Advertisement on Aaj Tak - SD enjoys tremendous response. Aaj Tak - SD; has 7 million viewership with a majority of Hindi speakers. This national channel has widest range of popular shows for all category of news. Brands can determine what show their audience watches on Aaj Tak - SD and place their advertisement before; during; or after that show.
Aaj Tak is an Indian Hindi-language news channel owned by TV Today Network which is a part of the New Delhi-based media conglomerate India Today Group. It is one of the oldest and most-watched Hindi news channels in India and also the most subscribed Indian news channel on YouTube. It launched India's first Hindi high-definition channel, Aaj Tak HD on 14 December 2018. It broadcasts shows including ‘The Wisden Show’ and ‘Saas Bahu Aur Betiyaan’. Aaj Tak has won the award for "Best Hindi News Channel" 19 times since 2001 at the Indian Television Awards.
Aaj Tak makes for an excellent choice to advertise your product/service because of the following features it offers:
With over 7 million viewers, Aaj Tak is an ideal channel to advertise a product. A majority of Hindi-speaking audiences opt for Aaj Tak to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.
Aaj Tak has the lowest rates compared to other news channels when it comes to Advertisements. One should definitely choose Aaj Tak if he wants a good reach and frequency at minimal prices.
Aaj Tak gives advertisers the freedom to advertise their products between breaks and the shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, Aaj Tak allows to reach the right audience without worrying about the audience flipping the channel.
These features of Aaj Tak makes it more efficient for advertising platform:
(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)
These are the possible ad formats for advertising on the platform of Aaj Tak :
Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
On Aaj Tak, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Aaj Tak as per your target group and budget. The advertising rate would differ as per different programs and time slots.
You can check the shows here: https://www.aajtak.in/programmes
Media Agency plays an important role in an advertisement in Aaj Tak. As Excellent Publicity being a media agency we figure out that is Aaj Tak a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.
You can contact our agency regarding the rates on advertising on Aaj Tak, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.
Advertisement reach depends upon your campaign duration and your overall budget for the ad.
Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.
You will receive the Telecast Certificate from our end after the completion of the campaign.
Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Campaign Report to be shared after the completion of the Campaign.
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.