News
Want insights on the latest trends? Then you are at the right place. Branding, Marketing, Advertising, we have got it all. Browse any category you like and get multiple news for a better understanding.
Signify’s Dazzling New TVC Campaign Starring Rahul Dravid: "Hum raaton mein sooraj ugaate hain"
As the festive season knocks on the door, brands start ramping up their marketing efforts to capture the attention of consumers who have keen eyes on celebratory products and experiences.
Birju from Ganji Chudail is seen using Pilgrim for a major glow-up in the latest ad campaign
Popular animated character Ganji Chudail's refreshing, and quite unusual, association with skincare brand Pilgrim forms a two-part Instagram ad series that hits the beauty transformation in the spooky light of the deep darkness of night. The series, posted on Majedar Kahani's Instagram page, creates an interesting scene by adding humor, fantasy, and skincare elements into this captivating story.
Titan Unveils A Billboard with Motorized Moon Phases in Stellar Collection
Titan-the synonym for excellence and innovation, in order to introduce the new range 'Titan Stellar' came up with an amazing 40x40ft hoarding in Mumbai. It wasn't a billboard, it was an amalgamation of technological progressiveness and creative ideas in its design.
Parineeti Chopra Becomes La Pink’s First Brand Ambassador, Championing Eco-Friendly Beauty
This is one major step towards its journey, as La Pink signed Bollywood star Parineeti Chopra as its first-ever brand ambassador. This collaboration is perfect for the brand's eco-conscious values because La Pink is celebrated for 100% microplastic-free beauty formulations, strengthening its position as a leader in the sustainable beauty industry.
Zepto Reintroduces Soan Papdi as the 'Comedic Comeback Officer' for a Festive Diwali Campaign
Zepto brings a refreshing twist to the festive spirit of Diwali through its new campaign, humorously making Soan Papdi as the "Comeback Officer" for this holiday season. Through the quirky concept, the Indian sweet that has become an icon is brought forward and plays on nostalgia and humor as it ushers in the joy and excitement of Diwali.
Vicky Kaushal & Rashmika Mandanna unveil Birla Opus Paints' festive campaign.
Birla Opus Paints has announced its festive campaign, 'Naye Zamane ka Naya Paint', which translates to 'New Paint for the New Era'.
Flipkart Minutes Celebrates Navratri with Innovative Festive Billboard
Flipkart Minutes recently executed a billboard campaign that mimics the circular dance movements of Garba while promoting the festival essentials available on the Flipkart Minutes app. Paired with a witty tagline, "Go in circles only for Navratri, Not for Navratri essentials," the ad brilliantly combines culture with convenience.
Nykaa's 'Pop Karna Acchi Baat Hai' Campaign Brings a Fresh Perspective to Skincare
Nykaa’s recent newspaper ad has grabbed the audience's attention by blending humor with a vital skincare message. The visually striking campaign showcases a split image: one half features bubble wrap, representing something satisfying to pop, and the other half shows a woman’s face with a pimple, advising against pimple-popping.
Land Rover's 'More Pull' newspaper ad captivates audiences
In an all-out demonstration of power and performance, Land Rover has rolled out its very attractive "More Pull" newspaper campaign. The campaign focuses on its icon model, Defender, for its incredible strength in towing and off-road capabilities.
Sunsilk shines a light on Durga Puja with unique tram campaign in Kolkata.
Kolkata: In a bid to match the charm of the city, Sunsilk has dreamed up an innovative campaign for Durga Puja, turning the iconic trams into shiny, vibrant interfaces that celebrate beauty and tradition.
Cleartrip's creative newspaper ad campaign promises exciting deals for travelers.
The novelty is that Cleartrip has launched an advertisement campaign related to the theme of happiness and adventure for the travel enthusiast. The advertisement starts with a saying so relatable that it grabs your attention: "If you are not happy and you know it, check this out."
Awakening your senses: Tata Coffee Grand's latest ad campaign in Times of India takes center stage
Tata Coffee Grand has rolled out a catchy new ad campaign in the cream of Times of India. The innovative new tagline promises to awaken one's senses: "Now smell the coffee you have been hearing about."