Colors Bangla

Advertising in Colors Bangla

Advertisement on Colors Bangla enjoys tremendous responses. This channel was created with the purpose of entertaining Bengali people of India. Hence, Colors Bangla broadcasts content in Bengali. Brands can determine what show their audience watches on Colors Bangla and place their advertisement before, during, or after that show.

Key Insights
Entertainment ChannelGenre Bengali Language

Advertising Options in Colors Bangla

Video Ad

Video Ad

  • FCT & Non – FCT Advertising
  • Prime Time & Non-Prime Time
  • L Band & Aston Band

Advertising on Colors Bangla

Colors Bangla, formerly known as ETV Bangla, is an Indian general amusement pay-TV station broadcasting in the Bengali language. The channel was re-marked under the Viacom18 Colors establishment on 1 April 2015. Colors Bangla changed its tagline to 'Notun Shopner Rong'. It is a well-known platform to advertise for a brand that is attempting to contact countless premium clients inside specific geology in a modest.

Why advertising in Colors Bangla works:

Colors Bangla makes for an excellent choice to advertise your product/service because of the following features it offers:

 

  • Affordable pricing

 

Being one of the most-watched channels in India, Colors Bangla comes with an affordable pricing model to help advertise a product. It facilitates advertisers to get a wide reach among the Indian television market at a reasonable rate.

 

  • Contextual and Contemporary concepts

 

The shows broadcasted on Colors Bangla come with contextual and contemporary content. With a wide range of shows from comedy shows like ‘Gachkouto’ to ‘Tumi ele Taai’ to ‘Jay Jagannath’, it covers historical, mythological, comedy, and various other genres. This means that a particular Advertisement if showcased can reach people from different backgrounds and age groups.

 

  • Highly appealed and engaging channel

 

The channel has shows broadcasted from every genre. Kids, adults, and even old people are the viewers of Colors Bangla. It also has a rich choice of TV shows produced which leads to a high engagement rate. Due to the excellent collection, viewers are ought to stick to their TV screens and hence can come across your brand advertisement at least once.

 

Why advertise on Colors Bangla : 

These features of Colors Bangla make it more efficient for advertising platforms:

  • Shows of different genres covering the interests of everyone are showcased on Colors Bangla 

 

  • Colors Bangla has extensive viewership across all age groups
  • Colors Bangla Advertising Rates are comparatively lower than other leading channels
  • Reach within the premium audience who can be your prospective customers
  • National reach 
  • Colors Bangla Advertisement options for both prime time and non-prime time shows.

 

(Prime Time: The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming.  In India, prime time consists of the programmes that are aired on TV between 8:00 p.m. and 11:00 p.m. local time.

Non-Prime Time: Hours excluding the prime hours are non-prime hours. It has comparatively less number of viewers than in prime time)

 

Ad Formats on Colors Bangla 

These are the possible ad formats for advertising on the platform of Colors Bangla:

 

  • Colors Bangla Video Ads:

 

Video Ads are telecasted during the ad break between the shows. The minimum duration of this ad is 10 seconds.

 

  • Colors Bangla Aston Bands:

 

Aston Bands are horizontal stripes that appear during the program at the bottom of your screen. The duration per exposure is 10 seconds in Aston bands.

 

  • Colors Bangla Brand Integrations:

 

This is a customized media option that can be created as per your objective and advertisement budget. It is a personalized solution for the brand for unique and creative advertising.

 

List of programmes to advertise on Colors Bangla: 

On Colors Bangla different genres of shows are broadcast for every interest group. Excellent Publicity as a media agency can help you decide what shows would be appropriate for advertisement on Colors Bangla as per your target group and budget. The advertising rate would differ as per different programs and time slots.

You can check the shows here: http://www.colorsbangla.com/

 

Agency selection for advertising on Colors Bangla 

Media Agency plays an important role in advertisement in Colors Bangla. As Excellent Publicity being a media agency we figure out that Colors Bangla is a good channel for you in line with your brand and objective. The next would be to plan the frequency and timing of the advertisement at the right price. Scheduling of your ad depends upon your marketing objective and pricing. We would help in recommending advertising in prime time or non-prime time in order to reach the right audience with the lowest cost possible per reach. Other variables like buying media space and such would be handled by a media agency. The last step would be then to ensure your ad is played and how much reach has been covered.

Steps for advertising on Colors Bangla 

  • Share your requirements for advertisement on Colors Bangla 
  • Approach our efficient planners and executors and share your requirements for an advertising campaign.
  • Plan the advertising campaign with us
  • We will assist you in terms of choosing the target audience, right advertisement format, audience reach, and campaign duration to have a successful campaign on Colors Bangla.
  • Receive the best quotes
  • We provide the lowest assured rates with the best services for television advertising across various channels. 
  • The ad rates differ depending on different shows, prime time, non-prime that is selected.
  • Provide us with an attractive creative to showcase your brand on-screen. The acceptable format of creative in television advertising is a CDR file for image creative and a MOV File for Video Creatives.
  • Once you share the creative we will get it converted in the acceptable ad format that will be utilized on the television
  • Go Live with your advertisement and get your brand in front of the masses.
  • See your brand hit on-screen within a bare minimum timeframe and achieve a grandstanding response.

Proof of Execution for advertising on Colors Bangla

Receive the Telecast Certificate from our end after the completion of the campaign.

 

FAQs:

Q1. What will be the rates for advertising on Colors Bangla?

  • You can contact our agency regarding the rates on advertising on Colors Bangla, we can then further guide you with the same with the lowest possible advertising rates with maximum reach to the audience.

Q2. How many people will be able to see my ad on Colors Bangla?

  • Advertisement reach depends upon your campaign duration and your overall budget for the ad.

Q3. Is agency necessary for advertising on Colors Bangla?

  • Media agency can help you guide through the entire process from reaching the correct target audience (keeping in mind your brand product/ services and advertisement objective) to buying media space and such would be handled by a media agency.

Q4. How will I know if my ad was run on Colors Bangla?

  • You will receive the Telecast Certificate from our end after the completion of the campaign.

Q5. Can I choose to advertise on a particular show on Colors Bangla?

  • Yes, you can choose a particular show, time (prime time, non-prime time) to run your ad. Contacting our agency can guide you as to what will work best for you.

 

How to Get Started?

1
Share your requirements

Approach our efficient planners and executors and share your requirements for a campaign.

2
Plan the campaign with us

We will assist you in terms of choosing the target audience, right ad format, audience reach, and campaign duration with proper scheduling of Ads in Top Channels.

3
Get the Best Cost

Excellent Publicity Provides the lowest rates with best services in Television Branding across different channels nationally & regionally. The Advertising rates will vary according to channels & Region selected.

4
Creative Process

Creative to be provided by you with eye catchy content & brand logo to go Live on the channel. The format which is acceptable in channels for Static Ads: PSD File & PNG File, For TVC - .mov format(TVC Being Television Commercial Ad).

5
Go Live

Track your brand On Television Channel with the Time Band selected & get your brand building response.

6
Post Execution Report

Campaign Report to be shared after the completion of the Campaign.

Frequently Asked Questions (FAQs)

Main 2 Types of Branding in Television: FCT & Non FCT Branding.

  • FCT : Free Commercial Time (RODP – Run on day Period) where in Branding is done in Equal Split throughout the day.
  • NON – FCT : Non – Free Commercial Time – Where Branding is done with the Static Ads. Ex. L Band, Aston Band, Logo Bug etc.

  • L Band: L Shaped Advertising which appears during the program / show for duration of 10 seconds.
  • Aston Band: Aston Band is a horizontal band for duration of 10 seconds.
  • Logo Bug: Logo Bug is branding of just Logo which appears on the down-right side of the screen

  • Prime Time is considered to be the time with highest viewership during the day. In television morning 8:00 – 11:00 & evening 18:00 – 23:00 is considered as Prime Time
  • Non – Prime Time is that time during the day where the viewership is medium. In television afternoon time 12:00 – 18:00 is considered as Non-Prime Time.

In Television – The minimum seconds of TVC & Non – FCT is 10 Seconds

There are Major 2 Genres in Television – News & GEC – General Entertainment Channels.

Reach out to our Media Expert for more details about Television Advertising