Ad Spends Trend for Travel & Tourism Sector
Jan–Dec: 2022, 2023, 2024
In Jan–Dec 2024, the travel & tourism sector saw a 64% rise in digital advertising, a 22% increase on radio, and a 19% boost in print, while TV ad spends dropped by 43% compared to 2022.
Preferred Media for Advertising in Travel & Tourism Sector
Jan–Dec: 2022, 2023, 2024
In Jan–Dec 2024, digital platforms led ad spends in the travel category with a 71% share, while print followed with 18%. TV’s share dropped to just 6%, reflecting the changing consumer behavior towards online planning and booking.
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FAQs
Most travel companies allocate between 8–20% of revenue on marketing depending on their growth stage and market penetration goals.
Digital platforms, influencer marketing, print, and radio remain key performers, especially for metro and Tier 2 city audiences.
It plays a critical role in targeting audiences with personalized deals, retargeting ads, and seamless booking journeys.
Understand your consumer journey from dreaming to booking. A mix of Google Ads, content marketing, and regional print works best.
Branding builds trust and familiarity, helping users choose your platform over dozens of others in a highly competitive market.
Seasonality, high competition, short booking windows, and balancing cost-per-acquisition with customer loyalty are ongoing hurdles.