Influencer advertising or marketing is a form of social media marketing where brands use certain people based on their followers to promote their products and services and to increase brand awareness and recognition.
There are four types of social media influencers. Nano influencers help the brand build strong connections with the audience. Micro-influencers help the brand reach a wider audience and carve out a niche for the target audience. Macro influencers have a wider reach and engagement and increase brand visibility greatly. Celebrity/Mega influencers offer massive reach, high authority, and high engagement rates, thus increasing brand recognition as well as sales and leads.
|Between 1000 to 10,000 influencers
|Between 10,000 to 100,000 influencers
|Between 100,000 to 1M followers
|More than 1M followers
The platforms selected appropriately for an influencer advertising campaign carve out the reach and engagement of the brand. The platforms are chosen once the campaign ideation is finalized, which includes the goals and objectives the brand wants to achieve from the campaign.
The platforms mostly used for running influencer marketing campaigns include:
Excellent Publicity is the best influencer advertising and marketing agency in India. Brands can collaborate with the agency to create highly engaging and compelling influencer marketing campaigns aimed at increasing brand awareness and visibility.
Influencer marketing campaigns immensely increase brand recognition and are one of the best tactics to reach the target audience at a faster rate. The following are the main benefits of influencer marketing:
Maximize your brand’s reach with Excellent Publicity’s top-notch influencer marketing services. Reach out to us via phone or email!
Below listed are the types of influencer marketing ads:
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The influencer marketing cost depends on the needs and personality of the brand, as well as the type of influencer and platform used for the campaign.
Influencer marketing campaigns can cost as little as 25,000 INR or much more, depending on the campaign, influencer, and platform.
Excellent publicity brands come up with the most effective and engaging influencer marketing campaigns.
From understanding the brand requirements and goals to deciding the marketing platforms/mix of platforms, choosing the right influencers according to the budget and content, finalizing the concept, and then executing the campaign with the influencers, the agency will work closely with the brand at every stage of the campaign.
If you are looking for an experienced influencer advertising agency, head on over to Excellent Publicity. For more information, contact us via phone or email.
The cost of influencer marketing depends on the influencer’s number of followers and the size and type of the campaign. Small businesses can choose nano- or micro-influencers, as they have a small following and can reach out to their target audience much more easily and at a faster rate.
Influencer marketing may not be suitable for every business. Businesses should assess their target audience and marketing goals and objectives, and then accordingly decide if the influencer marketing strategy is suitable for them or not.
The best way businesses can connect with the influencers is through the representatives of an experienced influencer marketing agency like Excellent Publicity, through direct messaging, or by sending an email to the influencer or the influencer’s manager.
Businesses can track the success of their influencer marketing campaign through metrics such as engagement rates, reach, and conversion rates. The authoritative and appointed agency for the campaign will track and measure the success of the campaign and then deliver the report to the business.
Both influencer marketing and traditional marketing have their advantages and disadvantages. However, the success and effectiveness of the campaign depend on the marketing goals, target audience, content, and budget execution.
Influencer marketing can affect a business’s SEO through brand mentions by increasing website traffic, which can greatly improve search engine rankings.
Businesses should research an influencer marketing agency’s reputation, client portfolio, years of experience, and success rates before deciding to work with them. They can also request case studies to get a better understanding of the company and its style of work.
Check out our Influencer Media Case Studies to see how we've scored big for our clients!