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Cinema Marketing

What is Cinema Advertising?

Every movie geek is familiar with this term. Cinema Advertising is the ads that play before the movie or movie trailer starts in the theaters. These ads are also played during the intervals. Cinema advertising is typically 60-second long ad spots. It is one of the most effective mediums of advertising as the target audience and the other moviegoers are already prepared to get involved in the ads which are being played on the screen.

Why does your brand need cinema advertising?

Cinema Advertising is beneficial for your brand in many ways

Benefits of Cinema Advertising

  • Higher attention span
    • Cinema advertising is a ground to advertise your campaign to a captive and engaged audience as they do not have the option to skip the advertisement in any way.
  • Mass Targeting
    • You can reach many people at the same time. That means the chances of you gaining more potential customers other than your target audience are higher.
  • Higher Recall Value
    • Cinema advertising is very appealing audio-visually which can help the brand or its campaign to gain a much higher recall value.
  • Better Brand Building
    • Cinema Advertising leaves a much stronger impression on your TG’s brains than other advertising platforms and leaves a higher chance of you staying on top of their minds for a longer period of time.

How does Cinema Advertising Work?

Cinema Advertising campaigns usually start on Friday and your ad will be played from the second show of the movie. Normally your ad would be played 4 times but in the case of blockbuster releases, the ad would be played 3 times a day. Although, despite all the things, It is important to remember that the frequency of your ad being played in theaters also depends on the package you opt for.

With this, It is important to keep in mind that a censorship certificate is required to play any kind of video in theaters that your advertising agency can help you with.

Where to find the best cost for Cinema Advertising?

The rates of Cinema Advertising vary depending on certain factors such as the city, the show timings, the popularity or the location of the multiplex, the length of your advertising, and many more.

You can contact Excellent Publicity to know the best rate for cinema advertising in India. With a tie-up of more than 5000 theaters across the country, Excellent Publicity offers you the best in-cinema advertising rates possible.

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