ETV HD

Advertising in ETV HD

Advertisement on ETV HD has a lot of benefits. A 24-hour cable and satellite-based network, ETV HD Number. The third-most watched Telugu-language TV station is this one. Brands can choose the show on ETV HD their audience watches and place their advertisement before, during, or after that show.

Key Insights
Entertainment ChannelGenre Telugu Language

Advertising Options in ETV HD

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

 

Advertising on ETV HD

ETV HD is an Indian Telugu language general amusement pay-TV slot sent off on 29 July 2016. It is possessed by Ramoji Rao under Ramoji Group. It was the second 24-hour Telugu Satellite station after Gemini TV. It was additionally one of the earliest private satellite stations in South India. The letter E in ETV remains as a Telugu letter signifying "This" altogether significance as "This TV". The letter E likewise remains as an alternate way type of Eenadu, a Telugu paper claimed by Ramoji Rao.

Why advertising in ETV HD works:

ETV HD makes for an excellent choice to advertise your product/service because of the following features it offers:

 

  • Affordable pricing

 

Being one of the most-watched channels in India, ETV HD comes with an affordable pricing model to help advertise a product. It facilitates advertisers to get a wide reach among the Indian television market at a reasonable rate.

 

  • Available in both HD and SD channels:

 

ETV HD is available in both HD and SD channels meaning everyone can enjoy the channel irrespective of their subscription plan. A brand is ought to catch the attention of people from all backgrounds.

 

  • Highly appealed and engaging channel

 

The channel has shows broadcasted from every genre. Kids, adults, and even old people are the viewers of ETV HD. It also has a rich choice of TV shows produced which leads to a high engagement rate. Due to the excellent collection, viewers are ought to stick to their TV screens and hence can come across your brand advertisement at least once.

 

Why advertise on ETV HD : 

These features of ETV HD make it more efficient for advertising platforms:

    • Shows of different genres covering the interests of everyone are showcased on ETV HD

 

  • ETV HD has extensive viewership across all age groups
  • ETV HD Advertising Rates are comparatively lower than other leading channels
  • Reach within the premium audience who can be your prospective customers
  • National reach 
  • ETV HD Advertisement options for both prime time and non-prime time shows.

 

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming.  In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

 

Ad Formats on ETV HD

These are the possible ad formats for advertising on the platform of ETV HD:

 

  • ETV HD Video Ads:

 

Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

 

  • ETV HD Aston Bands:

 

Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

 

  • ETV HD Brand Integrations:

 

This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

 

List of programmes to advertise on ETV HD: 

On ETV HD different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on ETV HD as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://www.etv.co.in/channels/home?channelId=6

 

Agency selection for advertising on ETV HD

Media Agency plays an important role in advertisement in ETV HD. As Excellent Publicity being a media agency we figure out that ETV HD is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on ETV HD

  • Share your requirements for advertisement on ETV HD 
  • Approach our efficient planners and executors and share your requirements for an advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on ETV HD.
  • Receive the best quotes
  • We provide the lowest assured rates with the best services for television advertising across various channels. 
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Proof of Execution for advertising on ETV HD

Receive the Telecast Certificate from our end after the completion of the campaign.

 

FAQs:

Q1. What will be the rates for advertising on ETV HD?

  • You can contact our agency regarding the rates on advertising on ETV HD, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on ETV HD?

  • Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on ETV HD?

  • Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on ETV HD?

  • You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise on a particular show on ETV HD?

  • Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.

 

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising