Advertisement on MTV provides huge results. The best place to view the network's original programmes is on MTV, which is the top brand in young entertainment. It is the MTV Entertainment's flagship property and is based in New York City. A banner ad can be displayed on MTV when a popular show is airing.
Advertise on one of the most-watched channels on Indian television – MTV
MTV (initially an initialism of Music Television) is an American link station that went off on August 1, 1981. Situated in New York City, it fills in as the leader property of the MTV Entertainment Group, part of Viacom CBS Domestic Media Networks, a division of Viacom CBS. The station initially broadcasted music recordings and related programming as directed by TV characters known as video jockeys. In the years since its commencement, it altogether restrained its attention on music for unique reality programming for teens and youthful grown-ups.
Why advertising in MTV can increase your brand awareness
MTV being a popular channel on TV is the right channel to advertise your brand. How? Check out here:
The popular music entertainment channel comes with shows for every age group. The animated characters making jokes during the breaks bring humor to the overall content of the channel. Hence, people irrespective of their age can enjoy listening to music and watch your brand's advertisements wholeheartedly.
MTV gives the highest reach at the lowest rates. It has the lowest advertisement rates in the music entertainment category. Being an old channel it has gained a lot of loyal viewers already. Your brand will undoubtedly reach a mass audience in such a case.
Why advertise on MTV:
These features of MTV makes it more efficient for advertising platform:
(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)
Ad Formats on MTV
These are the possible ad formats for advertising on the platform of MTV:
Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
List of programmes to advertise on MTV:
On MTV different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on MTV as per your target group and budget. The advertising rate would differ as per different programs and time slots.
You can check the shows here: https://www.mtv.com/
Why Excellent Publicity for advertising on MTV
Media Agency plays an important role in an advertisement in MTV. As Excellent Publicity is a media agency we figure out that MTV is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would recommend advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agencies. The last step would be then to ensure your ad is played and how much reach has been covered.
To advertise on MTV you can follow the following steps:
MTV advertisement proof
Q1. What will be the rates for advertising on MTV?
Q2. How many people will be able to see my ad on MTV?
Q3. Is agency necessary for advertising on MTV?
Q4. How will I know if my ad was run on MTV?
Q5. Can I choose to advertise a particular show on MTV?
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Campaign Report to be shared after the completion of the Campaign.
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.