Influencer marketing involves brands collaborating with one or many online influencers to market their products or services. Some influencer marketing collaborations involve brands working with influencers to improve brand recognition. A few common types of influencer marketing are:
Influencers, unlike celebrities, can be anywhere and be anyone. What makes them influential is their large number of followers on the web and social media. An influencer can be a famous fashion photographer on Instagram, a well-read blogger who tweets, or a respected marketing executive on LinkedIn. But what’s common between them all is that they have the ability to influence people, point them in a direction and build trust.
You will find influential people in every industry; you just have to look in the right place. Some will have hundreds of thousands (if not millions) of followers. But, often, many seem more like ordinary people and have 10,000 followers, fewer in some cases. Yet, they would’ve developed a reputation for being experts in their niche.
It is closely related to social media marketing, and that’s what gives you access to an enormous audience. Also, it enables you to reach people whom you can’t just through traditional advertising. According to a study, two-thirds of consumers block the ads, but the same people willingly take advice from influencers. Also, 80% of users have purchased something at least once based on an influencer’s recommendation.
Therefore, influencer marketing is critical in the age of social media and what we can call ad fatigue.
Influencer marketing is open to all types of brands and businesses. However, it works best for fashion, cosmetics, and fitness brands. Also, it can turn out to be highly beneficial for new brands and startups. It acts like a ladder for them to climb and move up in terms of followership.
You can leverage social media platforms like Facebook, Instagram, and other viral platforms to connect directly with different audiences through influencers. This helps increase brand awareness, gain the consumers' trust and drive sales.
Influencer marketing can be done at any point in time. But it works best when you have launched new products or have exciting discounts to offer or when you have an exciting and engaging properly planned campaign to reel people in.
The key to successful influencer marketing is to find the right influencers for your campaign in the first place. You can either do your research, set your goals, and, based on that, reach out to the influencers yourself or seek help from a renowned digital marketing agency.
Excellent Publicity is one such experienced digital marketing agency with years of experience in the industry. They have teams of talented and enthusiastic marketers working at various national branches and in Dubai who can help you strategize, plan, and start your campaigns. They have connections with the top influencers in multiple industries. So they can reach out to them professionally on your behalf.