Ad Spends Trend for Renewable Energy Sector
Jan–Dec: 2022, 2023, 2024
In Jan–Dec 2024, the renewable energy sector’s ad spends witnessed a 68% increase on digital, 42% growth in print, and 55% spike in transit media compared to 2022. However, TV spends declined by 23%, reflecting a clear shift to more targeted and sustainable media platforms.
Preferred Media for Advertising in Renewable Energy Sector
Jan–Dec: 2022, 2023, 2024
In Jan–Dec 2024, digital dominated ad spends with a 62% share, driven by rising awareness campaigns and green tech innovations. Transit media held strong with 21% share, especially in urban areas. Print media maintained relevance with 13% share, often used for corporate communication and policy advocacy.
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Excellent Publicity is forever expanding your brand with high-quality service that combines creativity with value pricing. We enjoy our work because, first - we admire the advertising world, and second, we know that our ideas and strategies make a difference. We play to win, with the primary goal of assisting our customers in promoting their successful brand campaigns.
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FAQs
On average, clean energy companies allocate 6–12% of their revenue towards advertising to drive awareness, investor interest, and public adoption.
Digital platforms, transit media, and industry publications prove most effective in reaching eco-conscious consumers and stakeholders.
Digital marketing helps educate the public, highlight product benefits, and promote sustainability efforts via content marketing, influencer outreach, and SEO-driven campaigns.
Identify your audience segment (B2B or B2C), evaluate regional acceptance, and use a blend of digital, OOH, and PR for optimal impact.
In a competitive, future-forward industry, strong branding helps establish trust, innovation credibility, and thought leadership.
Challenges include tackling myths and misinformation, navigating regulatory constraints, and educating diverse audiences on technical aspects and benefits.