Author: Mayur Ravaliya
Eveready Ultima's New Year campaign, which taps into street culture, addressing worries that often surface at the start of a new year.
Eveready Ultima and The Minimalist launched a culture-first New Year activation in Mumbai using a “Party Scooter” powered by battery-run gadgets driving 11M+ views and strong participation.
Vir Das stars in KFC India's 'Dunked' campaign, offering witty perspectives on life's dull situations.
KFC India rolls out the ‘Dunked’ campaign featuring Vir Das, using humour to highlight the new saucy Dunked menu, including Fiery Texas BBQ, starting at ₹89. Explore more at Excellent Publicity
Budweiser 0.0 is beginning its ICC T20 World Cup 2026 partnership with the ‘In the Hands of Fans’ campaign.
Budweiser 0.0 kicks off its ICC Men’s T20 World Cup 2026 partnership with ‘In the Hands of Fans’- fan screenings, culture-led activations, media takeovers, and limited-edition packaging across India.
Ghadi Detergent by RSPL Group, honors average Indians in its recent short film ‘Anokhe Mael’.
Ghadi Detergent (RSPL Group) launches ‘Anokhe Desh Ke Anokhe Mael’ - a new campaign film celebrating everyday India and its Made-in-India promise.
Yes Madam introduces a fresh digital campaign with Shweta Tiwari
Yes Madam introduces a fresh digital campaign featuring Shweta Tiwari, recreating the iconic Zindagi Na Milegi Dobara scene to promote at-home Korean salon services.
Polo Elevators brought The Great Khali as the face of its newest ad campaign.
Polo Elevators names The Great Khali as brand ambassador for the “No Jhatke, Only Hatke” campaign highlighting elevator strength, safety, and Make-in-India engineering across TV, digital, print, outdoor, and social media.
Vega Auto's ‘Pehnoge Toh Bachoge’ campaign addresses the risky behavior of Indians not wearing helmets.
Vega Auto launches ‘Pehnoge Toh Bachoge’ with a Mumbai-set film urging riders to wear helmets, not just carry them. Explore now on Excellent Publicity.
Cornitos has launched its Korean Chilli Nachos campaign, opting for a satirical approach instead of K-Pop
A disruptive snack marketing campaign: Cornitos parodies Korean broadcast style to spotlight crunch, heat, and flavour. Discover more brand campaign news with Excellent Publicity.
Indriya's new campaign ‘Be the Bride of Your Dreams’ celebrates the unique bridal vision of every woman
Indriya by Aditya Birla Jewellery launches ‘Be the Bride of Your Dreams’, spotlighting bridal jewellery for modern brides and the signature Saptapadma necklace. Read more with Excellent Publicity
Ed-a-Mamma is launching a personal care product range, supported by a ‘Your Baby Safe’ campaign that strengthens the brand's commitment to babycare
Explore Ed-a-Mamma’s ‘Your Baby Safe’ baby care launch - clean, gentle essentials with a plastic-positive promise. Read more with Excellent Publicity
Aisle's ‘Better Because of Love’ campaign shifts its attention from dating to enduring relationship benefits.
Explore Aisle’s “Better Because of Love” campaign that highlights intentional dating and lasting relationships through realistic, digital-first storytelling. Read more with Excellent Publicity.
Twinkle Khanna endorses Tata CLiQ Luxury sale as a way to treat yourself well.
Discover Tata CLiQ Luxury’s End of Season Sale campaign with Twinkle Khanna, blending humor and mindful luxury shopping. Explore digital-first ideas with Excellent Publicity.