Cab Advertising Rates
Cab Advertising is becoming a very popular advertising medium and this is due to a lot of benefits that you can get from it. Taxi advertising can involve branding on either the interior or exterior, or both, of taxis for maximum impression and exposure. For Cab Advertising.
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Cab Advertising is becoming a very popular advertising medium and this is due to a lot of benefits that you can get from it. Taxi advertising can involve branding on either the interior or exterior, or both, of taxis for maximum impression and exposure. For Cab Advertising, you can make use of any type of cabs- whether it is the cab networks like Ola, Uber and other city specific cab networks or the local ‘kali-peeli’ taxis. One major advantage of Cab Branding is that it helps your brand reach everywhere and every type of audience. These ads can reach all type of popular malls, savvy hotels, crowded markets and even the narrow lanes of cities. Ads on cabs can be very catchy with their unique and colourful illustrations that can easily grab everyone’s attention. Cab Branding can be extremely penetrating considering cabs can reach every corner of the city and target the areas that other advertising mediums might ignore thus developing a wider consumer base for the brand. The fact that Ads on Cabs can be viewed at eye-level makes the message even more impactful for the audience. A lot of advertisers are often clueless about how to go about Cab Branding and how to determine the ideal budget for it which is why we have listed down the various criterions that help in determining the rates of your Cab Advertising Campaign
- City-The city that you choose to run your campaign has a major impact on the total cost of the campaign. The rates for advertising on Cabs vary significantly from city to city on the basis of the living standards, general price level, cost of labour and the demand for the medium in the city. The rates are usually the highest in the cities of the tier 1 but at the same time Auto Rickshaw ads here also get a very high reach due to the heavy traffic in these cities. Besides different cities might have different cab networks.
- Cab Network- The cab network that the advertiser prefers to advertise on is also an important determinant of the rates of advertising. There are multiple cab networks available for advertising each of which offer different media options and thus the rates for advertising also differ according. Besides this there is also the option of advertising on local cabs that aren’t a part of any network. The rates for advertising on cabs which are a part of popular networks likes OLA and UBER might be on the higher side due to the heavy demand and the high reach due to the widespread network.
- Number of Cabs- The number of cabs on which the advertiser wishes to advertise also is an important factor. Not only does it have an impact on the total cost of the campaign but in cases where the advertiser opts for a large number of screens it can also help them in getting a discount on the rates.
- Media Option- There are a large number of options that are offered under Cab Branding. It is primarily divided into External Cab Branding and Internal Cab Branding. Even within there two categories there are a vast plethora options that are offered by different cab networks. External Cab Branding has a much higher visibility than Internal and thus it is more expensive than internal branding.
- Duration of Campaign- Duration is a very important component. The minimum duration of these ads is 1 month but advertisers can go for a longer duration as well. And while increasing the duration of the campaign would increase the total cost, it can also help the advertiser get a better discount in case they opt for a substantial number of cabs.
- Agency- Agency that you select for the execution of your campaign also creates a vast difference in cost. But cost shouldn’t be sole criterion when selecting the agency as the execution and the effectiveness of the agency also plays a key role. It is advisable not to buy services directly from ad space owners and instead go through with a trusted agency as they not only have greater bargaining power but also ensure smooth and hassle-free execution.
Why hire Excellent Publicity for Advertising on Cabs?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune & Rajkot started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
Our work speaks for itself when you see our clientele consisting of some of the most reputed brands of the world and India including Google, Swiggy, Indigo Airlines and various others. Besides this we have worked with brands of all types and sizes to provide them with advertising services that has the best reach with their target audience. Our campaigns not only have helped brands increase their sales in the short run but have also done wonders for their long-term brand image. With our flawless execution and dedicated efforts, we have never given our clients a reason to complain.
With Excellent Publicity, your only job is to dream big for your brand while we do everything from ideation to execution.
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