Advertising in ABP News
Media Options & Pricing
Advertising on ABP News
ABP News is one of India’s oldest and also today’s most viewed 24x7 Hindi language news & current affairs channel covering all Regional, National and certain International news. ABP News is owned and operated by ABP Group. It’s a free-to-air TV channel founded in 1998. It’s headquarter is located in Noida, India. ABP News Channel was formerly known as STAR News till 2012 before being adopted by the ABP Group somewhere in 2003. STAR News was the first bilingual (English – Hindi) news service and was initially run by STAR India on its own with NDTV earlier until it became a complete individual Hindi News Channel and went in for a tie up with ABP Group. Along with ABP News the ABP Group now owns several other Indian languages sub news channels. ABP News channel recently claims a spike in its viewership and popularity even on its social media pages and has received a good response and built a network of correspondence and trust with its viewers because of the best quality updated news with truth and speed delivered to their viewers and public at large. It has wide range of programs those appeals to all members in the family. ABP News since then has been quite famous among many advertisers. This is what makes ABP News a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited period of time.
ABP News Advertisement Rates
If you decide to advertise on ABP News with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g. If cost to advertise in ABP News is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on ABP News will come to Rs.250 X 10 = Rs.2,500 approx. or up to few lakhs approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the time band and length of advertisement or size of creative and number of repetitions and based on the type of advertisement campaign on ABP News. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative to know more.
List of shows on ABP News
ABP News is a successful Hindi language 24/7 news and current affairs channel which has a wide geographical reach. ABP News is currently one of India’s top news channels as per BARC viewership data as it keeps updating its shows content with the latest exclusive trending Regional and National news and certain International news, Breaking Top News countdown, socio-economic and political current affairs, weather forecast, business (commerce and teleshopping), sports and much more. It also brings light to the burning news topics, controversies and has debates, bursting scams, Bollywood and much more. ABP News is associated with famous and recognized journalists and hosts and zonal heads. All this has led to an increase in its followers on social media too.
Online media research for ABP News
It is recommended to do your personal research on the particular chosen channel foe more details and have a look at the content, shows and the anchors before confirming with any agency. This will help you plan the right time slot on ABP News as the advertising rates vary accordingly.
Types of advertisement on ABP News
Advertising in ABP News can be done both by playing ads during breaks as well as playing the content during the news shows. Some of the popular ad forms are:-
- ABP News Video Ads – Video Ads are telecasted during ad-breaks also known as FCT. Its calculated based on 10 seconds.
- ABP News Aston Band – Horizontal line ad flashing on bottom side on screen branding while news show is played.
- ABP News L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while news show is played.
- ABP News Scroller Ads – Ad scrolling from one end of screen to the other while news show is displayed.
- ABP News Laptop Branding – A sticker of your brand on the Laptop displayed during the news shows.
- ABP News Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated and as per channels / shows. It is a personalized solution for the brand for unique and creative advertising
How to advertise on ABP News?
- Share your requirements for advertisement campaign on ABP News.
- Approach our efficient planners and executors.
- Plan the advertising campaign with us
- We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on ABP News.
- Receive the best quotes
- We provide lowest assured rates with best services for television advertising across various channels.
- The ad rates differ depending on different shows, prime time, non-prime that is selected.
- Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
- Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
- Go Live with your advertisement and get your brand in front of the masses.
- See your brand on-screen within a bare minimum timeframe and achieve the desired response.
Agency selection for advertising on ABP News
Media Agency plays an important role for advertisement in ABP News. As Excellent Publicity being a media agency we figure out that is ABP News a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same (Log reports & Telecast Certificate) at the end of campaign.
Similar ABP News Channels
ABP News HD: ABP News HD is the fastest grown channel in terms of popularity and viewership as per the current requirements of the masses for a higher resolution. With non-stop and updated Hindi news and current affairs ABP News HD channel has become the favorite and thus it’s highly recommended to carry out TV advertising campaign on ABP News HD.
ABP Ananda: ABP Ananda is a famous and successful 24/7 Bengali language news and current affairs channel also known as Star Ananda providing Regional and certain National and International news with many shows and popular hosts and heads. Headquartered in Kolkata, India and launched in 2005. This channel is now owned by ABP Group and is a free-to-air TV channel. ABP Ananda has a high viewership and highly recognized on social media sites. This is what makes ABP Ananda a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited period of time.
ABP Asmita: ABP Asmita is a famous and successful 24/7 Gujarati language news and current affairs channel providing Regional and certain National and International news with many shows and popular hosts and heads. Headquartered in Ahmedabad, Gujarat, India and launched in 2016. This channel is owned by ABP Group Network and is a free-to-air TV channel. ABP Asmita has a high viewership and highly recognized on social media sites. This is what makes ABP Asmita a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited period of time.
ABP Majha: ABP Majha is a famous and successful 24/7 Marathi language news and current affairs channel formerly known as Star Majha providing Regional and certain National and International news with many shows and popular hosts and heads. Headquartered in Mumbai, Maharashtra, India and launched in 2007. This channel is owned by ABP Group Network and is a free-to-air TV channel. ABP Majha has a high viewership and highly recognized on social media sites. This is what makes ABP Majha a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited period of time.
Why advertising in ABP News works?
The initiatives that ABP News took include the above and below steps that gave over the counter results as listing ABP News more ratings than any other platforms.
- Premium Features: ABP News being one of the oldest successful news channel keeps on updating itself with top trending regional and certain nationwide and International news, business (commerce and teleshopping and markets), current affairs, politics, morning prayers and mantra and astrology, weather, sports, Bollywood, trending controversies and debates and many more for the premium Hindi speaking audience. It also interacts with them on social media pages and brings out facts to light. Thus it becomes a popular recommended channel for an ad campaign.
- Best Rates: ABP News offers cost effective rates compared to other news channels.
- Key approach factor: Any client who wishes to expand reach for their business with a quick performance and within a short period of time.
- Choice of Type & Time of ad campaign: ABP News offers advertisement options that are of various types some of which are mentioned above and also for prime time / days and non-prime time / days shows give a flexibility of choice to the advertiser. Thus brands can advertise in right shows or at right times during maximum viewership and gain the desired attention for their product.
What will be the rates for advertising on ABP News?
You can contact our agency regarding the rates of advertising on ABP News; we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
How many people will be able to see my ad on ABP News?
Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.
Can I choose to advertise on particular show or during particular time on ABP News?
Yes you can choose a particular shows / time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.
Is agency necessary for advertising on ABP News?
Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.
The Steps in Execution
Share your requirements
Approach our efficient planners and executors and share your requirements for a campaign.
Plan the campaign with us
We will assist you in terms of choosing right locations, right time band, the right branding type in terms of Video Ad or L- band, to have a successful campaign on board.
Receive the best quotes
We provide lowest assured rates with best services for Television Advertising across India.
Provide us with an attractive creative to show case your brand on television after we share the creative time bands. The acceptable format of creative in television branding is Audio Video File (TVC) and CDR file for L-Band or Aston Band. Once you share the creative it will be converted into jpeg format absolutely free of cost. We will share the converted creative with you for approval. After receiving your approval the creative will be send to the TV Channel team.
See your advertisement broadcasting in the selected time band and shows by you.