Organic Tattva’s TVC ad campaign ‘Har Maa Ka Vishwas’ promotes conscious eating with Kareena Kapoor Khan

Mumbai, 11th July, 2025 – Organic Tattva has launched its new TV and digital campaign, 'Har Maa Ka Vishwas', featuring Bollywood legend and wellness icon Kareena Kapoor Khan. The cozy campaign promotes the cause of mindful eating, built around trust, purity, and motherly intelligence that drive daily food decisions in Indian homes.

This campaign marks Organic Tattva’s continued commitment to drive life-changing habits in Indian kitchens, with everyday staples like dal and rice at the center. The ad is a celebration of unsung mothers who sustain their families through love and informed choices—especially when it comes to long-term health and sustainability.

Kareena Kapoor Khan, known for her honesty and maternal warmth, lends the campaign credibility and relatability. Her presence helps reinforce the core message: “What we eat today will shape our tomorrow,” a call to action amid increasing concerns about food safety and conscious living.

“This is not a campaign, it's a promise,” adds Kriti Mehrotra, Co-Founder, Organic Tattva. “We know the faith that a mother reposes in what reaches her family's plate. Kareena’s link reminds us of our notion of purity, accountability, and well-being.”

Har Maa Ka Vishwas is more than just a brand slogan—it’s a cultural invitation. With Kareena Kapoor as the face of the campaign, Organic Tattva urges Indian families to gradually embrace organic essentials, one meal at a time, for a healthier tomorrow.

Benefits of TVC Advertisements

• Reach: TV broadcasting allows brands to reach millions of people at scale.
• Visual Impact: The combination of visuals, sound, and motion makes messages engaging and memorable.
• Brand Recognition & Recall: Frequent broadcasting increases brand visibility and strengthens brand identity.
• Emotional Bond: Storytelling through TVCs helps create a strong emotional connection with the audience.

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