Advertisement on India Today enjoys huge attention. India Today is a weekly news publication in India that is published in English by Living Media India Limited. With a circulation of about 8 million, it is the most widely read magazine in India. Advertisement banner can be placed on India Today during the ongoing popular show.
Advertising on India Today
India Today (previously Headlines Today) is a 24-hour English language TV station situated in Noida, Uttar Pradesh that conveys news, current issues, and business programming in India. The channel is possessed by TV Today Network Ltd, which is a piece of Living Media. The direct was sent off in 2003 as a sister channel of the Hindi Aaj Tak news channel. India Today and its sibling station Aaj Tak have prevailed upon various honors during the years at the Indian Television Academy (ITA) Awards, and the Exchange4media News Broadcasting (ENBA) Awards.
Why advertising in India Today can increase your brand awareness
India Today makes for an excellent choice to advertise your product/service because of the following features it offers:
With thousands of viewers weekly, India Today is an ideal channel to advertise a product. A majority of English-speaking audiences opt for India Today to be their primary source of current affairs. It has a wide range of popular shows which keeps the viewers engaged throughout their watching time.
India Today has the lowest rates compared to other business news channels when it comes to Advertisements. One should definitely choose India Today if he wants a good reach and frequency at minimal prices.
India Today gives advertisers the freedom to advertise their products between breaks and shows as well. Hence, allowing one to get a good reach. People ought to change channels in between the breaks but with Ads between the shows feature, India Today allows to reach the right audience without worrying about the audience flipping the channel.
Why advertise on India Today :
These features of India Today makes it more efficient for advertising platform:
(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.
Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)
Ad Formats on India Today
These are the possible ad formats for advertising on the platform of India Today :
Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.
Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.
This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.
List of programmes to advertise on India Today
On India Today, different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on India Today as per your target group and budget. The advertising rate would differ as per different programs and time slots.
You can check the shows here: https://www.indiatoday.in/
How to select the right agency for advertising on India Today :
Media Agency plays an important role in an advertisement in India Today. As Excellent Publicity being a media agency we figure out that is India Today a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.
Steps for advertising on India Today
India Today advertisement proof
Q1. What will be the rates for advertising on India Today?
Q2. How many people will be able to see my ad on India Today?
Q3. Is agency necessary for advertising on India Today?
Q4. How will I know if my ad was run on India Today?
Q5. Can I choose to advertise on a particular show on India Today?
Approach our efficient planners and executors and share your requirements for a campaign.
We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.
Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.
Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).
Track your brand On Television Channel with the Time Band selected & get your brand building response.
Campaign Report to be shared after the completion of the Campaign.
Main 2 Types of Branding in Television: FCT & Non FCT Branding.
In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds
There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.