Influencer
A Step By Step Guide To Make Yoru Influencer Plan
What is influencer marketing?
Influencer advertising or marketing is a form of social media marketing where brands use certain people based on their followers to promote their products and services and to increase brand awareness and recognition.
There are four types of social media influencers. Nano influencers help the brand build strong connections with the audience. Micro-influencers help the brand reach a wider audience and carve out a niche for the target audience. Macro influencers have a wider reach and engagement and increase brand visibility greatly. Celebrity/Mega influencers offer massive reach, high authority, and high engagement rates, thus increasing brand recognition as well as sales and leads.
| Influencer Type | Followers |
| Nano influencers | Between 1000 to 10,000 influencers |
| Micro-influencers | Between 10,000 to 100,000 influencers |
| Macro influencers | Between 100,000 to 1M followers |
| Celebrity/Mega influencers | More than 1M followers |
Platforms for influencer marketing
The platforms selected appropriately for an influencer advertising campaign carve out the reach and engagement of the brand. The platforms are chosen once the campaign ideation is finalized, which includes the goals and objectives the brand wants to achieve from the campaign.
The platforms mostly used for running influencer marketing campaigns include:
- Instagram - This is the best platform for influencer marketing campaigns, as it perfectly targets the intended audience, accordingly driving sales, leads, and conversions.
- Facebook - With Facebook’s high-engagement advertising algorithms, this platform is the best for influencer advertising.
- YouTube - It is the best platform for raising brand awareness and driving sales as it will have a longer impact on the target audiences.
- Twitter - Twitter is the most cost-effective influencer advertising option and the best platform for businesses to promote their products and services.
Excellent Publicity is the best influencer advertising and marketing agency in India. Brands can collaborate with the agency to create highly engaging and compelling influencer marketing campaigns aimed at increasing brand awareness and visibility.
What are the benefits of influencer marketing?
Influencer marketing campaigns immensely increase brand recognition and are one of the best tactics to reach the target audience at a faster rate. The following are the main benefits of influencer marketing:
- Reach and engagement - Social media is the most widely used tool among all types of demographics and thus by using this type of marketing, brands can leverage it and resonate and connect with their right and intended audience
- Brands association - By associating with the right and appropriate influencers, brands can improve their overall brand image, thus they can connect with their audience through engaging and relatable content by the influencers.
- Real-time leads and feedback - Since the influencers have loyal followers, the loyal and quick feedback will help the brands to improve their strategies as well as drive real-time leads and conversions.
Maximize your brand’s reach with Excellent Publicity’s top-notch influencer marketing services. Reach out to us via phone or email!
Which are the types of influencer marketing ads?
Below listed are the types of influencer marketing ads:
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- Sponsored content - Brands provide posts and videos to the influencers to be posted on their social media handles and that type of content is called sponsored content.
- Guest blogs - This is a very effective and lesser-known influencer marketing ad, type where guest blogging is done by the influencers on the brands' blog or brands on the influencers’ blog.
- Brand Ambassador Programs - Being a brand ambassador means being associated with a brand for the longer term and you have to post and promote content regularly.
- Giveaways and contests - In this type of influencer marketing ad, influencers engage their audience through running giveaways contests, where the prizes of the winners are sponsored by the brands.
- Affiliate marketing - In this type of marketing, the influencer shares a special discount code on a particular product through which their followers can use it and get a discount, and then the influencer earns a commission through it.
- Unboxing and reviews - For increasing brand recognition and loyalty, brands send their products as gifts to influencers and then the influencers will create compelling marketing ads by unboxing and reviewing the products.
- Social Media Takeovers - In this type of influencer marketing ad, brands invite influencers to take over their social media handles for a certain period and during this time, influencers can post according to their style and vision. This will help to increase brand exposure amongst the influencers' followers.
- Pre-release campaigns - Brands collaborate with influencers to give an exclusive sneak peek into their new product launch, thus creating buzz around the new products. This is the most effective and engaging way to reach the target audience.
- Shoutout - Shoutout is where the influencers mention the brand in their story/post, thus encouraging them to check out the brand.
- Product collaboration - In this case of influencer advertising, the brand will collaborate with celebrity/macro influencers to launch an exclusive range of products.
What is the cost of influencer marketing?
The influencer marketing cost depends on the needs and personality of the brand, as well as the type of influencer and platform used for the campaign.
Influencer marketing campaigns can cost as little as 25,000 INR or much more, depending on the campaign, influencer, and platform.
How can Excellent Publicity help you with influencer marketing?
Excellent publicity brands come up with the most effective and engaging influencer marketing campaigns.
From understanding the brand requirements and goals to deciding the marketing platforms/mix of platforms, choosing the right influencers according to the budget and content, finalizing the concept, and then executing the campaign with the influencers, the agency will work closely with the brand at every stage of the campaign.
If you are looking for an experienced influencer advertising agency, head on over to Excellent Publicity. For more information, contact us via phone or email.
FAQ’s
The cost of influencer marketing depends on the influencer’s number of followers and the size and type of the campaign. Small businesses can choose nano- or micro-influencers, as they have a small following and can reach out to their target audience much more easily and at a faster rate.
Influencer marketing may not be suitable for every business. Businesses should assess their target audience and marketing goals and objectives, and then accordingly decide if the influencer marketing strategy is suitable for them or not.
The best way businesses can connect with the influencers is through the representatives of an experienced influencer marketing agency like Excellent Publicity, through direct messaging, or by sending an email to the influencer or the influencer’s manager.
Businesses can track the success of their influencer marketing campaign through metrics such as engagement rates, reach, and conversion rates. The authoritative and appointed agency for the campaign will track and measure the success of the campaign and then deliver the report to the business.
Both influencer marketing and traditional marketing have their advantages and disadvantages. However, the success and effectiveness of the campaign depend on the marketing goals, target audience, content, and budget execution.
Influencer marketing can affect a business’s SEO through brand mentions by increasing website traffic, which can greatly improve search engine rankings.
Businesses should research an influencer marketing agency’s reputation, client portfolio, years of experience, and success rates before deciding to work with them. They can also request case studies to get a better understanding of the company and its style of work.
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