Colors Odia

Advertising in Colors Odia

Advertisement on Colors Odia brings lot of views. This channel was created with the purpose of entertaining people of Odisha. Hence, Colors Odia broadcasts content in Odia. During the airing popular show, an advertisement banner may be placed on Colors Odia.

Key Insights
Entertainment ChannelGenre Odia Language

Advertising Options in Colors Odia

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on Colors Odia

Colors Odia is the main Odia satellite station sent off with the target of giving quality diversion to individuals of Orissa. Sent off on 27th Jan 2002, Colors Odia (past ETV Oriya) has captivated its crowd over the course of the years through its drawing in shows which are straight out of the innate rich culture of Odisha. It is credited for creating a portion of the milestone shows on Odisha TV history like Tulasi Maussi, Panatakani, Bhagyabidhata, Sanskara, Rajkanya, and Dance Dhamaal to give some examples.

Why advertising in Colors Odia works:

Colors Odia being a popular movie channel on TV is the right channel to advertise your brand. How? Check out here:

  • TV Shows for everyone

    The channel has TV Shows conveyed from every sort of genre. Kids, adults, and shockingly older people are the viewers of Colors Odia. An advertisement will most certainly interface with the best number of people.

    Shows starting from mythological, musical, and drama genres are the main concepts on the channel.

  • Broadcasts on Saturday as well:

    Recollecting that India is a country where a larger part of the public appreciates going out once in seven days specially on Sundays. Colors Odia has expanded its shows from non-weekend days and began broadcasting shows on Saturday as well. It demonstrated a colossal accomplishment for Colors Odia, expanding the normal viewership numbers and consequently has broadened the workday advertisement schedule.

Benefits of advertising on Colors Odia

These features of Colors Odia makes it more efficient for advertising platform:

  • Shows of different genres covering the interests of everyone are showcased on Colors Odia
  • Colors Odia has extensive viewership across all age groups
  • Colors Odia Advertising Rates are comparatively lower than other leading channels
  • Reach within the premium audience who can be your prospective customers
  • National reach
  • Colors Odia Advertisement options for both prime time and non-prime time shows.

(Prime Time: Theprime timeor thepeak timeis the block ofbroadcast programmingtaking place during the middle of the evening fortelevision programming. In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

Ad Formats on Colors Odia

These are the possible ad formats for advertising on the platform of Colors Odia:

  • Colors Odia Video Ads:

    Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

  • Colors Odia Aston Bands:

    Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

  • Colors Odia Brand Integrations:

    This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

List of programmes to advertise on Colors Odia:

On Colors Odia different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Colors Odia as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: https://www.colorsodia.com/

Why Excellent Publicity for advertising on Colors Odia

Media Agency plays an important role in advertisement in Colors Odia. As Excellent Publicity being a media agency we figure out that is Colors Odia a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

How to advertise on Colors Odia

  • Share your requirements for advertisement on Colors Odia
  • Approach our efficient planners and executors and share your requirements for an advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, the right advertisement format, audience reach, and campaign duration to have a successful campaign on Colors Odia.
  • Receive the best quotes
  • We provide the lowest assured rates with the best services for television advertising across various channels.
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Proof of Execution for advertising on Colors Odia

  • Receive the Telecast Certificate from our end after the completion of the campaign.

FAQs:

  • Q1. What will be the rates for advertising on Colors Odia?

    You can contact our agency regarding the rates on advertising on Colors Odia, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

  • Q2. How many people will be able to see my ad on Colors Odia?

    Advertisement reach depends upon your campaign duration and your overall budget for the ad.

  • Q3. Is agency necessary for advertising on Colors Odia?

    Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

  • Q4. How will I know if my ad was run on Colors Odia?

    You will receive the Telecast Certificate from our end after the completion of the campaign.

  • Q5. Can I choose to advertise on a particular show on Colors Odia?

    Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising