3. Roadshow/ Mobile Van Activity
4. Bus Branding
5. Train Branding/Metro Train Branding
6. In-Flight Branding
Transit advertising utilizes public transport systems for effective ad placement, including buses, trains, autos, and transport structures like bus/train stations and fuel stations. This form of advertising offers advantages such as broad reach, targeted marketing, and increased visibility to capture the attention of commuters and travelers.
The advantages of transit ads is that it has wide coverage through the extensive use of public transportation, offering long exposure to customers who spend significant time in transit locations, ensuring visibility and effectiveness of the advertisements.
For example, an advertisement placed on a bus cannot be missed by someone taking a 30 minutes long ride.
Transit advertising, a type of OOH - Out Of Home advertising which involves placing ads on or inside public transportation modes and areas. This can include ads on buses, trains, taxis, as well as inside subway cars, bus stations, and near train or bus platforms. Transit advertisements offer diverse opportunities to reach a wide audience while they commute, ensuring high visibility and exposure for the advertisements. From bus sides to subway interiors, transit advertising maximizes brand visibility in public transportation settings.
For the best transit advertising costs, Excellent Publicity is the best advertising agency that you can reach out to. Excellent Publicity provide the best advertising services.
Transit advertising cost in India, specifically for bus advertising ranges from Rs. 10000 - 90000.
Transit advertising costs differ on the basis of various sizes. It also depends on medium or available branding space in particular Branding Media.
Check out our Transit Media Case Studies to see how we've scored big for our clients!