Landmark: Ashok Nagar Gurudwara
Landmark: Sardar Patel Statue To Vadodara Road, Near Akteshwar Upper RHS
Landmark: In Front of Suhagi Nagar Nigam Zone No 15 (1)
Landmark: Facing - Rajnigandha
Landmark: Near Meedo Plaza FTF Saharanpur Chowk 1
Landmark: Amberpet Patel nagar bus stop.-1
Landmark: Above Galaxy Mall Parking Facing
Landmark: Shimla Bus Stand (Facing Lift) 1
If you think outdoor advertising is not for small or medium size businesses, you can not be more wrong. The channels of outdoor publicity might suit various businesses according to their size for sure, but the outdoor medium overall is for everyone and at some point, it becomes almost necessary to make your presence felt there. The scenario for outdoor advertising in India has changed a lot over the years and now it's not as expensive as it used to be, and hence, it has become more accessible and more popular amongst all kinds of businesses and they've been seen getting significantly benefitted by it.
The best time to go for outdoor advertising throughout the year depends on the nature of your brand. Sometimes you need to do it around festive seasons, sometimes away from them, and in some cases, you can do it throughout the year as many brands do. And doing it when your brand has reached a basic level of business is advisable and also the investments for the advertisements should be made wisely depending on your turnover.
Outdoor advertising is more important than you think it is for your brand. Here is why your brand needs outdoor advertising.Benefits of outdoor advertising
Add: Specific area targeting by putting hoarding in a specific area (Corporate area: corporate hoardings)
It depends on your brand’s personality and your target audience. It can be done in various ways on various different scales so the best way for you to do it is to hire experts who can strategize outdoor advertising for you. One of the biggest considered perks of outdoor media, especially hoardings is that you can put the specific hoarding in the specific area in which the major chunk of your TG is situated. For example, if you want to target corporate people with your hoarding then you can put your hoardings where most of the corporate buildings are located in your city.
Other than your brand personality it also depends on the budget and the prices of outdoor advertising depending on the listed factors.
There are various types of outdoor advertising you can choose from for your brand that can make your brand look versatile and impactful to your TG.
Types of outdoor advertising
If you are interested in doing outdoor advertising for your brand then contacting an advertising agency that has a stronghold and reputation in outdoor advertising would be a great option
Excellent Publicity is associated with more than 5000 outdoor advertising vendors across India and can get you the best deals possible. We keep on updating our costs on regular basis as per the market to get you the most accurate data possible. Contact us to get more details or book your campaign.
Determining the best form of outdoor advertising depends on various factors, including the target audience, campaign objectives, and budget. However, some popular and effective options used by advertising agencies for outdoor advertising include billboards, transit advertising, and experiential marketing activations. Billboards offer wide visibility, transit advertising reaches a mobile audience, and experiential marketing creates immersive brand experiences. The choice ultimately depends on the specific goals and strategies of the outdoor advertising campaign.
The Benefits of Outdoor Advertising are as follows:
The two types of outdoor advertising are traditional/out-of-home (OOH) advertisements and digital outdoor advertisements. Traditional OOH advertising involves static formats like billboards, posters, bus shelters, and transit ads. Digital outdoor advertising, on the other hand, utilizes digital screens, LED displays, and interactive technologies to deliver dynamic and targeted advertising content. These two types offer distinct approaches to outdoor advertising, providing opportunities for both static and dynamic messaging in the outdoor environment.
The outdoor advertising cost depends upon a few important factors like the location (Delhi, Mumbai, Pune, Ahmedabad etc), Size of the advertisement and medium (Billboard, railway ads, digital outdoor ads etc).
The outdoor advertising cost in India could range anywhere between 10,000 to 50 Lac depending upon the above given parameters.
Check out our Outdoor Media Case Studies to see how we've scored big for our clients!