As the advertising trend keeps changing day by day, there's a big question on everyone's minds: Is TV advertising still worth it? While digital advertising platforms are getting more popular, television advertising still holds a prominent place in the ever-growing media landscape. Television advertising alone holds 35-40% of total advertising spend in India. This indicates how television ads are dominating among all the advertising mediums available. In this blog, we will look into the benefits of TV advertising, tactics for how we can make TV ads more effective, its examples, conclusions, and the future of television advertising in India. Let’s explore them all in brief.
Is TV advertising still worth the cost?
It’s a fact that digital media platforms have risen to par within the last several years. Despite the booming digital media landscape, we cannot deny the truth that television advertising is still considered a cornerstone of all offline and digital advertising platforms. As per a report, Television advertising is expected to grow at a CAGR of 10.75% to reach INR 2,660 billion by 2024. This growth highlights the potential of television advertising in India.
Benefits of TV Advertising
In addition to local targeting and cross-media integration, television advertising offers plenty of benefits, such as wide reach, audience engagement, targeted advertising, and credibility, which position TV ads as the most relevant medium for effectively showcasing brand products or services. Channels like ABP News, NDTV 24x7, and CNBC Awaz are some of the trusted platforms for advertising. A study shows that TV ads generate 1.5 times more engagement compared to digital video ads. It shows the effectiveness of TV advertising, which plays an important role in grabbing the audience's attention and increasing engagement.
How can we make TV advertising more effective?
Understand your target audience
To make television advertising more effective, it's crucial to understand the target audience, including their demographics, preferences, and behaviors. According to a study, understanding the target audience is essential for making a television advertising strategy that connects well with viewers. Research shows that television advertising helps businesses increase their audience engagement by up to 25%.
Effective storytelling
In the world of television advertising, effective storytelling is one of the powerful tools that helps you emotionally connect with your target audience. TV ads leave a lasting impression in the minds of viewers. Research says that TV ads with compelling narratives are more likely to be remembered by audiences if they have a story to tell. Furthermore, a study found that ads with effective storytelling have a 22 times higher recall value than those without a narrative. It shows the importance of the art of storytelling while doing television advertising.
Catchy jingles
Catchy jingles play an important role in making television advertisements memorable and in building strong brand recall value among viewers. Channels such as Star Plus, Colors, and Sun TV offer opportunities for showcasing products or services through attention-grabbing jingles. According to a survey, TV ads with catchy jingles are 30% more likely to stick in consumers' minds compared to ads without memorable music or slogans. This emphasizes the relationship between memorable audio elements and brand recognition.
Clear call-to-action
A clear Call-To-Action (CTA) in television advertising helps generate a higher response rate from viewers. It plays a crucial role in driving desired consumer actions, such as visiting a website, making a purchase, or contacting the brand. Ads with a direct CTA experience a 50% increase in website visits and online interactions. It signifies the importance of CTA to drive audience engagement and conversions.
Examples of TV Advertising done right
"Shot on iPhone" campaign by Apple
Apple’s “Shot on iPhone” campaign has become more popular with showcasing the remarkable photography capabilities of iPhones. This campaign not only highlights the stunning visuals captured on iPhones but also celebrates the creativity and diversity of iPhone users worldwide. Since the launch of the "Shot on iPhone" campaign, iPhone sales have increased by 20% within the first year. This showcases the power of storytelling, user-generated content, and visual excellence in capturing consumer imagination and driving business success.
"One Story Away" Campaign by Netflix
The "One Story Away" campaign by Netflix beautifully showcases the wide range of genres and storytelling styles available on the platform through a series of creative commercials. It positions Netflix as a gateway to limitless entertainment possibilities. Netflix has seen a 25% rise in new sign-ups within the first quarter after launching of the “One Story Away” campaign. This campaign highlights the importance of effective storytelling, content creation, and brand messaging in driving subscriber engagement and growth.
Conclusion: The future of TV advertising in India
In conclusion, while digital platforms have gained significant popularity, television advertising still holds a special place in the marketing landscape. With the rapid expansion of TV channels like Star Sports 1, Zee TV HD, and Sony Entertainment, brands have plenty of opportunities to connect with their target audience in meaningful ways. Through data analytics and audience insights, businesses can fine-tune their TV ad campaigns to generate maximum impact and return on investment. A wise choice of media agency opens doors to fresh avenues for storytelling, audience engagement, and brand-building in TV ads. Looking ahead, the future of television advertising in India is marked by innovation, diversity, and endless possibilities. With effective TV ads, businesses can continue to capture audience attention, enhance brand growth, and shape the ever-growing landscape of television advertising in India.
Why choose Excellent Publicity for TV advertising?
Excellent Publicity is the top television advertising agency in India, offering effective solutions for all types of television advertisements, that will help build your brand and bring in more leads that expand your business. With our extensive range of services, we have cracked the code of business growth for all types of offline and digital advertising ideas and needs.
Make us your branding partner today. Contact us to learn more about how our expertise in advertising brands, products, or services will help you enhance brand awareness, reputation, audience reach, and recognition through television advertising!