Organic Tattva’s TVC ad campaign ‘Har Maa Ka Vishwas’ promotes conscious eating with Kareena Kapoor Khan

Mumbai, 11th July, 2025 – Organic Tattva has launched its new TV and digital campaign, 'Har Maa Ka Vishwas', featuring Bollywood legend and wellness icon Kareena Kapoor Khan. The cozy campaign discusses the cause of mindful eating, with trust, purity, and motherly intelligence at the center of food decisions made each day.

This campaign sees Organic Tattva reiterate its intent to lead a life change in Indian kitchens, with staples like dal and rice serving as the starting point. The ad celebrates the countless unsung mothers who uphold the shreds of their families with love and conscious decisions concerning long-term health and sustainability.

Kareena Kapoor Khan did and lends credibility and familiarity to the message since her character is known to be honest and motherly. The advertisement channels that unspoken vow of all Indian mothers to provide the cleanest and safest foods on the plate. The campaign reminds that "What we eat today will shape our tomorrow," an echoing call amid rising anxiety concerning food safety and sustainability.

This is not a campaign, it's a promise," adds Kriti Mehrotra, Co-Founder, Organic Tattva. "We know the faith that a mother reposes in what reaches her family's plate. Kareena's link reminds us of our notion of purity, accountability, and well-being."

Har Maa Ka Vishwas is not just a brand message, but a cultural revolution that invites families to switch over to organic essentials. With Kareena Kapoor as the brand ambassador, Organic Tattva invites households to make small, positive changes towards a healthier, conscious tomorrow, meal by meal.

Let’s have a quick look at the benefits of TVC advertisements:

• Reach: With the help of TV broadcasting, a large number of people can be reached in an extraordinarily high volume.
• Visual Impact: The message will become more engaging and memorable with a combination of visuals, sound, and motion; an idea can be communicated pretty effectively through TVCs.
• Brand Recognition & Recall: The regular broadcasting of TVCs will enhance brand visibility and recognition and thereby facilitate the building of a strong brand identity.
• Emotional Bond: The emotional bond through stories is bound to develop a stronger connection with the audience.

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