A23 appoints Vicky Kaushal as brand ambassador ahead of mega poker championship

With A23 being India's leading online skill gaming portal, Vicky Kaushal is joining as the new face of A23, marking the beginning of a strategic phase of mass growth on a national and global scale. The collaboration begins with the announcement of the EPIC Poker Championship, an unprecedented high stakes multi format poker event that has set a record by offering ₹28 crore in guaranteed prize money.

Extending over 19 days, the poker tournament will open with online qualifiers in multiple formats and close with a spectacular live finale on board the Deltin Royale, Goa, from July 3 to July 21, 2025. Crafted for players of all kinds, the championship will shake up India's poker landscape with thrilling action and unparalleled rewards.

A23 has also introduced an adrenaline-fueled brand campaign featuring Kaushal that speaks to the game's strategic ferocity and adrenaline high. The campaign will launch in Hindi, Tamil, Kannada, and Marathi across OTT and online video platforms, tapping Kaushal's massive fan base to reach A23's incredibly diverse player universe of more than 80 million.

Siddharth Sharma, Head of Digital Works CEO, stated, "The EPIC Poker Championship is a testament to our intent to provide world-class gaming experiences. Vicky's affability and pan-India popularity make him an ideal fit for A23."

Kaushal was over the moon with the association, stating, "I'm thrilled to be associated with a brand that is transforming the face of gaming in India. A23's EPIC Poker Championship is just the sort of thrill and energy I love being associated with."

Backed by this strong brand identity and a massive poker tournament, A23 is leaving no stone unturned in making online poker go big in India.

Let’s have a look at the benefits of brand ambassador advertising:

Better visibility of brand:

Brand ambassadors may expand the brand reach to their loyal followers and fans. This support from them would automatically draw a lot of eyeballs and word of mouth, hence increasing visibility on many platforms.

Credibility and trustfulness:

Whenever any well-recognized and respected individual gives credence to any brand, it lends credibility and authenticity to the brand. As a rule of thumb, people would use the recommended brand over and above any other brand that is suggested by a reputed figure whom they respect.

Emotional connection and brand loyalty:

The brand ambassador identifies with the audience, and the audience can align with the brand. This emotional engagement is more than likely to be transformed into increasing brand loyalty.

Increased creativity and content development:

Ambassadors tend to contribute creatively toward bringing newer ideas and innovative ways to perform advertising campaigns. A lot of these different angles lead to interesting and unique content.

If you want brand ambassador advertising campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.