Lotto Sport, the iconic Italian sportswear brand with a legacy of over 50 years, has made its official re-entry into the Indian market through a strategic licensing partnership with Agilitas Sports. The move marks a significant milestone for both companies, with Agilitas aiming to position Lotto as a premium lifestyle and sportswear brand tailored for Indian consumers. The brand is being relaunched with a refreshed identity, a strong focus on youth-centric design, and a commitment to scale across both metros and emerging cities.
Agilitas Sports has set a bold vision for Lotto in India, targeting a revenue of ₹1,000 crore within the next five years. With exclusive rights for India, Australia, and South Africa, Agilitas plans to build Lotto into a market leader in the athleisure category by leveraging its end-to-end capabilities in design, manufacturing, distribution, and marketing. The initial product offering focuses on the premium sneaker segment with the introduction of the Lotto Leggenda collection, which features Italian-designed, retro-inspired sneakers crafted for the modern Indian audience.
To support this rollout, Agilitas is utilizing its footwear manufacturing arm, Mochiko Shoes, ensuring all products are made in India while maintaining global design and quality standards. The company’s vertically integrated structure allows it to manage every step of the product journey, from innovation and R&D to distribution and brand marketing, making Lotto’s relaunch a deeply localized effort rooted in Indian market dynamics.
Adding to the brand’s appeal, Indian cricket icon Yuvraj Singh and rising star Abhishek Sharma have been announced as the faces of the campaign. Yuvraj, who is also an investor and strategic partner in Agilitas Sports, believes that Lotto represents a fresh, expressive identity that speaks to the individuality of today’s youth. The brand’s communication strategy reflects this by positioning Lotto as stylish, bold, and authentic, encouraging consumers to be themselves in a culture that celebrates personal expression.
Lotto’s expansion will cover a mix of offline and online channels, including exclusive brand outlets, shop-in-shops, multi-brand retailers, and major e-commerce platforms. The launch is just the beginning of a broader product pipeline that will soon include apparel, sports equipment, and accessories. With a clear growth roadmap, strategic local manufacturing, and a powerful brand story, Lotto aims to become a dominant force in India’s rapidly growing sportswear and lifestyle segment.
Benefits of strategic partnership
Market Entry with Local Expertise
Strategic partnerships allow global brands to enter new markets by leveraging the local partner’s knowledge, infrastructure, and network. Lotto benefits from Agilitas’s deep understanding of the Indian market and consumer behavior.
Shared Resources and Reduced Risk
By pooling resources such as capital, manufacturing capabilities, and marketing teams, both partners can reduce operational risks and overhead costs, making the expansion more efficient and sustainable.
Accelerated Brand Growth and Scalability
With Agilitas managing end-to-end operations from manufacturing to distribution Lotto can scale faster and more effectively, focusing on brand building while Agilitas handles execution.
Enhanced Innovation and Product Development
Strategic partnerships foster collaboration that can lead to improved product design, innovation, and localization. Lotto can combine Italian design with Agilitas’s insights into Indian consumer preferences to create highly relevant offerings.
Stronger Market Position and Competitive Edge
A well-executed partnership helps brands build a solid market presence quickly, outpacing competitors. With Yuvraj Singh's influence and Agilitas’s distribution reach, Lotto gains a distinct advantage in India’s growing sportswear and lifestyle segment.
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