MR.DIY Onboards Rajkummar Rao as Brand Ambassador

MR.DIY, Asia's largest home improvement and lifestyle retailer, has onboarded acclaimed Bollywood star Rajkummar Rao as its new brand ambassador. The partnership launches with a high-energy, pan-India campaign with the tagline, "Milega Kya, Mat Pooch, MR.DIY Has SABKUCH!"

The campaign highlights MR.DIY as a one-stop shop offering over 15,000 products across ten core categories—from home improvement and décor to toys, gadgets, and more. Known for its strong presence in 110+ Indian cities and over 330 stores, the brand plans to expand to over 5 million sq. ft. of retail space within five years.

In the launch film, Rajkummar Rao portrays a clever and grounded reporter exploring the diverse, affordable product range at MR.DIY. The ad champions the brand’s promise of “Always Low Prices” with products starting as low as ₹19, positioning MR.DIY as the smart shopper’s go-to destination.

“This is the moment of truth for MR.DIY India,” said a senior spokesperson. “Rajkummar Rao is just the kind of person who represents our brand—real, adaptive, and strongly rooted in the Indian masses.”

Rajkummar Rao echoed the sentiment, naming MR.DIY as a personal favorite. According to him, the experience goes beyond shopping to deliver discovery, delight, and value—all under one roof.

As part of its expansion strategy, MR.DIY plans to deepen its footprint in South India via digital campaigns, radio promotions, influencer marketing, and on-ground activations—further establishing itself as a household name across India.

This vibrant partnership affirms MR.DIY's commitment to offering affordable variety and daily happiness for all Indians.

Benefits of Brand Ambassador Advertising

• Better Visibility of Brand: Brand ambassadors expand reach through their loyal followers and fans, increasing visibility across digital and offline platforms.
• Credibility and Trustfulness: Endorsements from respected public figures add authenticity and credibility, making consumers more likely to choose your brand.
• Emotional Connection and Loyalty: Audiences relate to ambassadors, building emotional connections that foster brand loyalty and long-term trust.
• Increased Creativity and Content Development: Ambassadors often bring fresh, innovative ideas to campaigns, creating engaging and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent Publicity can help you achieve your objective.
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