Blogs

Want insights on the latest trends? Then you are at the right place. Branding, Marketing, Advertising, we have got it all. Browse any category you like and get multiple blogs for a better understanding.

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Transit Advertising: An Effective OOH Strategy

No matter how creative your advertising is, if it is not placed strategically and has repetitive exposure, it will be of no use. The main advantage of transit advertising is that your brand can repeatedly come into eye contact with your target audience, which creates a massive impact on establishing a good relationship with the customers, increasing engagement and awareness for your brand. According to industry reports, after doing transit advertising in India, businesses have increased their brand awareness by 90%. It shows how powerful a branding tool transit advertising is to increase brand visibility and awareness. In this blog, we will look into the benefits of transit advertising and its emerging trends. Let’s explore each briefly.

Mayur Ravaliya Jun 21, 20245 min read
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How Transit Advertising Can Boost Brand Engagement?

People remember more of what they see than what they hear. This is the main advantage you can take to establish your brand presence through the advertisement. When it comes to creating a memory, transit advertising is the best option to opt for. According to industry reports, transit advertising helps brands increase their recall value by 20 to 40%. This data showcases the value of transit media advertising in enhancing brand recall value, driving sales, and building a brand reputation among the target audience. In this blog, we will look into the benefits, examples, and future of transit advertising in India.

Mayur Ravaliya Jun 20, 20245 min read
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9 Tips to Drive Social Media Traffic to Your Website

Social media marketing has taken the digital landscape by storm. More than half the world’s population uses social media to share their lives, passions, and interests. This presents a huge opportunity for businesses to connect and engage with their customers and ultimately make the most of this channel. Understanding social media marketing is important for enhancing your website's traffic and connecting with more customers. Whether you are new to social media marketing or refining your strategy, knowing effective tactics can truly make a difference. Platforms like Instagram, Facebook, Snapchat, and others offer unique ways to engage your audience and increase brand growth. A strong social media marketing strategy boosts your digital presence and strengthens brand recognition and customer loyalty. According to a recent report, India ranks among the top countries globally in terms of social media users, with over 500 million active users across various social media platforms. It showcases the importance of incorporating social media marketing into overall digital strategies.

Mayur Ravaliya Jun 19, 20245 min read
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Social Media Marketing (SMM) – The Complete Guide for 2024

Creating a strong bond with your target audience is the key to staying ahead of the competition. In a world where everything goes digital, social media marketing plays a vital role in engaging with your target audience. Creating an effective social media marketing plan can take your business to the next level in terms of brand awareness, audience engagement, and generating high revenue. According to a report, social media marketing spending in India is projected to reach INR 1,368 billion by 2025. It highlights the importance and impact of social media platforms for engaging with target audiences and driving business growth. By the end of this blog, you will have a complete guide to how social media marketing works and the advantages of implementing different strategies.

Mayur Ravaliya Jun 14, 20245 min read
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Social Media Marketing for Businesses

As the fast-paced digital era has overtaken the world, each product has become available at the fingertip. Today, most of the customer journey starts from digital media. Because of this, all business owners have been compelled to adopt digital marketing tactics to showcase their products or services on recognized social media platforms, such as Snapchat, Instagram, and Facebook. As of 2023, India had over 450 million active social media users, with a projection to increase that number by 22.4% by 2028. According to a study, over 80% of Indian audiences make purchase decisions based on social media recommendations. This signifies the influence of social media platforms in shaping consumer behavior and driving purchasing decisions. In this blog, we will look into the benefits of social media marketing for your business, some of its successful examples, and, lastly, the future of social media marketing in India.

Mayur Ravaliya Jun 13, 20245 min read
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Strategies for successful television advertising campaign

Are you confused about where to find the best strategy for your next Television Ad? Keep your eyes here, as this blog will help you discover successful strategies for television advertising campaigns. Whether you're an established business owner or a seasoned marketer, television advertising campaigns can benefit everyone. Did you know that by running a TV ad campaign, businesses have experienced an increase in audience engagement of up to 30%? So, TV advertising exposes the brand to a much larger audience initially than any other online advertising. Let’s delve into television advertising strategies and explore its future in India.

Mayur Ravaliya Jun 12, 20245 min read
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The big debate: is TV advertising still worth the cost?

As the advertising trend keeps changing day by day, there's a big question on everyone's minds: Is TV advertising still worth it? While digital advertising platforms are getting more popular, television advertising still holds a prominent place in the ever-growing media landscape. Television advertising alone holds 35-40% of total advertising spend in India. This indicates how television ads are dominating among all the advertising mediums available. In this blog, we will look into the benefits of TV advertising, tactics for how we can make TV ads more effective, its examples, conclusions, and the future of television advertising in India. Let’s explore them all in brief.

Mayur Ravaliya Jun 11, 20245 min read
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Ultimate Guide to TV Advertising

When it comes to advertising, your advertisement must connect well with your audience. Visually advertised products or services leave a strong impact on the minds of consumers. That’s when television advertising comes into the picture. 72% of consumers are influenced by television advertising when purchasing any products or services. In addition to television advertising, we will also learn how it works, its different types, and the future of television advertising in India. Let’s explore each briefly.

Mayur Ravaliya Jun 10, 20245 min read
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Radio Advertising: Is it Effective? 2024 Stats

Radio advertising plays an important role as compared to all offline and digital advertising mediums. Did you know that 80% of the Indian population trusts radio advertising? In this blog, we will discuss the advantages of radio advertising, with relevant statistics, and how you can make it more effective. In addition to that, we will also discuss the radio advertisements that connect well with the AM, FM, and digital radio stations.

Mayur Ravaliya Jun 7, 20245 min read
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The Ultimate Guide to Advertising in Real Estate

Finding innovative ways to showcase properties and attract potential buyers is key to success in the real estate industry. Effective marketing strategies range from offline ads such as hoardings and newspaper ads to digital ads such as social media marketing and influencer ads, which will exponentially help your real estate business. According to a report, over 70% of real estate businesses utilize platforms like Facebook and Instagram to advertise properties and engage with their target audience.

Mayur Ravaliya Jun 6, 20245 min read
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Shopping Mall Advertising: The Only Guide You'll Need

Advertisements have become an important part of every business if you want to stay competitive. It is crucial to find creative advertising ways to capture the attention of potential customers. That's where shopping mall advertising comes into the picture. Did you know that India has over 600 shopping malls? As per research, the footfall of these malls ranges from 2,000 to 10,000 visitors per day.

Mayur Ravaliya Jun 5, 20245 min read
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Sustainable Advertising: key approaches and examples

The concept of sustainable advertising has emerged as an important part of responsible advertising strategies. As businesses increasingly recognize the importance of sustainability, sustainable advertising has become more than just a trend—it's a fundamental shift towards promoting eco-friendly practices and enhancing a green consumer mindset.

Mayur Ravaliya Jun 4, 20245 min read

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