Sports Marketing


Upcoming Events/Sports Calendar

It's game time - Take a look at the upcoming sporting events and choose the one you'd like to brand in.

Calendar Event Banner
03-15 |
Home Series India vs Sri Lanka; Cricket; India
18-31 |
Home Series India vs New Zealand; Cricket; India
01 |
Home Series India vs New Zealand; Cricket; India
04-28 |
Prime Vollyball League; Vollyball; India
09-28 |
Home Series India vs Australia; Cricket; India
17-19 |
Elite Cup; Bike & Car Racing; Bengaluru
23-25 |
FIA Formula One World Championship; F1; Sakhir
01-04 |
Prime Volleyball league; Vollyball; India
01-22 |
Home Series India vs Australia; Cricket; India
03-05 |
F1 Round 1; F1; Bahrain
04-26 |
Women's IPL; Cricket; India
10-11 |
FIH Hockey Men's Pro League; Hockey; Odhisa
14-19 |
All England Badminton Championships; Badminton; Birmingham, UK
15-31 |
Women's World Boxing Championships; Boxing; New Delhi, India
17-19 |
F1 Round 2; F1; Saudi Arabia
28-31 |
Asian Wrestling Championships; Wrestling; Delhi
31 |
F1 Round 3; F1; Australia
31 |
IPL; Cricket; India
01-02 |
Asian Wrestling Championships; Wrestling; Delhi
01-02 |
F1 Round 3; F1; Australia
01-30 |
IPL; Cricket; India
28-30 |
F1 Round 4; F1; Azerbaijan
01-14 |
Men's World Boxing Championships; Boxing; Tashkent, Uzbekistan
01-28 |
IPL; Cricket; India
03-13 |
Asian Weightlifting Championships; Weightlifting; Jinju, South Korea
05 |
Doha Diamond League; Athletics; Qatar
05-07 |
F1 Round 5; F1; USA
19-21 |
F1 Round 6; F1; Italy
22-28 |
World Table Tennis Championships; Table Tennis; Durban, South Africa
26-28 |
WF1 Round 7; F1; Monaco
28-30 |
French Open; Tennis; Paris, France
01-11 |
French Open; Tennis; Paris, France
02-04 |
F1 Round 8; F1; Spain
16-18 |
F1 Round 9; F1; Canada
23-30 |
Tamil Nadu Premire League; Cricket; India
30 |
F1 Round 10; F1; Austria
01-02 |
F1 Round 10; F1; Austria
01-31 |
Tamil Nadu Premire League; Cricket; India
03-16 |
Wimbledon Championships; Tennis; UK
07-09 |
F1 Round 11; F1; Great Britain
14-30 |
World Aquatics Championships; Swimming; Fukuoka, Japan
20-30 |
Women's FIFA World Cup; Football; Australia/New Zealand
21-23 |
F1 Round 12; F1; Hungary
28-30 |
F1 Round 13; F1; Belgium
01-20 |
Women's FIFA World Cup; Football; Australia/New Zealand
19-27 |
World Athletics Championships; Athletics; Budapest, Hungary
21-27 |
World Badminton Championships; Badminton; Copenhagen, Denmark
25-27 |
F1 Round 14; F1; Netherlands
25-31 |
FIBA Basketball World cup; Basket ball; Phillipines, Japan, Indonesia
28-31 |
US Open; Tennis; New York, USA
01-10 |
FIBA Basketball World cup; Basket ball; Phillipines, Japan, Indonesia
01-10 |
US Open; Tennis; New York, USA
01-03 |
F1 Round 15; F1; Italy
02-17 |
World Weightlifting Championships; Weightlifting; Riyadh, Saudi Arabia
03-10 |
World Rowing Championships; Rowing; Belgrade, Serbia
15-17 |
F1 Round 16; F1; Singapore
16-24 |
World Wrestling Championships; Wrestling; Belgrade, Serbia
22-24 |
F1 Round 17; F1; Japan
23 |
Asia Cup; Cricket; Pakistan
23-30 |
Asian Games; Multi-sports; Hangzhou, China
24 |
Indian Moto GP; Bike Racing; New Delhi
01-08 |
Asian Games; Multi-sports; Hangzhou, China
06-08 |
F1 Round 18; F1; Qatar
20-22 |
F1 Round 19; F1; USA
27-29 |
F1 Round 20; F1; Mexico
26-30 |
Cricket World Cup; Cricket; India
01-26 |
Cricket World Cup; Cricket; India
03-05 |
F1 Round 21; F1; Brazil
08-30 |
Pro Kabbadi; Kabaddi; India
16-18 |
F1 Round 22; F1; USA
24-26 |
F1 Round 23; F1; Abu Dhabi
01-17 |
Pro Kabbadi; Kabaddi; India
13-17 |
World Tour Finals; Badminton; TBD
17-31 |
Premium Badminton League; Badminton; India

Activating Your Brand With Sports Advertising

Welcome to Excellent Publicity. As a leading sports advertising agency, we specialize in helping businesses achieve their marketing goals through innovative and effective Sports Marketing Services and campaigns.

Our team of experienced professionals brings a wealth of knowledge and expertise to every project, ensuring that our clients achieve the best possible results.

Sports Brand Management and marketing are essential components of building a successful sports business. By developing a strong brand identity, targeting your key demographics, and providing a high-quality fan experience, you can build a loyal following and drive revenue through ticket sales, merchandise sales, and sponsorships. By focusing on innovation and analytics, you can stay ahead of the competition and continue to grow and evolve your business over time.

Why Choose Sports Advertising With Excellent Publicity?

Sports advertising is one of the most effective ways to reach a large and diverse audience. Whether it's through television ads, social media campaigns, or sponsorship opportunities, sports advertising with Excellent Publicity provides businesses with a unique opportunity to connect with fans and build brand awareness. Call now!

Identifying Your Target Audience: The Key to Successful Sports Advertising

Reaching a Large and Engaged Audience: Sports events are some of the most-watched programs on television, with millions of viewers tuning in to watch their favorite teams and athletes compete. By advertising during these events, businesses can reach a large and engaged audience.

Building Brand Awareness: Sports advertising provides businesses with a unique opportunity to build brand awareness and establish themselves as credible and trustworthy brands. By associating themselves with popular sports teams and athletes, businesses can tap into the passion and loyalty of sports fans.

Increasing Sales and Revenue: Sports Management advertising can help businesses increase sales and revenue by reaching a large and diverse audience. By promoting their products and services to sports fans, businesses can drive traffic to their website or brick-and-mortar store and boost sales.

Achieve all those benefits for your brand by hiring Excellent Publicity today! Contact us now!

Choosing The Right Sponsorship Opportunities For Your Business

At our Sports Branding Agency, we offer a wide range of services designed to help businesses achieve their marketing goals. Here are just a few of the services we offer:

Television Advertising: We specialize in creating compelling and effective television ads that capture the attention of viewers and drive results. From concept development to post-production, our team works closely with clients to ensure that their vision is brought to life on screen.

Social Media Marketing: Social media platforms such as Facebook, Twitter, and Instagram provide businesses with a powerful tool for reaching sports fans. Our team specializes in creating engaging and shareable social media content that resonates with fans and drives engagement.

Sponsorship Opportunities: We work closely with sports teams and organizations to identify sponsorship opportunities that align with our clients' marketing goals. By sponsoring a team or event, businesses can build brand awareness, connect with fans, and establish themselves as a trusted and credible brand.

Event Marketing: Whether it's a major sporting event or a local tournament, we specialize in creating effective event marketing campaigns that drive results. From promotional materials to on-site activations, we work closely with clients to ensure that their event marketing efforts are a success.

Content Marketing: Our team specializes in creating high-quality, engaging content that tells our clients' brand stories and resonates with sports fans. From blog posts to videos, our content marketing campaigns are designed to drive engagement and build brand awareness.

On-Jersey Sponsorship: On-jersey sponsorship offers unparalleled brand visibility during cricket matches. Cricket is a highly televised sport, attracting millions of viewers globally. By having their logo prominently displayed on the jerseys of popular teams, sponsors can gain extensive exposure and reach a vast audience.

Central Sponsorship: Cricket tournaments like the Indian Premier League (IPL) and the ICC Cricket World Cup are not only celebrated sporting events but also significant platforms for brands to gain widespread exposure. Central sponsorship, which involves associating with the tournament itself rather than individual teams, offers unique benefits for brands looking to maximize their reach and impact.

