Ad Spends Trend for Personal Healthcare Sector
Jan–Dec: 2022, 2023, 2024
In Jan–Dec 2024, the personal healthcare sector witnessed a 21% rise in digital ad spends, a 12% increase in print, and steady growth of 9% on radio, while TV ad spends dropped by 28% compared to 2022.
Preferred Media for Advertising in Personal Healthcare Sector
Jan–Dec: 2022, 2023, 2024
In 2024, digital media led the way with a 61% share of personal healthcare advertising, followed by print at 24% and radio at 11%. TV’s share fell significantly from 19% in 2022 to just 4% in 2024.
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FAQs
Spends vary by product category, but FMCG healthcare brands generally allocate 8–20% of revenue to marketing efforts.
Digital and print are the most effective, especially for urban audiences, while radio performs well in regional markets.
Very effective. Trusted voices and user-generated content drive awareness and build product credibility, especially for OTC and skincare.
Because personal healthcare is emotional and trust-based storytelling humanizes the brand and builds a loyal customer base.
Regulatory constraints, credibility issues, and fierce competition from both legacy and D2C brands.
Metrics like brand recall, engagement, ROI, and uplift in purchase intent are key performance indicators.