Ad Spends Trend for Agriculture & Farming Sector
Jan–Dec: 2022, 2023, 2024
In Jan–Dec 2024, the agriculture and farming sector witnessed a 95% rise in print ad spends, while TV spends dropped by 41%. Digital advertising saw a 12% dip, whereas radio spends remained steady compared to 2022.
Preferred Media for Advertising in Agriculture & Farming Sector
Jan–Dec: 2022, 2023, 2024
In 2024, print media was the most dominant, accounting for a 95.4% share in agriculture ad volumes. Digital declined to 4.6%, while TV and radio maintained negligible presence in the sector.
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FAQs
Agri-based companies typically allocate 4–10% of their revenue towards advertising, with a focus on regional and rural outreach.
Print media leads the way, especially in rural areas. Radio and regional language newspapers also perform well, while digital is emerging for B2B targeting.
Digital marketing helps in reaching progressive farmers, agri-dealers, and rural influencers through WhatsApp campaigns, YouTube explainers, and mobile app ads.
Understand your target geography (rural vs urban) and product lifecycle. For mass awareness, go with print and radio; for tech-based solutions, include digital.
In a trust-driven market, strong branding builds product credibility, loyalty, and helps differentiate from local competitors and generic options.
Challenges include seasonal demand, language diversity, low digital penetration in rural areas, and the need for education-based messaging for new agri-tech products.