Lotto Sport, the iconic Italian sportswear brand with a legacy of over 50 years, has officially re-entered the Indian market through a strategic licensing partnership with Agilitas Sports. This marks a key milestone for both companies, with Agilitas set to position Lotto as a premium lifestyle and sportswear brand tailored for Indian consumers.
The brand is relaunching with a refreshed identity, focused on youth-centric design and a strong commitment to scale across metros and emerging cities. Agilitas Sports aims to achieve a revenue target of ₹1,000 crore within five years. Holding exclusive rights for India, Australia, and South Africa, Agilitas plans to build Lotto into a market leader in the athleisure space.
The initial product lineup includes the Lotto Leggendacollection, featuring Italian-designed, retro-inspired sneakers crafted for the modern Indian audience. Production will be managed through Mochiko Shoes, Agilitas’s footwear manufacturing arm, ensuring all products are made in India with international quality standards.
The vertically integrated model of Agilitas enables control over the entire product lifecycle—from R&D and design to distribution and marketing—ensuring that Lotto’s relaunch is localized and consumer-driven.
Adding star power to the brand, cricket icon Yuvraj Singh and rising player Abhishek Sharma are the faces of the campaign. Yuvraj, also a strategic partner and investor in Agilitas Sports, describes Lotto as a bold, expressive brand that resonates with India’s youth. The brand communication promotes individuality, authenticity, and self-expression.
Lotto’s rollout includes a mix of online and offline retail channels—exclusive brand outlets, shop-in-shops, multi-brand retailers, and major e-commerce platforms. The current launch focuses on sneakers, but the upcoming pipeline will expand to apparel, sports gear, and accessories.
Benefits of Strategic Partnership
- Market Entry with Local Expertise: Global brands like Lotto can leverage Agilitas’s deep understanding of the Indian consumer landscape, ensuring culturally relevant execution.
- Shared Resources and Reduced Risk: The collaboration allows both brands to share capital, logistics, and human resources, lowering operational costs and risk.
- Accelerated Brand Growth and Scalability: Agilitas’s full-stack control over design to delivery ensures Lotto scales faster, enabling the brand to focus on storytelling and identity.
- Enhanced Innovation and Product Development: Merging Italian aesthetics with Indian preferences through localized insights leads to more relevant and appealing products.
- Stronger Market Position and Competitive Edge: With celebrity endorsement from Yuvraj Singh and widespread retail access, Lotto is positioned to outperform competitors in the sportswear and lifestyle segments.
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