OTT advertisement: Recently, Over-The-Top (OTT) platforms have gained immense popularity, providing an alternative way to watch live sports. Advertising during cricket matches on OTT platforms offers numerous benefits, including targeted reach, enhanced engagement, and measurable results.

In-stadium Advertisement: Cricket matches, such as the Indian Premier League (IPL) and the ICC Cricket World Cup, attract massive crowds in stadiums, creating a unique opportunity for brands to connect with fans in a highly engaging environment. In-stadium advertisements provide direct exposure to a captive audience, allowing brands to create memorable experiences and build a strong brand presence.

Contact Excellent Publicity to learn more about these services and boost your brand's visibility to a broader audience!

Contact Us Today!

If you're ready to take your sports advertising to the next level, contact our Sports Marketing Agency today to learn more about our services.

Excellent Publicity’s team of experienced professionals is here to help you achieve your marketing goals and drive results.


Sports advertising works when high-end brands collaborate with sports events and teams by sponsoring them; this promotes both the sporting events and the brands' products and services. Advertising in sports events can help brands connect with their target audience easily and enhance their brand visibility. There are various types of sports marketing services, which include strategically positioning sports advertisements well as utilizing other strategies like television advertisements, sponsorships, digital campaigns, etc. to target audiences effectively and increase brand awareness and loyalty.

Excellent Publicity offers a range of sports marketing , which include:

  1. On-ground and In-stadia branding/advertising: Brands can advertise their products and services in-stadia, on-ground, LED screens, etc to gain direct and maximum exposure.
  2. Sponsorships: Get associated with the sporting event or team and create the best sponsorship campaigns to boost brand awareness.
  3. On-jersey branding: Jersey branding allows you to place your brand’s logo on cricket jerseys, increasing brand visibility
  4. Television/OTT/ Social media advertising: Get your ads placed on television and OTT platforms to drive audience engagement. Leverage sports influencers and engage on social media platforms to reach sports fans more effectively.

Brands can leverage the sports marketing services by Excellent Publicity to effectively advertise and market their products and services. The services mainly include television advertising, online sports marketing which includes social media marketing, sponsorship opportunities, content marketing, jersey branding, OTT advertisement, in-stadium advertisement, etc. By leveraging these opportunities, brands can effectively increase their recognition, ultimately driving sales.

The cost of advertising on a sports channel can depend on many factors, such as the television or OTT channel chosen, the duration of the ad, and overall viewership. Sports advertising companies like Excellent Publicity can provide customized sports marketing services tailored to a brand’s needs and preferences. For example, for placing an advertisement on Star Sports, the rates per ad spot for a 10-second ad start at Rs 10 lakh, and for placing an advertisement on Jio Cinema, the rates per ad spot start at as little as Rs 250 and can vary according to the demands and needs of the campaign.

The key components of an effective sports marketing campaign are:

  1. Target your audience: If you have to effectively place your advertisement in sports , you should know your target audience’s needs, preferences and purchasing habits.
  2. Create engaging content: The video ads, posts, and blogs should be engaging and interesting to attract the customers and enhance brand awareness and recall.
  3. Partnerships and Sponsorships: Brand endorsements like jersey branding, in-stadium and on-ground branding and sponsorships are the most effective way to boost visibility and sales.
  4. Leverage social media: Social media platforms are the ideal way to engage with target audiences effectively.

Sports marketing services video ads on television and OTT platforms and team sponsorships are proven ways to build brand awareness. Branding in sports events, like on jerseys and in stadiums, can boost visibility. You can create the best sponsorship campaigns with the help of an experienced sports marketing agency like Excellent Publicity and increase brand awareness and recognition, ultimately generating leads and sales.

Sports marketing can benefit a company’s sales by effectively branding in sports , utilizing sports marketing services, and creating the best sponsorship campaigns. By associating with sports events and teams, brands can enhance their recognition and attract potential customers, driving in sales and even getting a good return on investment (ROI).




Check out our Sports Marketing Case Studies to see how we've scored big for our clients!


Reach out to our Media Expert for more details about Sports Marketing Advertising