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Dainik Jagran

Dainik Jagran

Publications: Dainik Jagran

Language: Hindi

Daily Udaan

Daily Udaan

Publications: Daily Udaan

Language: Urdu

Avadh Times

Avadh Times

Publications: Avadh Times

Language: Gujarati

Millennium Post Delhi

Millennium Post Delhi

Publications: Millennium Post

Language: English

Qaumi Tanzeem - Patna

Qaumi Tanzeem - Patna

Publications: Qaumi Tanzeem

Language: Urdu

Farooqui  Tanzeem - Patna

Farooqui Tanzeem - Patna

Publications: Farooqui Tanzeem

Language: Urdu

Midday English- Mumbai

Midday English- Mumbai

Publications: Midday English

Language: English

Anand Bazar Patrika

Anand Bazar Patrika

Publications: Anand Bazar Patrika

Language: Bengali

Hindustan Times Delhi and NCR

Hindustan Times Delhi and NCR

Publications: Hindustan Times

Language: English

Business Standard - Pune

Business Standard - Pune

Publications: Business Standard

Language: English

Financial Express - Pune

Financial Express - Pune

Publications: Financial Express

Language: English

Anusilan

Anusilan

Publications: Anusilan

Language: Odia

Swadesh Bhopal

Swadesh Bhopal

Publications: Swadesh

Language: Hindi

Prabhat Khabar

Prabhat Khabar

Publications: Prabhat Khabar

Language: Hindi

Pradesh Today Ujjain Katni Chhindwara Rewa

Pradesh Today Ujjain Katni Chhindwara Rewa

Publications: Pradesh Today

Language: Hindi

Khabare Aaj Tak - Mumbai

Khabare Aaj Tak - Mumbai

Publications: Khabare Aaj Tak

Language: Hindi

Jag Marg Haryana

Jag Marg Haryana

Publications: Jag Marg

Language: Hindi

Rashtriya Sagar Patna

Rashtriya Sagar Patna

Publications: Rashtriya Sagar

Language: Hindi

Midday Gujarati

Midday Gujarati

Publications: Midday Gujarati

Language: Gujarati

Punjab Kesari - Himachal Pradesh

Punjab Kesari - Himachal Pradesh

Publications: Punjab Kesari

Language: Hindi

Prajavani

Prajavani

Publications: Prajavani

Language: Kannada

Raj Express Rewa

Raj Express Rewa

Publications: Raj Express

Language: Hindi

Navbharat Times

Navbharat Times

Publications: Navbharat Times

Language: Hindi

Nai Dunia / Nav Dunia

Nai Dunia / Nav Dunia

Publications: Nai Dunia / Nav Dunia

Language: Hindi

What is Newspaper Advertising?

Newspaper advertising means promoting your business through print ads in publications or newspapers. And now that most newspapers and journals have shifted online, the ads could be in digital format too

Newspaper advertising is one of the oldest and most widespread forms of advertising brands, services, and products. It is still the first form of advertising that comes to the mind of business owners when planning to advertise

Newspaper ads usually come in two divisions:

  • Classified ads

    these span across multiple columns horizontally and often include graphics and borders

  • Display ads

    these are in-column ads that follow the natural flow of the column down the page vertically

Radio Marketing

Why Should Businesses Consider Newspaper Advertising?

Undeniably, newspaper advertisements are one of the cheapest and most effective ways to reach a larger audience. Especially those in their late 40s. A few other benefits of newspaper advertising that businesses must consider are:

  1. Newspapers aren’t obsolete. They are still very relevant to specific demographics of consumers. Advertising in a renowned newspaper means you are speaking to an audience who will pay attention to your message because they trust the information provided in that newspaper.
  2. Another fantastic advantage of advertising in newspapers is that you don’t have to break your head when it comes to knowing your target. If you are a local business that wants to drive traffic to your brick-and-mortar store, newspaper advertising is the best solution. Moreover, it is equally compelling for firms if they want to tap into the national market.
  3. Believe it or not, split tests can also be conducted through newspaper ads. Because of the newspaper cycles' nature, you can collect split testing results relatively quickly. Marketers can test different headlines and attach coupon codes to determine the most effective. That’s how you can make marketing efforts more efficient in the long run.
  4. According to statistics, almost 67% of small-town communities still prefer reading local newspapers at least once a week. Also, 78% of those people said that the newspaper is their primary source of getting local events-related information. Similarly, 71% of participants stated that newspaper ads influence buying decisions.
  5. Regarding remnant advertising, the cost is the first benefit marketers consider. Speaking to a larger or specific audience at a lower price can generate qualified leads, which you can later convert into paying customers.
Who Needs To Do Newspaper Advertising?

Newspaper ads are open to any business, brand, or company. Given the affordable costs and decent results, anyone can go for newspaper ads. But consider display ads or front page spreads only if you have a higher budget, as these are the most expensive types.

When Should Businesses Place Ads in a Newspaper?

If you are launching a new product or service and are willing to throw a festival-specific sale or discount, newspaper ads can work wonders. Also, you must consider the days on which you plan to advertise. For instance, due to higher circulation, Sunday is the best day to place an ad in a newspaper, and many papers also offer significant discounts.

Where Should Businesses Place Ads in a Newspaper?

Where you place an ad in a newspaper highly depends on what you want to advertise. Usually, newspaper readers are prone to draw their eyes toward the bottom right-hand side of the page before they turn. Therefore, this position and page is the most desirable location for many advertisers when negotiating contracts.

How Can Businesses Advertise in Newspapers?

Every newspaper has various sections where you can publish your ads per your needs and budget. It took a lot of work to book an advertisement in a newspaper in the early times. Advertisers had to travel to the newspaper office to submit an ad copy in a form. However, today, you can easily publish your ads from your home. All you need to do is connect to a renowned advertising agency.

Excellent Publicity is one such renowned advertising agency based in Pune, Delhi, Hyderabad, and Dubai. We have years of relevant experience in the industry and can help you figure out the best advertising medium, effective strategy, and budget for your business.

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