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Dual mega mergers: their effect on the TV and advertising industries

The Zee-Sony merger, despite facing delays and uncertainties, seems bound for fruition, while the unexpected alliance between Mukesh Ambani’s Reliance India and Walt Disney’s India arm through a 51:49 cash and stock non-binding agreement has sent shockwaves through the industry.

Abhishek Ghoniya Jan 4, 20245 min read
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Monuments Take Center Stage in 2023's Innovative CGI Brand Marketing Strategies

In the ever-evolving landscape of advertising and marketing, 2023 has witnessed a captivating fusion of innovation and tradition. Monumental marketing and CGI campaigns emerged as powerful mediums, redefining the art of brand communication on a global scale.

Anshi Shah Dec 30, 20235 min read
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Pril's Comeback With OOH Campaign To Capture The Market

In the world of household cleaning solutions, Pril stands tall as the unrivaled champion of hand dishwashing liquids. Renowned globally for its effectiveness and widespread availability, Pril has once again stepped into the limelight with a groundbreaking out-of-home (OOH) campaign after a hiatus of nearly three years.

Anshi Shah Dec 20, 20235 min read
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Pro Kabaddi League Expects 60% Surge in Brand Sponsorships for Tenth Season

The Pro Kabaddi League (PKL) gears up for an electrifying return to its home-and-away format, marking the first season back since the pandemic. Excitement looms not only among fans but also within diverse brand categories, eyeing tier-two and tier-three cities for a slice of the action.

Abhishek Ghoniya Dec 4, 20235 min read
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6 Diwali Campaigns of 2023 That Nail The Vibe With Positivity & Humor

As the radiant festival of Diwali approaches, brands are seizing the opportunity to spread joy, inspiration, and positivity with meticulously crafted advertising campaigns. They aim to captivate and connect with their audience through heartfelt messages.

Anshi Shah Nov 10, 20235 min read
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Instagram Unveils Reminder Ads’ New Features to Supercharge Marketing Reach

Instagram, the vibrant hub of social media, is poised to redefine the marketing landscape with the introduction of cutting-edge features for Reminder Ads.

Abhishek Ghoniya Nov 6, 20235 min read
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Schindler India's Innovative Move to Elevate In-Lift Advertising with Times OOH

Guess a place where people want something to look for but find only strangers filled with awkwardness? You guessed it right, it's Lift!!

Anshi Shah Oct 27, 20235 min read
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Swiggy's Launches A Creative Festive Campaign On Durga Puja Celebrations

"Khushir Bahon Swiggy," the new digital and outdoor campaign, weaves a tale where Ma Durga's celestial vehicles, the Bahons, come together to discuss a new arrival in town. A whimsical chase ensues to reveal the newcomer - Swiggy's delivery partner.

Abhishek Ghoniya Oct 26, 20235 min read
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Flipkart's Genius Marketing Puts iPhone 14 in the Spotlight

Flipkart's Big Billion Days, have wrapped up, and this time, the star of the show was Apple's iPhone 14. What set this festive extravaganza apart was how Flipkart brilliantly marketed the discounted Apple flagship smartphone, creating a buzz that extended beyond just the discounts on offer.

Abhishek Ghoniya Oct 18, 20235 min read
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Brands Gear Up for a Spectacular India vs. Pakistan World Cup 2023 Clash

The highly-anticipated clash between India and Pakistan in the 2023 World Cup, scheduled for October 14 in Ahmedabad, is set to begin with a grand curtain-raiser ceremony. Notably, golden ticket holders will have the unique opportunity to witness this much-awaited game

Abhishek Ghoniya Oct 14, 20235 min read
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Companies Introducing New Brand Ambassadors: Strengthening Their Marketing Game

Brands have a secret weapon to make their products stand out in the crowded marketplace - brand ambassadors. These are famous people who endorse a brand's products.

Anshi Shah Oct 12, 20235 min read
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7 Winning Strategies Brands Are Using in the Cricket World Cup to Connect with Fans

The Cricket World Cup is not just about thrilling matches and nail-biting moments; it's also a battleground for brands to capture the attention of millions of cricket-loving fans. Here are seven clever strategies that brands are employing to reach their target audience during this cricket extravaganza:

Anshi Shah Oct 10, 20235 min read

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