In the vast catalogue of Transit Advertising medium, there is one very significant medium that has gained very high popularity over the years due to the impact that it has.
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In the vast catalogue of Transit Advertising medium, there is one very significant medium that has gained very high popularity over the years due to the impact that it has. And that is Bus Branding. Buses have emerged as a very effective and impactful medium for advertising across a wide geographical area. Bus Advertising is now available in most cities and towns in the country. The buses selected may be local or state buses according to the area that the brand wishes to cover. Bus branding can be done on the side panels of the bus or on the back. Besides this some buses also provide the option of full wrapping. Bus Advertising provides advertisers with advantages similar to that of static OOH mediums along with a few additional ones like higher geographical reach.
Reasons why go for Bus Advertising?
Bus branding has various benefits for advertisers some of which have been listed below-
- Size- Visibility is a very important factor in advertising. Ads that are easily visible are able to have high reach and better retention amongst viewers. One very effective way to expand the visibility is to use large sized ad displays. Buses occupy large space on roads and provide advertisers with a very huge ad space compared to other mediums and thus advertising on this medium would give brands very high visibility.
- Eye-level view- Another factor that can tremendously increase the visibility of any ad is eye level placement. Eye level placement refers to the physical placement of ad at a particular height and angle so that it is in average viewers’ line of sight. This allows the ad to be seen clearly by the audience. Ads on buses are placed at the eye level making it easier for the audience to view the entire message.
- High Reach- Reach is an extremely important aspect of advertising and basically determines the overall effectiveness of any campaign. Buses cover important routes and stops which have large number of people which further increases the viewership of these ads giving brands a very high reach. Even while the bus is moving, these ads are viewed by all passers by thus, allowing the brand to reach out to a very large audience.
- Cost Effective- Cost effectiveness of any medium is an important and obvious concern for any brand. The cost per view is significantly low due to the large viewership of these ads making them extremely cost effective.
- Repeated Exposure- There are multiple ways through which advertisers can increase the recall rate of their ads among the audience, and one of the most effective ways is to have the viewers frequently exposed to the same ads. Since the buses cover same routes multiple times a day the ad gets viewed multiple times by people who travel by the same route on a routine basis.
- Can’t be ignored- With a lot of advertising mediums like Radio and Television, the viewer is easily able to skip the ads and as these ads are seen as interruptions they tend to do so very often. But unlike television and radio ads, bus advertising is impossible to be ignored or skipped. These ads do not require the explicit consent of the viewer to be seen by them. The colourful and flashy displays do grab the attention of the audience. Besides this, with most mediums, the audience is required to be consciously engaged for e.g.- for a TV commercial to be seen, the viewer has to sit back and watch the programme before the ad is seen by them, but unlike these mediums, Bus Branding’s intrusive nature allows it to create an impact without any prior engagement
- Cover a large area- With most other mediums, especially the static outdoor ads, the advertiser has to invest in separate ad spaces in order to advertise over a wider geographical area. But since buses travel to multiple locations during the day, it becomes easier to cover an entire market within a short period of time through these ads.
- Geographical Targeting- Targeting is truly the soul of any effective advertising campaign; it not only allows the brand to focus better on its target segment to fetch better results but also lets them measure the result in a better way. Since buses have specific routes through which they travel, it allows the advertisers to geographically target specific locations. Advertisers can choose the specific buses that travel through the areas that they intend to target.
- Target any type of audience- Unlike most mediums that target only specific segments of society, Bus branding is one such medium that can reach anyone and everyone. People from all sections of society view these ads when they are traveling out. Thus, advertisers do not need separate mediums to target different types of audiences.
- Extended Exposure- Most Indian cities today suffer from high traffic. But high traffic can be extremely beneficial for advertisers that use Bus branding for their campaign. Due to high traffic, the wait time at signals increases where in people are able to stop and view these ads for a longer period of time.
- Peak Hours- Throughout the day, there are certain peak hours when the traffic is the highest. During this time, bus ads have an even higher reach. While in case of mediums like TV and Radio, the advertiser has to bear extra cost to have their ads played during prime time i.e. the time when the ads have highest reach, in case of bus branding the advertiser bears no extra cost as the ad is visible throughout the day.
Why hire Excellent Publicity for Bus Advertising Campaign?
“The name says it all”
Excellent Publicity is an emerging and fastest growing advertising agency headquartered Ahmedabad with branch setups in Mumbai, Pune, Surat & Vadodara started its journey in the year 2012. Excellent Publicity is the one stop solution to provide best services to have remarkable ad campaigns all over the nation. We have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
We at Excellent Publicity truly believe that client satisfaction is the main focus and mission of our organisation and thus, all our efforts are focussed on providing our clients with premium quality service in order for them to get the best results. With the large range of alternatives that we provide, our clients can flexibly choose the option that best suits their needs, message, brand and budget.
Team excellent is a talented, enthusiastic and well experienced group of people who provide a focused and to the point assistance to their clients and works with the motive of providing high quality services that combines creativity and value pricing. With Team Excellent’s innovative ideas you can have ad campaigns that cut across all boundaries.
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