MTV

Advertising in MTV

Advertisement on MTV provides huge results. The best place to view the network's original programmes is on MTV, which is the top brand in young entertainment. It is the MTV Entertainment's flagship property and is based in New York City. A banner ad can be displayed on MTV when a popular show is airing.

Key Insights
Music ChannelGenre Hindi Language

Advertising Options in MTV

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

 

Advertise on one of the most-watched channels on Indian television – MTV

MTV (initially an initialism of Music Television) is an American link station that went off on August 1, 1981. Situated in New York City, it fills in as the leader property of the MTV Entertainment Group, part of Viacom CBS Domestic Media Networks, a division of Viacom CBS. The station initially broadcasted music recordings and related programming as directed by TV characters known as video jockeys. In the years since its commencement, it altogether restrained its attention on music for unique reality programming for teens and youthful grown-ups.

Why advertising in MTV can increase your brand awareness

MTV being a popular channel on TV is the right channel to advertise your brand. How? Check out here:

 

  • Viewers from all age groups:

 

The popular music entertainment channel comes with shows for every age group. The animated characters making jokes during the breaks bring humor to the overall content of the channel. Hence, people irrespective of their age can enjoy listening to music and watch your brand's advertisements wholeheartedly. 

 

  • The lowest rate, highest reach:

 

MTV gives the highest reach at the lowest rates. It has the lowest advertisement rates in the music entertainment category. Being an old channel it has gained a lot of loyal viewers already. Your brand will undoubtedly reach a mass audience in such a case. 

 

Why advertise on MTV: 

These features of MTV makes it more efficient for advertising platform:

  • Shows of different genres covering the interests of everyone are showcased on MTV 

 

  • MTV has extensive viewership across all age groups
  • MTV Advertising Rates are comparatively lower than other leading channels
  • Reach within the premium audience who can be your prospective customers
  • National reach 
  • MTV Advertisement options for both prime time and non-prime time shows.

 

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming.  In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

 

Ad Formats on MTV

These are the possible ad formats for advertising on the platform of MTV:

 

  • MTV Video Ads:

 

Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

 

  •  MTV Aston Bands:

 

Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

 

  • MTV Brand Integrations:

 

This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

 

List of programmes to advertise on MTV:

On MTV different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on MTV as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://www.mtv.com/

 

Why Excellent Publicity for advertising on MTV

Media Agency plays an important role in an advertisement in MTV. As Excellent Publicity is a media agency we figure out that MTV is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement with the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would recommend advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agencies. The last step would be then to ensure your ad is played and how much reach has been covered.

To advertise on MTV you can follow the following steps: 

  • Share your requirements for advertisement on MTV 
  • Approach our efficient planners and executors and share your requirements for an advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on MTV.
  • Receive the best quotes
  • We provide the lowest assured rates with the best services for television advertising across various channels. 
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

MTV advertisement proof

  • Receive the Telecast Certificate from our end after the completion of the campaign.

 

FAQs:

Q1. What will be the rates for advertising on MTV?

  • You can contact our agency regarding the rates on advertising on MTV, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on MTV?

  • Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on MTV?

  • Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by the media agency.

Q4. How will I know if my ad was run on MTV?

  • You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise a particular show on MTV?

  • Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.

 

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising