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Advertising in Colors

Media Options & Pricing

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Aston Band

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Teleshopping Options

Channel Genre

Entertainment

Language

Hindi

Weekly Viewers

143758

Advertising on Colors

Colors is a famous Hindi language entertainment genre Indian pay television channel from Viacom 18 that was launched since 2008. Colors has wide range of popular entertainment programs and serials some of which include comedy, family drama, youth-oriented reality shows, shows on crime, fictional & non-fictional shows and many more that are preferred by Indian family audience and this has led to an increase in viewership of Colors. Colors has many other sister channels with various programs as per various regions and their local language audience preference. This is what makes Colors a recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Colors Advertisement Rates

If you decide to advertise on Colors with Excellent Publicity you will receive the best rates! The rates are calculated for per second of airtime. So e.g if cost to advertise in Colors  is mentioned as Rs. 250/sec approx. and your ad is 10 second long, the cost for playing the ad once on Colors will come to Rs.250 X 10 = Rs.2,500 approx. The cost may vary according to viewership data & Stats for particular programmes on particular channels and also as per the timeband and length of advertisement or size of creative and number of repetitions or type of the advertising campaign. Prime Time or Super Prime Time rates will be higher than the Non-Prime Time. For good rates register yourself with us and get in touch with our representative.

List of some programs to advertise on Colors

Colors is famous for its unending popular entertainment programs genre that includes comedy, family drama, reality shows and many more. Some of these shows are mentioned below.

  • Current Hits & Drama: Naagin Series – Naagin 5, Shakti – Astitva Ke Ehsaas Ki, Pavitra Bhagya, Ishq Mein Marjawan 2.
  • Reality Shows: Fear Factor: Khatron Ke Khiladi – Made in India.

Types of advertisement on Colors

Advertising in Colors can be done both by playing ads during breaks as well as playing the content during the shows. Some of the popular ad forms are:-

  • Colors Video Ads – Video Ads are telecasted during ad-breaks. Its calculated based on 10 seconds.
  • Colors Aston Band – Horizontal line ad flashing on bottom side on screen branding while show is played
  • Colors L Band – Vertical left side plus Horizontal bottom side ad flashing on screen branding while show is played
  • Colors Customized show integration for Brands – These are customized media options for brands and branding campaign as per advertisement budget allocated. It is a personalized solution for the brand for unique and creative advertising

How to advertise on Colors?

  • Share your requirements for advertisement campaign on Colors
  • Approach our efficient planners and executors.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Colors
  • Receive the best quotes
  • We provide lowest assured rates with best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to show case your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creative.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand on-screen within a bare minimum timeframe and achieve the desired response.

Online media research for Colors

It is recommended to do your personal research on the particular chosen channel and have a look at the content and the anchors/hosts before confirming with any agency. This will help you plan the right time slot on Colors as the advertising rates vary accordingly.

Agency selection for advertising on Colors

Media Agency plays an important role for advertisement in Colors. As Excellent Publicity being a media agency we figure out that is Colors a good channel for you in line with your brand and objective. For this we use BARC data to check the right channel with the highest viewership. The next would be to plan the frequency and timing of the advertisement with right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommend to advertise in prime time or non-prime time in order to reach the right number of audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by media agency. The last step would be then to ensure your ad is played and how much reach has been covered and to send you the proof of same.

Similar Colors Channels

Colors HD:  Colors HD is the fastest growing channel in terms of popularity as per the current requirements of the masses for a higher resolution and better clarity. With non-stop Hindi entertainment and serials hit shows Colors HD channel has become the favorite and thus it’s highly recommended to carry out TV advertising campaign on Colors HD TV.

Colors – Middle East & UK:  Colors – Middle East & UK has been seen a fast growth and success among the general entertainment channel in India and had expanded even to the Middle East (UAE) and UK and signed a deal with popular and leading cable networks out there with general entertainments shows as per audience out there viewing to expand its reach. It has become a popular channel because of its content and has a demand among advertisers because of it growth in viewership.

