CNN TV 18

Advertising in CNN TV 18

Advertisement on CNN TV 18 is the finest choice. CNN TV 18 telecasts Indian news and international affairs. It is available in English. It has famous shows on debates, Commonwealth games, and many more Brands can choose the show on CNN TV 18 their audience watches and place their advertisement before, during, or after that show.

Key Insights
Current Affairs ChannelGenre Hindi Language

Advertising Options in CNN TV 18

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on CNN News18

CNN-News18 initially known as CNN-IBN is an Indian English-language news TV station established by Raghav Bahl on 18 December 2005 in Noida, Uttar Pradesh, India. It is at present claimed by Network 18 and WarnerMedia. As indicated by Network 18, since its beginning, the channel has been connecting with a normal of 45 million families consistently. It broadcasts shows including ‘News18 Headstart’ and ‘India 360’.

Why advertising in CNN News18 can increase your brand awareness

CNN News18 makes for an excellent choice to advertise your product/service because of the following features it offers:

  • Excellent viewership numbers

    With millions of viewers, CNN News18 is an ideal channel to advertise a product. A majority of English-speaking audiences opt for CNN News18 to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.

  • Growth in English news viewership:

    Over the past year, people have been opting to watch more and more English news channels and therefore don’t mind paying a little extra to have a thrilling experience. In such a case, CNN News18 is ought to grow more in the near future. Hence, it is undoubtedly the best choice for a brand to catch its audience’s attention.

  • More creative freedom

    CNN News18 gives advertisers the freedom to advertise their products between breaks and the shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, CNN News18 allows to reach the right audience without worrying about the audience flipping the channel.

Why advertise on CNN News18:

These features of CNN News18 makes it more efficient for advertising platform:

  • Shows of different genres covering the interests of everyone are showcased on CNN News18
  • CNN News18 has extensive viewership across all age groups
  • CNN News18 Advertising Rates are comparatively lower than other leading channels
  • Reach within the premium audience who can be your prospective customers
  • National reach
  • CNN News18 Advertisement options for both prime time and non-prime time shows.

(Prime Time: Theprime timeor thepeak timeis the block ofbroadcast programmingtaking place during the middle of the evening fortelevision programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Ad Formats on CNN News18

These are the possible ad formats for advertising on the platform of CNN News18 :

  • CNN News18 Video Ads:

    Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

  • CNN News18 Aston Bands:

    Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

  • CNN News18 Brand Integrations:

    This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on CNN News18

On CNN News18, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on CNN News18 as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://www.news18.com/

How to select the right agency for advertising on CNN News18:

Media Agency plays an important role in an advertisement in CNN News18. As Excellent Publicity being a media agency we figure out that is CNN News18 a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on CNN News18

  • Share your requirements for advertisement on CNN News18
  • Approach our efficient planners and executors and share your requirements for advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on CNN News18.
  • Receive the best quotes
  • We provide the lowest assured rates with the best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

CNN News18 advertisement proof

  • Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs:

  • Q1. What will be the rates for advertising on CNN News18?

    You can contact our agency regarding the rates on advertising on CNN News18, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

  • Q2. How many people will be able to see my ad on CNN News18?

    Advertisement reach depends upon your campaign duration and your overall budget for the ad.

  • Q3. Is agency necessary for advertising on CNN News18?

    Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

  • Q4. How will I know if my ad was run on CNN News18?

    You will receive the Telecast Certificate from our end after the completion of the campaign.

  • Q5. Can I choose to advertise on a particular show on CNN News18?

    Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising