ABP News

Advertising in ABP News

Advertisement on ABP News brings lot of views. ABP News is known for its content stream in multiple languages. It has very diverse market covering almost all the regions; cities; and state of the country India. During the airing popular show; an advertisement banner may be placed on ABP News.

Key Insights
ChannelGenre Current Affairs Language Hindi

Advertising Options in ABP News

L Band

L Band

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

ABP News Advertising

ABP News Advertising has a monthly cumulative reach of 787334130 individuals, impacting both rural and urban audiences. This free-to-air bilingual news service, with exceptional features, has become the third most viewed news channel in the country.

Through programmes like ABP Special, Reality Report, and Fatafat, the platform provides insights into a myriad of topics through sessions and debates hosted by their popular news anchors. Contact Excellent Publicity today for top-tier TV advertising and desired gains.

Which Brands Categories Will Be Benefitted By Advertising on ABP News?

Owing to its extensive and diverse viewership, advertising in ABP News can have a tremendous impact and yield significant profits for brands across various categories, such as:

  • Home Products: Daily use product companies like Emami Ltd, Unilever, and Dollar Industries Ltd have shown a constant and stable rise in TV ad volumes, indicating that this sector greatly benefits from advertising on ABP.
  • Automobiles: Car manufacturers and related brands like Sobek Auto India Pvt Ltd and Hyundai Motors have often launched new services and products over ABP in order to target audiences coming from different NCCS socio-economic classes.
  • E-Commerce: Institutions like Amazon Online India Pvt Ltd, Flipkart and Snapdeal frequently feature in TV ads to promote their services and products.
  • FMCG: Brands like GlaxoSmithkline, ITC Ltd, Godrej Consumer Products have recorded a significant ad volume augmentation through ads on ABP, proving their dominance in the TV Advertising market.
  • Durable Goods: Consumer goods like Whirlpool, Bajaj Electricals Ltd, Nykaa and Blue Star Ltd have shown the credibility of advertising in TV through a 6% & 22% surge in Ad volumes.

Need assistance with category specific ad campaigns? Reach out to Excellent publicity for advertising on ABP News and other major news channels.

Cost Of Advertising On Abp News

ABP News advertising rates account for an assortment of ad types including L-Band, Video Ads, Logo Bug, Associate Sponsorship, Scrollers, Laptop Branding along with Program Integration from which brands can choose as per availability and their requirements.

The ABP News advertising cost also varies as per the chosen media option, daily frequency, time frame of the ad clip, along with premium charges for crunched time bands, spot positioning, target-specific programs and the duration of the campaign.

Consult our specialists at Excellent Publicity to get the best rates for advertising on TV platforms.

How Can Excellent Publicity Help You Book the Ads On ABP News?

With 11 years of experience in media planning and buying, Excellent Publicity is the top choice to help you with advertising in ABP News.

Backed with proven strategies that get you the optimum brand reach through creative TV campaigns tailormade for your specific brand, we are a reliable TV advertising agency for brands relying on TV ad campaigns to promote their services and products.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising