Ad Spend Trends For Hospitality Sector
Jan–Dec: 2022, 2023, 2024
In Jan–Dec 2024, ad spends in the hospitality sector saw a 71% drop on TV, a 19% decline in digital, but a 28% rise in print and a 43% growth on radio compared to 2022.
Preferred Media For The Advertising In Jewellery Sector
Jan–Dec: 2022, 2023, 2024
In 2024, Print emerged as the most preferred medium, capturing a 76% share of total ad spends in the hospitality category. Digital saw a 9% drop, while TV fell drastically from 15% in 2022 to just 4% in 2024.
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FAQs
Hospitality brands often allocate 5–12% of their annual revenue to marketing and ad campaigns, especially during seasonal peaks.
Print, outdoor/transit, and digital (especially display and video ads) remain the top-performing mediums for reaching travel-ready audiences.
From performance campaigns to retargeting travelers, digital marketing builds engagement and drives direct bookings with measurable ROI.
Focus on audience behavior, booking cycles, and destination trends a combination of print, digital, and influencer partnerships often works best.
A strong brand helps build trust, loyalty, and premium perception all key in a crowded travel marketplace.
Seasonal demand shifts, price competition, and maintaining consistency across channels are ongoing hurdles.