Bandhan Life builds trust and engagement through seamless digital OTT ad campaign on Prime Video

Amazon Prime Video India has officially entered the ad supported streaming fray, rolling out 4 to 6 minutes of ads per hour starting from June 17. With over 260 million global subscribers and 35 to 40 million in India, brands are turning to Prime Video now as a strong, full funnel ad platform powered by Amazon's enormous first-party data and growing commerce capabilities.

From pause ads and shoppable links to AI-enabled contextual targeting, Amazon guarantees a frictionless marriage of commerce and content. Players in the industry are cautiously optimistic. Dabur VP Rajiv Dubey believes Prime Video provides a rich brand narrative opportunity and considers pause ads a strong recall vehicle. Acer India's Sooraj Balakrishnan also cites the uncluttered, high-attention environment as ideal for premium launches, while advising against watering down the viewer experience.

Marketers agree that Prime's strength lies in precision targeting and measurable outcomes, especially for existing Amazon brands. "Exposure is action, and action is trackable results," contends Russhabh R Thakkar at Frodoh. However, performance marketers like Rahul Vengalil at tgthr advise avoiding seeking flash in the pan conversions within binge viewing sessions, emphasizing the need for retargeting.

The creative test is clear: intensify, don't cut off. Fixderma CMO Preetam Jena invests in emotional connection over coercive sales speech, while Godrej's Harshdeep Chhabra calls the launch a strategic advance, one that must be scaled responsibly.

With huge expectations for attribution, interactivity, and contextual relevance, the business is watching closely. Whether Prime Video Ads is a game-changer or just another media experiment depends on how well brands manage to balance the narrative and the nuances. 

Let’s go through the advantages of OTT ad campaign

More precise audience targeting

OTT platforms use a rich database of viewer information to serve advertisements to their audience based on demographics, interests, and behavior. Hence, this ensures that the promotions will be aired or seen by the relevant audience that is most likely to convert.

Completion & engagement rates are always high

The viewership and ad completion rate of people watching on OTT platforms is always high since ads are often non-skippable or have limited skippability. This implies there is a greater likelihood of your message being watched in full and leaving a lasting impression.

Cross device

OTT commercials can be served across all types of devices like smart TVs, smartphones, tablets, and laptops. These multi-device approaches will ensure that the audience is hit wherever they stand.

Real time metrics & performance monitoring

Advertisers are granted real-time metrics on views, clicks, and conversions. Such provides ease in monitoring performance and optimizing in real time.

Cost effective & flexible budget

Compared to traditional television, OTT advertising is cost-effective and has flexible budgeting. This makes it suitable for small, medium, and even large companies.

If you want OTT ad campaigns for your brand, then Excellent publicity can help you achieve your objective. For more such advertising news, stay in touch with us.