Starbucks Launches New Campaign “Take a Blonde Turn”

Starbucks has launched an inspiring new campaign titled “Take a Blonde Turn”, creatively spotlighting how everyday coffee moments can become personalized and expressive. The campaign celebrates the evolving coffee preferences of Indian consumers while reinforcing the brand’s dedication to offering unique experiences with every cup.

The film opens in a bustling Starbucks café, where an aspiring actress places an order for her go-to drink — a Blonde Almond Flat White. What follows is a visual treat: fresh Blonde Espresso Roast beans are ground, a precise double-shot is poured, and silky almond milk is layered on top — all choreographed with rich visuals that reflect Starbucks’ care and craftsmanship.

The brand's signature detail—boldly writing the customer’s name on the cup—adds a personal and human touch to the storytelling. The film then expands into vibrant café scenes where customers enjoy seasonal favourites like the Pecan Iced Shaken Espresso and the unique Date Cortado, reinforcing that coffee isn’t just a beverage — it’s an experience built around preference and mood.

Through cinematic flow, ambient café sounds, and emotive slow-motion shots, the ad brings forward a lighter and more expressive coffee culture. Starbucks highlights not just coffee options but the choices that make each drink personal — from softer roasts like Blonde Espresso to non-dairy milk alternatives and seasonal flavor innovations.

“Take a Blonde Turn isn’t just a message, it’s a mindset,” said Mitali Maheshwari, Product and Marketing Head at TATA Starbucks. “As Indian coffee culture shifts toward more personal and intentional choices, we’re proud to offer options that let customers express themselves through every cup.”

She added, “Blonde Espresso Roast brings a smooth, approachable profile that makes even familiar favourites feel new again. Whether it's switching the roast, choosing a different milk, or exploring seasonal flavours, we believe personalisation should come naturally, and without barriers.”

The campaign showcases Starbucks’ ongoing commitment to creating meaningful moments through coffee — where every cup reflects personal expression, comfort, and joy.

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