Ad Spends Trend for Pharmaceutical Sector
Jan–Dec: 2022, 2023, 2024
In Jan–Dec 2024, pharmaceutical sector ad spends saw a 19% drop on TV, a 7% increase in digital, and a 28% rise in print compared to 2022. Radio spends remained stable across all three years.
Preferred Media for Advertising in Pharmaceutical Sector
Jan–Dec: 2022, 2023, 2024
In Jan–Dec 2024, digital dominated pharmaceutical sector ad spends with a 94.9% share, followed by video ads contributing 5.1%. Print and TV presence significantly declined over the years.
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FAQs
Pharmaceutical companies allocate a significant portion of their budget across TV, print, radio, and digital. While exact revenue-based percentages vary, the sector has shown increased focus on print and digital in recent years, with digital alone reaching ₹238 Cr in 2024.
Print and digital media lead the way. Print holds a strong presence with high inside-page and color ad placement, while digital platforms like X.com, Facebook, and YouTube see massive ad spends driven mainly by display ads.
Digital marketing is essential for targeting urban healthcare consumers, doctors, and e-pharmacy users. With over 900 advertisers, the space sees dominance through display ads, social platforms, and content-driven campaigns.
Consider your product’s target audience: for traditional credibility and regional penetration, go with print; for scale and B2C or B2B visibility, digital is ideal. TV remains effective during prime time and weekends, especially with celebrity endorsements.
In a highly competitive market, brand visibility builds trust and recall, especially when celebrity faces like Amitabh Bachchan endorse products. It also influences purchase decisions among both healthcare providers and end consumers.