Newspaper advertising means promoting your business through print ads in publications or newspapers. And now that most newspapers and journals have shifted online, the ads could be in digital format too
Newspaper advertising is one of the oldest and most widespread forms of advertising brands, services, and products. It is still the first form of advertising that comes to the mind of business owners when planning to advertise
these span across multiple columns horizontally and often include graphics and borders
these are in-column ads that follow the natural flow of the column down the page vertically
Undeniably, newspaper advertisements are one of the cheapest and most effective ways to reach a larger audience. Especially those in their late 40s. A few other benefits of newspaper advertising that businesses must consider are:
Newspaper ads are open to any business, brand, or company. Given the affordable costs and decent results, anyone can go for newspaper ads. But consider display ads or front page spreads only if you have a higher budget, as these are the most expensive types.
If you are launching a new product or service and are willing to throw a festival-specific sale or discount, newspaper ads can work wonders. Also, you must consider the days on which you plan to advertise. For instance, due to higher circulation, Sunday is the best day to place an ad in a newspaper, and many papers also offer significant discounts.
Where you place an ad in a newspaper highly depends on what you want to advertise. Usually, newspaper readers are prone to draw their eyes toward the bottom right-hand side of the page before they turn. Therefore, this position and page is the most desirable location for many advertisers when negotiating contracts.
Every newspaper has various sections where you can publish your ads per your needs and budget. It took a lot of work to book an advertisement in a newspaper in the early times. Advertisers had to travel to the newspaper office to submit an ad copy in a form. However, today, you can easily publish your ads from your home. All you need to do is connect to a renowned advertising agency.
Excellent Publicity is one such renowned advertising agency based in Pune, Delhi, Hyderabad, and Dubai. We have years of relevant experience in the industry and can help you figure out the best advertising medium, effective strategy, and budget for your business.
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