Blogs
Want insights on the latest trends? Then you are at the right place. Branding, Marketing, Advertising, we have got it all. Browse any category you like and get multiple blogs for a better understanding.
Public Service Advertising: A Comprehensive Guide
Discover what public service advertising is, its key features, benefits, impact measurement, and how PSAs raise awareness for social and public causes.
AIDA Model of Advertising: The Timeless Formula That Still Converts in 2025
Explore the AIDA model—Attention, Interest, Desire, Action. Learn its history, benefits, and how to apply it in modern marketing campaigns effectively.
Difference Between Advertising and Personal Selling
Discover how advertising and personal selling differ in strategy, cost, communication style, and effectiveness for B2B vs. B2C marketing campaigns.
Advantages and Disadvantages of Advertising
Explore the key pros and cons of advertising, including its impact on brand growth, consumer behavior, market competition, ROI, and ethical concerns.
Your Ultimate Guide to Airport Advertising & Digital Amplification in India (2025 ed.)
Learn how to leverage airport advertising in India in 2025. Discover ad formats, costs,creative tactics, and programmatic DOOH strategies to reach affluent travelers.
What is Misleading Advertisement?
Learn what misleading advertising is, its types, legal impacts, real examples, and how to spot and avoid deceptive ads to protect yourself and your brand.
Difference Between Advertising and Publicity
Understand the difference between advertising and publicity to see how each supports your brand strategy.
What is CGI Advertising?
Explore the power of CGI in advertising—discover its benefits, challenges, and how industries use it to create immersive, engaging brand experiences.
What is Advertising Slogan?
Learn what advertising slogans are, why they matter, key traits of a great slogan, and how to craft one that boosts brand recognition and consumer connection.
What is Contextual Advertising?
Explore how contextual advertising works, its pros and cons, how it differs from behavioral ads, and why it’s a privacy-friendly strategy for digital marketers.
Magazine Advertising in India: A Complete Guide
Discover how magazine advertising still drives results in 2024. Learn costs, formats, ROI tips & expert insights with Excellent Publicity.
What is Persuasive Advertising?
Learn what persuasive advertising is, explore its features, pros, cons, and powerful techniques used by brands to influence behavior and boost conversions.