Colors Bangla & Colors Bangla HD: Colors Bangla previously known as ETV Bangla is an Indian pay television with general entertainment serials and a show broadcasted in Bengali language as per audience preference and has a wide reach. It’s even available in HD resolution known as Colors Bangla HD as per audience requirements. It’s a sister channel of Colors TV and is owned by Viacom 18. Its shows are preferred by the premium family audience. This is what makes Colors Bangla & Colors Bangla HD recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Colors Cineplex (formerly Rishtey Cineplex): Colors Cineplex previously known as Rishtey Cineplex is an Indian pay television with movies and shows broadcasted in Hindi language. It’s a sister channel of Colors TV and is owned by Viacom 18. Colours Cineplex was launched since 2016. It’s famous for its unending list of Bollywood Hit movies that is played back-to-back throughout the week also it’s well-recognized for its show Cricket Tournament – Road Safety World Series (T20 cricket competition). Its shows are preferred by the premium family audience. This is what makes Colors Cineplex recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Colors Gujarati: Colors Gujarati previously known as ETV Gujarati is an Indian television channel with general entertainment serials and shows broadcasted in Gujarati language as per audience preference and has a wide reach. It’s headquarter is based in Ahmedabad, Gujarat, India and was originally started by Prism TV Pvt. Ltd. Colors Gujarati is launched since 2002.  It’s a sister channel of Colors TV and is owned by Viacom 18. Its shows are preferred by the premium family audience. This is what makes Colors Gujarati recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Colors Infinity and Colors Infinity HD: Colors Infinity and Colors Infinity HD is an Indian pay television channel with general entertainment serials and shows broadcasted in English language over all platforms. It airs popular shows and programs originating from United States and United Kingdom and few other South Asian countries. It’s headquarter is based in Mumbai, India and is launched since 2015. It’s even available in HD resolution known as Colors Infinity HD as per audience requirements. It’s a sister channel of Colors TV and is owned by Viacom 18. Its shows are preferred by the premium family audience. This is what makes Colors Infinity and Colors Infinity HD recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Colors Kannada & Colors Kannada HD: Colors Kannada previously known as ETV Kannada is an Indian television channel with general entertainment serials and fictional and non-fictional shows broadcasted across all platforms in Kannada language as per audience preference and has a wide reach. It’s a sister channel of Colors TV and is owned by Viacom 18. It’s launched since 2000 and has its headquarters in Bengaluru, India. It’s even available in HD resolution known as Colors Kannada HD as per audience requirements. Its shows are preferred by the premium family audience. This is what makes Colors Kannada & Colors Kannada HD recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Colors Marathi & Colors Marathi HD: Colors Marathi previously known as ETV Marathi is an Indian television channel with general entertainment serials and fictional and non-fictional shows broadcasted across all platforms in Marathi language as per audience preference and has a wide reach. It’s a sister channel of Colors TV and is owned by Viacom 18. It’s launched since 2000 and has its headquarters in Mumbai, India. It’s even available in HD resolution known as Colors Marathi HD as per audience requirements. Its shows are preferred by the premium family audience. This is what makes Colors Marathi & Colors Marathi HD recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Colors Odia: Colors Oriya / Colors Odia previously known as ETV Oriya is an Indian television channel with general entertainment serials and shows broadcasted in Odia language as per audience preference and has a wide reach. Colors Odia is launched since 2002.  It’s a sister channel of Colors TV and is owned by Viacom 18. Its shows are preferred by the premium Odisha family audience. This is what makes Colors Oriya / Colors Odia recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Colors Tamil & Colors Tamil HD: Colors Tamil previously known as ETV Tamil is an Indian pay television channel with general entertainment serials and fictional and non-fictional shows broadcasted across all platforms in Tamil language as per audience preference and has a wide reach. It’s a sister channel of Colors TV and is owned by Viacom 18. It’s launched since 2018 and has its headquarters in Chennai, Tamil Nadu, India. It’s even available in HD resolution known as Colors Tamil HD as per audience requirements. Its shows are preferred by the premium family audience. This is what makes Colors Tamil & Colors Tamil HD recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Colors Super: Colors Super is an Indian television channel with regional general entertainment serials and a fictional and non-fictional show broadcasted across all platforms in Kannada language as per audience preference and has a wide reach. It’s a sister channel of Colors TV and is owned by Viacom 18. It’s launched since 2016 after the success of Colors Kannada in India. Its shows are preferred by the premium Kannada family audience. This is what makes Colors Super recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Colors Rishtey: Colors Rishtey (previously Rishtey) is an Indian television channel with general entertainment serials and a fictional and non-fictional show broadcasted across all platforms in Hindi language as per audience preference and has a wide reach. It’s a sister channel of Colors TV and is owned by Viacom 18. It’s launched since 2014 in India. Colors Rishtey re-broadcasts shows from Colors TV and various other channels as per the demands and viewership of the audience. Its shows are preferred by the premium family audience. This is what makes Colors Rishety recommended channel for brands to run a Television Advertising campaign and grabs attention of its premium target audience within a specific geographical area and limited time.

Why advertising in Colors works?

The initiatives that Colors took include the above steps that gave over the counter results as listing and higher ratings than any other platforms.

  • Premium Features: Colors is famous for its unending popular Hindi entertainment shows, serials and wide range of programs genre that is broadcasted in India and preferred by premium family audience. Thus it becomes a popular recommended channel for an ad campaign.
  • Best Rates: Colors offers cost effective rates compared to other news channels.
  • Key approach factor: Any client who wishes to expand reach for their business with a quick performance and within a short period of time.
  • Choice of Type & Time of ad campaign: Colors offers advertisement options that are of various types some of which are mentioned above and also for prime time / days and non-prime time / days shows give a flexibility of choice to the advertiser. Thus brands can advertise in right shows or at right times during maximum viewership and gain the desired attention for their product.

What will be the rates for advertising on Colors?

You can contact our agency regarding the rates of advertising on Colors; we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

How many people will be able to see my ad on Colors?

Advertisement reach depends upon your campaign duration, ad repetition and your overall budget for the ad.

Can I choose to advertise on particular show on Colors?

Yes you can choose a particular shows, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as in what will work best for you.

Is agency necessary for advertising on Colors?

Media agency can help you guiding through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by media agency.

The Steps in Execution

  1. 1

    Share your requirements

    Approach our efficient planners and executors and share your requirements for a campaign.

  2. 2

    Plan the campaign with us

    We will assist you in terms of choosing right locations, right time band, the right branding type in terms of Video Ad or L- band, to have a successful campaign on board.

  3. 3

    Receive the best quotes

    We provide lowest assured rates with best services for Television Advertising across India.

  4. 4

    Provide creative

    Provide us with an attractive creative to show case your brand on television after we share the creative time bands. The acceptable format of creative in television branding is Audio Video File (TVC) and CDR file for L-Band or Aston Band. Once you share the creative it will be converted into jpeg format absolutely free of cost. We will share the converted creative with you for approval. After receiving your approval the creative will be send to the TV Channel team.

  5. 5

    Go Live

    See your advertisement broadcasting in the selected time band and shows by you.

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