Mumbai, July 7, The Bollywood actress Sharvari has been roped in as the brand ambassador of Nykaa, the single largest marketplace for the best of beauty and lifestyle products in India. This strategic appointment marks a new chapter of Nykaa as it begins to interface with the new-age beauty consumer via authenticity and influence.

With the surge in popularity coupled with her endearing down-to-earth charm, Sharvari stands for today's definition of beauty, confident, articulate, and liberating. She will be front and center for headline campaigns yet interact with audiences through Nykaa Play, Nykaaland, New at Nykaa, and the brand's landmark Hot Pink Sale. This partnership only fortifies Nykaa's aim to celebrate individuality and expression.

"Sharvari's authenticity and rising profile make her a compelling voice for the modern Nykaa consumer," said Anchit Nayar, Executive Director and CEO of Nykaa Beauty. "To her, beauty is not just a concept to endorse, she lives it."

Sharvari expressed her excitement over the opportunity: "Joining Nykaa feels like a natural extension of my beauty journey. It's more than just a platform, it's where empowerment meets self-expression, and I'm thrilled to be part of that narrative."

She will also enrich her role by serving as a jury member at the prestigious Nykaa Best in Beauty (NBIB) Awards 2025, along with a panel of industry experts, identifying the best in beauty across categories.

With Nykaa making strides in innovation and ramping up its global outreach, the presence of Sharvari is bound to stir up a fresh wave of beauty aficionados. Definitely very impactful and timely for the transformation the brand is going through.

Let’s have a look at the benefits of brand ambassador advertising:

Better visibility of brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.