Advertising in Colors

Advertisement on Colors is the perfect choice. It shows category range which includes serials ; reality shows based on youth life; contemporary social affairs; comedies; dramas; crimes shows; etc. A brand can position their advertisement before; during; or after a certain show on Colors that they know their audience watches.

Key Insights
ChannelGenre Entertainment Language Hindi

Advertising Options in Colors

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Aston Band

Aston Band

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

L Band

L Band

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Colors TV Advertising

Colors TV Advertising has a humongous monthly viewership of 150,348600 individuals, ranging from urban to rural audiences. The Viacom 18 Media Private Limited owned Hindi language channel went international in 2010 for Indian viewers in the USA. Using innovative advertising strategies and creative social awareness programs, it soon became one of the top Hindi general entertainment channels.

Having a diverse show range that covers a plethora of genres and topics, including shows like Bigg Boss, Swaragini, and Jhalak Dikhla Jaa, it also has sister channels that broadcast regional audience specific content. Reach out to Excellent Publicity and interact with our skilled team for premium TV advertising experience and assured results.

Which Brands Categories will be benefitted by advertising on Colors TV?

With a broad age range and a target audience spanning both national and regional demographics, Colors TV has a vast reach. Thus, advertising on Colors TV can benefit category brands like:

  • FMCG: Exhibiting a noteworthy 22% boom in ad volumes in 2021, FMCG products are one of the leading commodities in the television advertising market. So, considering the extensive reach of Colors TV, it is an excellent choice for advertising.
  • Home Durables:Firms like Bajaj Electricals Ltd, Lizol and Blue Star Ltd have constantly used TV ads to launch and broadcast their products and services with a record increase in ad volumes through the years.
  • Motor Vehicles: As TV ads target a varied audience from different NCCS socio-economic backgrounds, labels like Hyundai Motors have been able to yield the finest results through broadcasting their brand commodities.
  • E-Commerce: To improve their yields further, online shopping brands like Snapdeal, Flipkart and Amazon often target audiences through television ads.

Cost of advertising on Colors TV

The Colors TV advertising cost varies on the basis of the requirement and availability of the campaign designs and time slots. The overall advertisement cost also depends on the considerations of the chosen media option, the total seconds of the ad’s airtime, the daily frequency, the time slot, and the time frame of the ad clip.

Colors TV advertising rates may also depend upon the variety of ads available, including Video Ads, Aston Bands, L Bands and customised brand integration. Having an experienced team on board, Excellent Publicity can help you reach your target audiences with great precision and in record time.

How can excellent publicity help you book the ads on Colors TV?

Offering the best Television Advertisement Rates owing to our 11 years of media planning and buying experience, we, at Excellent Publicity can help you with end-to-end television advertising

With a team that specialises in strategies to optimise your campaigns for maximum brand reach and ROI, our TV campaigns are tailored to your needs, making Excellent Publicity your go-to TV advertising agency.

How to Get Started?

Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising